Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your hosts will be Brent Csutoras, Danny Goodwin, and Loren Baker.
Entity Building and Googles Knowledge Graph with Jason Barnard - Ep 240
Have you claimed your Google Knowledge Panel?
Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors?
Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google's Knowledge Graph.
In SEO, the goal is to package our content in a way that educates Google so that it can answer user queries in the most credible way.
As you build your brand, Google considers your entity (preferably your home page) as the first explanation of who you are, what you do, and who your audience is. Once it realizes that, you can present corroborating sources/links to support your brand.
“This is a niche within the SEO industry where the technique might be the same, but the order of priority is quite different. There are certain mistakes that may occur that you have never seen before since it's such a specific area of work.” - Jason Barnard
“Google is a child that really wants to understand and our job is to educate it.” - Jason Barnard
[0:00] - What the Brand SERP Guy means and why you should be thinking about your brand SERPs
[03:02] - Other opportunities from a front page real estate perspective
[03:29] - If you're missing this on your home page, Google might have issues understanding your site.
[04:21] - The value of Twitter boxes on brand SERPs
[04:49] - Value of video boxes on brand SERP
[06:09] - What Google is actually looking at in terms of engagement
[06:37] - Why you should be building your brand strategy from the SERP outwards
[07:36] - An example of managing negative reviews on a site
[07:51] - What brand SERPs really provide you
[09:21] - Why brand SERPs go outside of just searching for your brand name
[10:32] - How important is it to look at specific branded product names?
[11;06] - What Jason advises you to take a look at
[11:58] - All about unbranded SERPs
[13:59] - How Jason sees companies compensating for their lack of entity building with paid campaigns
[14:45] - The interesting thing about Google ads and the strategies you need to put into place
[15:42] - What you really should be looking at the end of the day
[15:49} - The concept of leapfrogging
[18:35] - How the knowledge panel is an interesting part of the brand SERP
[20:04] - How Google is like a child
[23:35] - Where your entity home should be
[24:09] - How contradictory information becomes a problem
[25:47] - The concept of reconciliation
[27:01] - Why getting a Wikipedia entry is easier said than done
[27:41] - Other ways that someone can look into their entity besides Wikipedia
[29:29] - What should be your trusted source
[30:30] - How LinkedIn is credible from a knowledge graph perspective
[31:34] - How Bing and Google collaborate
[33:05] - Other good webmaster tools and search engines
[37:53] - Next step in entity building and building it into company culture
[38:36] - How google is centralizing entities into the main knowledge graph
[40:57] - Hot to get your entities understood by Google better
[42:14] - The experiment with Boowa and Kwala
[45:16] - Building up the parallel dimension
[45:57] - How to rank when you pivot to a new identity
[47:11] - What happens when Google trusts you
[53:12] - What Jason advises against
[54:22] - Where listeners can find more about Jason
[56;05] - Jason as a musician and a digital marketer
[63:04] - Jason sings for Loren!
[63:20] - Loren attempts to sing, too!
“In the world of SEO, there's no way that you can learn everything and stay on top of everything. It's just impossible, but if I can learn a little bit about what everyone else is an expert at, yeah, and also share that with thousands of people at one time, I've no
Link Building Through Creative and Smart Outreach with Bibi Raven - Ep 239
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you.
Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder.
Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linking, writers vs automation, and also training teams and individuals to "scale" link building.
You’ll also get to meet Hilda the Hen, too.
“With link building, you should leave your ego at the door.” – Bibi Raven
“Taking the time to ask for something is so underrated in the world of outreach and link building.” – Loren Baker
[0:00] - How Bibi started her link building business
[3:49] - Why few people truly understand link building
[4:58] - Bibi’s philosophy
[5:48] - Does it work to focus on metrics?
[6:05] - Type of link building Bibi does and what makes her different
[8:05] - What she does before reaching out to prospects
[8:38] - PR vs link building
[10:20] - Tactics to cut through the noise with bloggers & journalists
[11:58] - Who Bibi hires
[12:33] - Target multiple publishers or build relationships with a few?
[13:33] - Is scaling everything?
[13:49] - Who do you target with outreach emails
[17:16] - The approach Bibi likes doing now
[17:49] - One of the most successful campaigns Loren has done
[19:14] - What Bibi recommends when training teams
[20:20] - What you should and shouldn’t be saying in your outreach
[21:21] - Percentage of pitches she typically get a response from
[22:20] - What Loren learned on his campaign on listicles
[24:16] - The power of asking
[26:23] - Why people don’t like link building
[28:39] - What she likes about Ahrefs
[30:24] - An idea Bibi has on cats and dogs
[32:12] - Case study: What would Bibi do to get started?
[35:15] - The importance of image link building
[35:52] - Loren's experience with beauty schools from a link perspective
[37:14] - The most overlooked & underrated search engine
[39:03] - Tip on what you should be focusing on for SEO this year
[39:25] - One of the most detrimental forms of duplicating content
[40:22] - Can Google identify if a backlink is paid or not?
[41:44] - Red flag patterns
[42:44] - What sites to avoid
[43:44] - Does she ever match clients together?
[46:46] - About being honest in your prospecting
[48:14] - How picking up natural links is the best kind
[49:36] - Is it harder to build links for B2B?
[49:51] - Is there such a thing as a boring niche?
[50:48] - How do you approach a very niche client?
[53:20] - How to grow your business if you don’t have a lot of clients
[55:06] - What’s the difference between link building & digital PR
[56:03] - Pitching to executives on LinkedIn vs emails
[56:50] - The best link Bibi ever built
[58:03] - Automating quality link building and the tool she uses
[1:00:00] - Metrics to consider when prequalifying prospects
[1:03:07] - Prospecting angles in link building
[1:04:30] - How you will learn a lot
[1:07:23] - Bibi’s other hobbies
“The human aspect is still very strong. We think about the prospects, and what they are interested in.” –Bibi Raven
“Just try something different. Don’t be afraid, do it consistently and you’ll discover a way that works for you. So many people are so scared to send something out, so you should just try.” –Bibi Raven
Site Migrations and Planning for Holiday Site Code Freezes with Nik Ranger - Ep 238
We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations?
Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in?
Senior Technical SEO Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Show about potential issues to look out for in site migrations and why it's important to prioritize SEO fixes, especially before and after holiday season. No one has time to deal with end of year code freezes.
SEO in the Latin American Market with Diana Martins - Ep 237
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.
It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting.
Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.
“Localization is very important because creating the content itself is a challenge. You can't rely solely on translation since you may say something that is inappropriate in another language. It is easy for the user to tell when they are reading translated content.”
– Diana Martins
How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy with Mark Rofe - EP 236
Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success.
Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic.
He shares how he comes up with his ideas and how to use SEO and PR to launch a successful brand. Join us to learn how to get coverage during the holidays using Digital PR and social engagement, plus the challenges of launching an ecommerce Christmas tree shop, and how to do digital PR yourself, successfully!
SEO & Content Strategy for Established Publications with Alli Berry - E.p. 235
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results.
Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search.
Join us as Loren and Alli talk everything from content strategy, evergreen and news content, backlinks, syndication, brand reputation and so much more.
The hosts highlight all aspects of SEO and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!
The host of The Search Engine Journal Show podcast, highlights all aspects of SEO, PPC, social media, content marketing, and digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Valuable knowledge across different marketing channels
Brent and his team do such as a great job curating guests from different background and experiences to distill their biggest learnings that can be applied to my own business.