321 episodes

Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.

Search Engine Journal Show Search Engine Journal

    • Business
    • 4.4 • 48 Ratings

Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.

    The State of SEO With Ben Steele - EP 293

    The State of SEO With Ben Steele - EP 293

    Want to increase your ROI and improve your SEO strategy?
    How will SEO evolve in the year ahead? What are the biggest threats and challenges?
    SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond.
     
    As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the upset of the last few years and economic issues on the horizon.  –Ben Steele, 12:34
    Organic marketing or performance marketing forms, such as SEO and affiliate marketing, have risen from staffing and investment perspectives. –Loren Baker, 14:31
    If you're hyper-focusing on that automation element, you might be missing its actual value, which is allowing you to go hands-off on some of the things that don't matter as much and focus on creating content that resonates with your audience –Ben Steele, 31:11
     
    [00:00] - About Ben.
    [06:49] - What is the second annual State of SEO?
    [09:59] - Number of respondents involved.
    [10:25] - Preliminary findings that stuck out.
    [16:09] - Locales with the highest salaries for SEO.
    [18:20] - Where SEO professionals focused big this year.
    [22:31] - Metrics to track success.
    [32:40] - Important emergent factors in the next two years.
    [41:33] - Difficulties in ebook planning.
    [43:34] - The difference between an ebook & a white paper.
     
    Resources mentioned: 
    State of SEO - https://www.searchenginejournal.com/state-of-seo-performance/



    Ebooks are an interesting beast because they have unique difficulties and advantages. The most significant unique problem is they require a lot of buy-ins. By that, I mean they need someone to not only have the time to sit down and read it but to go through the process of discovering and deciding to download it. –Ben Steele, 37:55
    People are returning to basics, driven by Google's updates over the last couple of years. –Ben Steele, 19:40
    Yes, rankings are nice, but it's much better to have an ROI where people purchase or click. –Loren Baker, 28:16
     
    For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
    Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
     
    Connect with Ben Steele:  
    Ben Steele, Senior Editor at SEJ, is an expert in digital content. He didn't set out to be an SEO strategist. Still, after learning the skills needed for his job and combining them with some self-driven research on digital marketing, he found that this is where his true passion lay. 
    His professional theater background also helped him develop a work ethic and leadership skills, among other soft factors like creativity. 
    Ben now works on the ebooks of SEJ, where he always offers fresh insights and recommendations for content strategy. Through his work in SEO, he channels the human experience, journey, or expression into something that others can learn.
    Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/
    Follow him on Twitter: https://twitter.com/BennyJamminS

    • 59 min
    Scarcity Marketing And The Fear Of Missing Out With Mindy Weinstein - EP 292

    Scarcity Marketing And The Fear Of Missing Out With Mindy Weinstein - EP 292

    Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why? 
    Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital. 
    Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept - and how it can help you drive results.
     
    Marketing is so much psychology; it doesn't matter if you're doing SEO, paid search, or social. You're trying to reach a person. I feel like it's a lot harder than before because it's a matter of not just reaching them but cutting through the noise and then using the right words. –Mindy Weinstein,1:51
    Because of scarcity, there is excitement and there is loyalty. Think of Nike and some of these big companies that people watch for the drops. It goes beyond just creating quick revenue, as I need sales right now, which is what most of us associate with scarcity. –Mindy Weinstein, 29:02
    You're bringing their focus, especially for people all over the place, and you're giving them the direction to tell them what to do, which many audiences actually crave. They don't necessarily want to make that decision, and they need you to guide them to make the decision or to make the sale. I think that's something that can be lost in digital marketing.
    –Loren Baker, 19:20
     
    [00:00] - Mindy's background.
    [05:17] - What is scarcity marketing?
    [06:00] - Four types of scarcity. 
    [10:14] - How to take scarcity marketing from the traditional to the digital side.
    [16:01] - Examples of using scarcity marketing in websites.
    [20:20] - Examples for service-based businesses.
    [25:19] - How McDonald's used scarcity marketing.
    [32:27] - Ways search marketers can incorporate scarcity marketing into campaigns.
     
    Resources Mentioned:
    The Power Of Scarcity Book - http://powerofscarcity.com
    Market MindShift - https://www.marketmindshift.com/
    It's multi-layered. It's more than just thinking buy now, or miss out, or you have only one day left. There's so much to it, it doesn't always work and it only works for specific audiences depending on the type of discourse you're using. –Mindy Weinstein, 2:39
    Just telling you have these products as best sellers or most popular on your website helps someone as they're searching on your website. –Mindy Weinstein, 7:50
    You want to have the regular price because it elicits a feeling of loss aversion that we don't want. –Mindy Weinstein, 33:54



    For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
    Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
     
    Connect with Mindy Weinstein:  
    Mindy Weinstein is the founder and CEO of Market MindShift and a national speaker with an extensive background in digital marketing strategy. She has trained companies across all industries, from Facebook to World Fuel Services. 
    Mindy is also the leading expert on persuasion-related concepts, with years of experience in the business. The research she conducts helps companies better understand how to persuade their customers-and; she isn't afraid to think deeply!
    Her book, The Power Of Scarcity, is available on November 8, 2022.
    Connect with Mindy on LinkedIn: https://www.linkedin.com/in/mindydweinstein/
    Follow her on Twitter: https://twitter.com/mindyweinstein
     
    Connect with Loren Baker, Founder of Search Engine Journal:
    Follow him on Twitter: https://www.twitter.com/lorenbaker
    Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

    • 49 min
    The Future of Programmatic - Transparent & Value Driven with Rajeev Goel - EP 291

    The Future of Programmatic - Transparent & Value Driven with Rajeev Goel - EP 291

    Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. 
    Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic. 
    You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
     
    Header bidding came to exist in the first place because publishers felt they were not getting a fair auction inside the Google Ad Tech stack. So header bidding was designed to open up that auction process and bring transparent participants. –Rajeev Goel, 25:28
    What header bidding did was that it allow publishers to work with multiple monetization platforms. –Rajeev Goel, 4:06
    There's a massive shift in consumer behavior that's driving where the ad dollar growth is. The change in consumer behavior is towards much more online video than the Internet. It's also towards connected TV and streaming. –Rajeev Goel, 29:52
     
    [00:00] - About Rajeev Goel & PubMatic
    [03:03] - What is header bidding?
    [08:06] - The future of header bidding with third-party cookies is going away.
    [12:20] - Do identity solutions do a better job than third-party cookies?
    [14:49] - The shift toward more direct deals
    [17:32] ​- How AI helps with programmatic advertising.
    [18:10] - About modeled cohorts advertising.
    [21:10] - What is Google open bidding & why its controversial?
    [27:39] - All about CTV.
    [36:36] - Walled gardens vs. Open Internet.
    [41:04] - Opportunities & challenges in brand advertising vs. performance campaigns.
     
    Resources mentioned:
    PubMatic - https://pubmatic.com/
    Identity Hub - https://pubmatic.com/products/identity-hub/ 
    Header bidding is now ubiquitous across the industry, more competition for your ad space leads to more revenue, and we think that's great for publishers. That allows people to do what you're
    doing right now and reinvest into content that you know your consumers love. –Rajeev Goel, 7:22
    Near term, we are seeing that there is a shift toward more direct deals.  –Rajeev Goel, 15:25
    Consumers want transparency. They want to know that, in an auction environment, there's a level playing field. –Rajeev Goel, 24:58
     
    For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
    Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
     
    Connect with Rajeev Goel:  
    Rajeev strongly believes in technology's power to solve problems and improve people's lives. This conviction has driven him to build PubMatic into one of the world's leading software companies serving the digital media industry. Under his leadership, PubMatic has grown from a small startup to a publicly traded enterprise with more than 600 employees and 14 offices worldwide.
    In addition to co-founding Chipshot.com and serving as its VP Of Technology, he held marketing director positions at SAP. His experience navigating large companies and bringing innovative products that drive business growth makes him a true technology visionary.
    Connect with Rajeev on LinkedIn: https://www.linkedin.com/in/rajeevgoel1/
     
    Connect with Loren Baker, Founder of Search Engine Journal:
    Follow him on Twitter: https://www.twitter.com/lorenbaker
    Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

    • 52 min
    SEO Data And New Opportunities With Dmitrii Kustov - EP 290

    SEO Data And New Opportunities With Dmitrii Kustov - EP 290

    What's more important to your SEO bottom line? Data or feelings?
    Data, of course! 
    Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends. 
    You'll also get insights around Google updates, tracking, and ROI expectations of SEO, and 
    building localized service-oriented leads.
     
    Start recording data. Start tracking data today. Without it, you can't make any decisions based on the data you don't have. –Dmitrii Kustov, 13:57
    Instead of Search Engine Optimization, I like Organic Revenue Generation. What is the point of organic search? It's not just traffic, it's revenue generation from that channel. A lot of people don't have that phrase, but that's what I prefer calling SEO, "Organic Revenue Generation." –Dmitrii Kustov, 21:48
    I've always experienced that I don't see SEO as a standalone service that people buy, and that's it. It has to be integrated into the overall marketing machine, where lead quality and follow-up come in. Marketing is getting someone further down the funnel to make that sale. –Loren Baker, 16:28
     
    [00:00] - About Dmitri.
    [02:10] - Home services Dmitri specializes in.
    [03:18] - What does it mean to be data-driven?
    [06:12] - What pure ROI means.
    [09:27] - Should you concentrate on high-ticket items for onsite optimization?
    [17:48] - Dmitri's viewpoint on ranking only for the front end.
    [22:59] - Role of direct search on data.
    [27:46] - Questions to ask product teams to start recording data.
    [29:55] - Can you leverage national blog post traffic for home services?
    [35:07] - Dmitri's take on Google's recent content updates.
    [40:47] - Dmitri's thoughts on E.A.T.
     
    Resources mentioned:
    Regex SEO - https://www.regexseo.com/
     
    Content is not only text content. Text content nowadays is going away. So if you are an established business, doctor, health practice, or veterinarian, hire an intern videographer or editor and just let them follow you around and make a little YouTube showing whatever or little interviews. It's much easier for a doctor or any expert to sit in front of the camera for 15 minutes and answer a few questions than sit down and write a 2000 article that's going to take a day or more. If you have video content, YouTube is your friend. Nowadays, text content is becoming a smaller portion of content marketing. –Dmitrii Kustov, 50:53
    If you're in the marketing industry and SEO game and doing it correctly, meaning that you produce great content, do not use any black hat, gray hat backlink building, or any of that stuff, none of the updates will affect you. They should even improve your rankings. –Dmitrii Kustov, 37:49
    There's a big difference between trust and knowledge. Someone can be the smartest individual in their space, and someone can be incredibly knowledgeable. Still, it doesn't necessarily mean they're trustworthy. –Loren Baker, 46:32



    For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
    Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
    Connect with Dmitrii Kustov:  
    Having a strong passion for business and a desire to help others have led Dmitri to start his own company - Regex SEO. He works with companies of all sizes to help them grow their online presence.
    As a data-driven Marketing Director, he helps companies increase market share and revenue by optimizing their marketing budgets. Among other high-profile marketing platforms, he's been featured on Forbes, MOZ, and SEMrush HackerNoon.
    Connect with Dmitri on LinkedIn: https://www.linkedin.com/in/digitalspaceman/
    Follow him on Twitter: https://twitter.com/DigitalSpaceman
    Connect with Loren Baker, Founder of Search Engine

    • 58 min
    How To Leverage Amazon Prime Day To Grow Sales With Raj Nijjer - EP 289

    How To Leverage Amazon Prime Day To Grow Sales With Raj Nijjer - EP 289

    Amazon Prime Day opened doors to endless marketing boosts for the second time this year.
    Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. 
    Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday.
     
    This is the first time they've done the two prime days. The first one is in July, so it's the beginning of Q3, and now they're doing one at the beginning of Q4. It shows you that there's enough demand out there and there's enough inventory too. Now that supply chains have gone back to normal, shipping prices have gone way back to earth, and frankly, many brands are sitting on a lot of inventory. The timing for Amazon could not be more perfect –Raj Nijjer, 9:04
    Amazon is probably one of the most efficient machines out there. I think from that perspective, it works, and that's why you see conversion rates that are six to seven times the B2C website –Raj Nijjer, 31:46
    I also think you're going to have a generation going away that knows what Black Friday is. When was the last time, probably five or ten years ago, people lined up outside a store to go shopping? Black Friday it's become an online event. As that generation fizzles and goes away, the concept of Black Friday may not even exist anymore. –Loren Baker, 31:59
     
    [00:00] - About Raj & Refersion
    [08:26] - What makes this year's Prime day different?
    [11:40] - Best categories to be in.
    [18:06] - How to reach out to your Amazon customers.
    [25:41] - How to leverage Prime even if you're not on Amazon.
    [27:23] - How does Prime impact Black Friday?
    [40:03] - How to use Refersion as an Amazon affiliate, associate, or seller.
     
    Resources mentioned:
    Refersion - https://www.refersion.com/
     
    It can't be like B2C versus Marketplace. It has to be like B2C and Marketplace. –Raj Nijjer, 17:24
    It's the promise that Amazon makes. It's fulfillment, shipping, and payment. It's all systems and operations, but it's like magic to you as a consumer. –Raj Nijjer, 16:15
    If you're worried like, oh my God, I don't want to put my brand on Amazon, more than likely, your competitors are already on there. They're on there all right, and they're already selling and finding success. They've registered in the brand registry, which gives them protection and product protection. But they also get a slew of selling and marketing tools because you have complete control over your listing. –Raj Nijjer, 23:13
     
    For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
    Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
     
    Connect with Raj Nijjer:  
    Raj's experience in the ecommerce space has given him an invaluable advantage in building out affiliate marketing strategies for brands looking at ways of accelerating growth. 
    His role as CMO at Refersion involves enabling advocacy and maximizing customer lifetime value for brands. When not investing or advising startups, Raj is a witty and knowledgeable speaker on all things tech-related. He knows his way around any digital marketing topic you can throw at him! 
    Connect with Raj on LinkedIn: https://www.linkedin.com/in/rajnijjer/
    Follow him on Twitter: https://twitter.com/RajNijjer
     
    Connect with Loren Baker, Founder of Search Engine Journal:
    Follow him on Twitter: https://www.twitter.com/lorenbaker
    Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

    • 55 min
    Current Trends in Email Marketing: Tips & Pitfalls With Jay Schwedelson - EP 288

    Current Trends in Email Marketing: Tips & Pitfalls With Jay Schwedelson - EP 288

    Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes.
    Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. 
    You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing.
     
    You're not going to get more business by sending less. That's not the way it works. You need to send more. Marketers think they send too much, but they're just not sending relevant stuff. –Jay Schwedelson, 6:50
    Technology has changed in the last five to seven years, and the reason you go to the inbox versus the junk folder is not because of the content. It's not because of the words or symbols that you're putting in your subject line. It's because of your sending reputation. It's because of the engagement, the opens, and the clicks you're generating with the people in your database. Your engagement is the reason you're going to the inbox or not. –Jay Schwedelson, 8:58
    You go in the junk folder because you have a bad sending reputation. You have no engagement. The misconception of spam trigger words hurts marketers because they're trying to write subject lines, not utilizing the words that all marketers know to work the best –things like free or expires.–Jay Schwedelson, 9:47
     
    [00:00] - About Jay.
    [03:02] - What is the Guru Conference?
    [08:15] - Common email myths.
    [11:10] - Does purging & getting unsubscribes help with ratios?
    [15:24] - Email triggers words that are not okay.
    [19:24] - Using emojis in subject lines.
    [23:13] - What are Friendly Forms?
    [26:01] - Importance of personal names & avatars.
    [29:10] - How important is a subject line in outreach emails?
    [33:15] - How personalized can we get with email marketing?
    [37:10] - How important is it to get the CTA above the fold?
    [40:25] - Holiday email marketing tips.
    [45:24] - How to avoid getting into the promotions folder of Gmail.
     
    Resources mentioned:
    Guru Conference - https://guruconference.com/
    Subject Line - https://www.subjectline.com/
    Outcome Media - https://outcomemedia.com/
    Inside Scoop - https://jayschwedelson.com/



    Email marketing here at SEJ is one of our cores. It's one of our most significant pillars in terms of marketing. –Loren Baker, 4:57
    You don't have to get any negative repercussions from an unsubscribe. You get negative repercussions from spam complaints which only occur if you're doing some sketchy stuff. –Jay Schwedelson, 12:44
    If they're going to unsubscribe, they will never buy anything from you. So, therefore, they send the offer because they're looking and waiting for something. –Loren Baker, 5:46
     
    For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
    Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
     
    Connect with Jay Schwedelson:  
    Email marketing expert Jay Schwedelson is one of the best in the business. Founder of the #1 rated subject line grading tool, Subjectline.com, he's evaluated over 15 million subjects and helped 200 thousand marketers send out their message effectively!
    Also, as the President and CEO of Outcome Media, Jay has helped some of the most iconic brands in the world to become even more successful. With his innovative solutions, he knows what it takes for your business to soar.
    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
     
    Connect with Loren Baker, Founder of Search Engine Journal:
    Follow him on Twitter: https://www.twitter.com/lorenbaker
    Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

    • 59 min

Customer Reviews

4.4 out of 5
48 Ratings

48 Ratings

malfoxley ,

Great show!

The hosts highlight all aspects of SEO and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

DavisLovesPodcasts ,

Valuable knowledge across different marketing channels

Brent and his team do such as a great job curating guests from different background and experiences to distill their biggest learnings that can be applied to my own business.

Katie Joy B. ,

SEO Made Simple

Brent and his incredibly knowledgeable guests are making SEO simple and accessible to everyone! If you manage a website of any kind this is a must listen. You'll find heaps and heaps of high-quality education accompanied by actionable tips that you can start putting to use TODAY. Thanks for putting out such a great show Brent - keep up the great work!

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