100 episodes

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Search Off the Record Google

    • Technology
    • 4.2 • 117 Ratings

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

    Building SEO community with office hours

    Building SEO community with office hours

    In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. 
     
    Resources:
    Episode transcript → https://goo.gle/sotr074-transcript
    Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM
    Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F
    Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP
    Jo Juliana Turnbull on X → https://goo.gle/44V8xKF
    Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q
    Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A
     
    Watch more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
     
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
     
    #SOTRpodcast
     
    Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull
    Products Mentioned: Search Console - General

    • 32 min
    Transcript for Building SEO community with office hours

    Transcript for Building SEO community with office hours

    Let’s talk Content Decay

    Let’s talk Content Decay

    What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.
    Resources:
    Episode transcript → https://goo.gle/sotr073-transcript
    Crypto redirects → https://goo.gle/4dq7Ywe
    Outdated blog post on traffic drops  → https://goo.gle/3y8UNQd
    Mobile-Testing Tool blog post  → https://goo.gle/4bsCJ1Q
    Structured Data Tool landing page → https://goo.gle/4bvZ8Lw
     
    Watch more Search Off the Record → https://goo.gle/sotr-yt
    Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

    • 33 min
    Transcript for Let’s talk Content Decay

    Transcript for Let’s talk Content Decay

    Gemini for Social Posts: Game Edition

    Gemini for Social Posts: Game Edition

    In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool.
     
    Resources:
    Episode transcript → https://goo.gle/sotr072-transcript 
    SEO Starter Guide  → https://goo.gle/42alrmy
    rel=prev/next isn't a signal  → https://goo.gle/4aIWz8F
    Managing Multi-Regional Sites → https://goo.gle/3J3u5e9
    Bubble chart analysis →  https://goo.gle/49q9VW8
     
    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
     
    #SOTRpodcast

    • 32 min
    Transcript for Gemini for Social Posts: Game Edition

    Transcript for Gemini for Social Posts: Game Edition

Customer Reviews

4.2 out of 5
117 Ratings

117 Ratings

Translatorss ,

Love it an very informative

Translator

Will_A.i ,

Looking forward to learning more and more every day

I feel so occupied in this space, and at the same time, I feel fulfilled. I hope I make a difference in this community. Please let me know if there’s anything I can do to make myself useful and make life better at the same time. Thank you

Say Les ,

Mr.Lester Johnson

I signed up for the 3 month subscription for $72.99 in June 2023 and YouTube has been billing me $82 per month since June 2023! I want a complete refund return now! Don’t bill customer one price and ignore promotional charges!

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