Season 1, Ep. 5, Bringing Brands to Life Series: The Ride Is Just Starting with Cecilia Rios Murietta

Summary

In this episode, host Nick Crutchfield interviews Cecilia Rios Murrieta, owner and creator of Jas, a non-alcoholic beverage brand. Cecilia shares her background in the alcohol industry and how she transitioned to creating non-alcoholic cocktails. They discuss the importance of securing a distributor and raising capital for a startup brand. They also explore the role of trade shows in the industry and the intangible benefits of attending these events. Overall, the conversation highlights the challenges and opportunities in the non-alcoholic beverage space. In this conversation, Cecilia Rios Murrieta discusses the process of building a brand and the importance of starting slow and pacing oneself. She emphasizes the need to make mindful decisions and be strategic in resource allocation. The conversation also touches on the reception of non-alcoholic options in the market, particularly in retail spots, and the potential for growth in the non-alcoholic beverage industry. Cecilia shares information about her brand, Jas, and invites listeners to join the journey and explore their new expressions.

Takeaways

• Transitioning from the alcohol industry to non-alcoholic beverages requires a shift in mindset and a focus on creating meaningful experiences.
• When choosing a distributor, consider their infrastructure, reach, and relationships with retailers and buyers.
• Raising capital for a startup brand can be challenging, but leveraging personal networks and attending trade shows can help connect with potential investors.
• Trade shows provide an opportunity to connect with industry professionals, gather feedback, and create memorable experiences for consumers.
• The intangible benefits of trade shows include building relationships, gaining exposure, and receiving real-time feedback on products.