Second Nature

Dylan Bowman & Aaron Lutze

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

  1. HÁ 4 H

    Uplifting Talent In The Outdoor Industry

    Uplifting Talent In The Outdoor Industry Rachael Burnside saw an opportunity to build a stronger community of women in the bike industry by connecting experienced mentors with mentees, which would help build and retain top talent. The fifth round of the Uplift mentorship program is now underway, and in our conversation, Rachael breaks down the playbook of what it took to build this program - and how any other industry can adapt and benefit from making these connections. Show Notes: Rachael Burnside: https://www.linkedin.com/in/rachael-burnside-1bb0b937/ Uplift: https://www.instagram.com/uplift.mentoring.networking/ Shift Active Media: https://www.shiftactivemedia.com/ Rouleur: https://www.rouleur.cc/ Rouleur Live: https://www.rouleur.cc/en-us/pages/rouleur-live Rapha: https://www.rapha.cc/ Alexa Cunningham: https://www.linkedin.com/in/alexa-cunningham-41045433/ Kate Veronneau on Second Nature: https://www.youtube.com/watch?v=RPlJTBv6ABo Stacy Perlis (CFO at Wahoo): https://www.linkedin.com/in/stacy-perlis-cpa/ BPC - Brand, Product, Content: Pure Sport: https://puresport.co/en-us Upway: https://upway.co/ Adweek Article - Outside Interactive: https://www.adweek.com/media/outside-interactive-profit-transformation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h12min

  2. 27 DE FEV.

    The Roadmap Of Rumpl

    The Roadmap Of Rumpl Wylie Robinson co-founded Rumpl over a decade ago, bringing an idea to life in the way that every outdoor entrepreneur dreams of doing. Over that time, he's experienced the twists and turns, ups and downs, and during this introspective discussion, we dig into the roadmap and the lessons he's learned from the journey (so far). Show Notes: Wylie Robinson: https://www.linkedin.com/in/wylierobinson/ Rumpl: https://www.rumpl.com/ Kickstarter: https://www.kickstarter.com/ Huckberry: https://huckberry.com/ White Road Investments: https://whiteroadinvestments.com/ Rumpl on Shark Tank: https://www.youtube.com/watch?v=BScmKUoSNdc Rumpl Collabs: https://www.rumpl.com/pages/collaborations BPC (Brand, Product, Content): Kids Ride Shotgun: https://kidsrideshotgun.com/ TowWhee: https://towwhee.com/ Super Rider x Chris King: https://www.youtube.com/watch?v=pvUku8KfEII Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h13min

  3. 20 DE FEV.

    Uncovering The Fear Of Success

    Uncovering The Fear Of Success Christian Rawles joins the podcast today for an extremely open and honest discussion about career, success, and how we approach our work. Christian has inspired so many thought-provoking conversations offline, we had to get him on the podcast to share his wisdom and insights with everyone. This is a special episode, we hope you enjoy it! Christian Rawles: https://www.christianrawles.com/ KORE Podcast: https://koreoutdoors.transistor.fm/ Enneagram Test: https://www.eclecticenergies.com/enneagram/test Enneagram Made Easy (Book): https://amzn.to/4abMbHO Tiny Experiments (Book): https://amzn.to/3NP5EGZ Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ The Go-Giver (Book): https://amzn.to/4qhcIcO The Lion Tracker's Guide To Life (Book): https://amzn.to/4rndlT6 The Gap and The Gain (Book): https://amzn.to/3NZMGNJ Founders Podcast: https://www.founderspodcast.com/ Five Year Journal: https://amzn.to/3MkQXLd BPC - Brand, Product, Content: Durston Gear: https://durstongear.com/ Centium AI: https://www.centium.ai/ Jonathan Weaver's Substack: https://theantiblueprintproject.substack.com/ Powerwolf: https://www.powerwolf.net/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h13min

  4. 13 DE FEV.

    The Past, Present and Future of Des Linden

    The Past, Present and Future of Des Linden After winning the Boston Marathon, writing a book, hosting a giant running podcast...what's next? We caught up with Des Linden to talk about her career so far, but more importantly, where she's heading next. Show Notes: Des Linden: https://www.instagram.com/des_linden/ Nobody Asked Us (Podcast): https://podcasts.apple.com/us/podcast/nobody-asked-us-with-des-kara/id1664629953 GU x Des: https://guenergy.com/blogs/press/boston-marathon-champion-joins-gu-athlete-team Magda Boulet: https://www.instagram.com/runboulet/ Ruth Croft: https://www.instagram.com/ruthcrofty/ Brooks - Chief Running Advisor: https://www.brooksrunning.com/en_us/athletes-sponsored-by-brooks-running/des-linden/ Choosing To Run (Book): https://amzn.to/3NGMCT3 Marathon des Sables: https://marathondessables.com/ Black Canyon 50K: https://www.aravaiparunning.com/blackcanyon/ Subway Takes x Des: https://www.instagram.com/reel/DQj8ucBDl4B/ BPC - Brand, Product, Content: Brooks Cascadia Elite (Paris Fashion Week): https://www.brooksrunning.com/en_us/cascadia-elite/ Clearlight Infrared Sauna: https://infraredsauna.com/sanctuary-five-person/ Nothing.Tech: https://nothing.tech/ The Generalist: https://www.generalist.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    58min

  5. 6 DE FEV.

    The Outdoor Brand Spending $1 MILLION On Ads (Every Month)

    The Outdoor Brand Spending $1 MILLION On Ads (Every Month) You could've heard a pin drop at Outdoor Media Summit when Brian Davis told the audience his brand spends one million dollars on ads every month. But how did he get here? In this week's episode, we got to dive into Brian's history of launching and building brands - and the conversation that followed did not disappoint. Show Notes: Brian Davis: https://www.linkedin.com/in/briandavisinnovates/ Hollow Socks: https://hollowsocks.com/ Fix It Sticks: https://store.fixitsticks.com/ Back Bottle: https://backbottle.com/ Zach Stuck: https://x.com/zachmstuck Zach's Agency: https://www.homesteadstudio.co/ Josh Haskins (New GM): https://www.linkedin.com/in/jthaskins/ Scheels: https://www.scheels.com/ BPC - Brand, Product, Content: Wahoo Bike: https://www.wahoofitness.com/devices/indoor-cycling/smart-bikes Fanttik X10 Ace Mini Bike Pump: https://amzn.to/4pYICKZ Founders Podcast - Kevin Kelly: https://www.youtube.com/watch?v=RUKafK3xCfY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h13min

  6. 30 DE JAN.

    How To Write A Book About Running

    How To Write A Book About Running Raziq Rauf is the author behind "This Is Running" a new book that comes out in a few short months. Raz is also the author behind Running Sucks on Substack, and in this episode we dig into the process of becoming a published author, along with all the necessary hurdles to get over the hurdles to making it happen. Show Notes: Raziq Rauf: https://www.linkedin.com/in/raziqrauf/ This Is Running (Book): https://amzn.to/3O7h1Ke Running Sucks (Newsletter): https://www.runningsucks101.com/ Batsford Publishing: https://www.batsfordbooks.com/ David Miller (Photographer): https://www.instagram.com/davidmiller.photography/ Brandon Leonard: https://semi-rad.com/ Like The Wind: https://www.likethewindmagazine.com/ Chuck Palahniuk Substack: https://chuckpalahniuk.substack.com/ Grant Wall (Journalist): https://en.wikipedia.org/wiki/Grant_Wahl Sabrina Little - The Examined Run: https://amzn.to/3LGvFHQ Duhkha: https://buddho.org/dukkha-the-unsatisfactoriness-of-existence/ BPC - Brand, Product, Content: "The Running Ground" - Nicolas Thompson: https://amzn.to/4qLgbl6 Paperclip.cc: https://www.thepaperclip.cc/ Greeking Out (Nat Geo): https://www.nationalgeographic.com/podcasts/greeking-out Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h6min

  7. 23 DE JAN.

    How To Build A Platform For Lifelong Athletes

    Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, founding The Athletic (as well as exiting it) and it all played into his latest venture. Show Notes: Alex Mather: https://www.linkedin.com/in/alexemather/ Eternal: https://www.eternal.co The Athletic: https://www.nytimes.com/athletic/ Strava: https://www.strava.com/ Rebecca Rusch: https://www.rebeccarusch.com/ Mel Strong: https://www.linkedin.com/in/melanie-strong/ Next Ventures: https://www.nextventures.com/ BPC - Brand, Product, Content: Oura: https://ouraring.com/ Nuclear War (Book): https://amzn.to/4jRGT8Z Semafor - Jonah Weiner: https://www.semafor.com/article/10/14/2025/blackbird-spyplane-jonah-weiner The War Of Art (Book): https://amzn.to/45nir9z Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    56min

  8. 16 DE JAN.

    SN138: Predictions For The Outdoor Industry In 2026

    Steve Holmberg joins the podcast for our annual predictions podcast. Based on his insights from the industry, he shares a bit of where we've been - as well as where he thinks we're headed in the year ahead. Steve takes us through his analysis on participation, brands, marketing, product, marketplace, retail and external. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Raide: https://raideresearch.com/ Half Days: https://www.halfdays.com/ Mount to Coast: https://mounttocoast.com/ Norda: https://nordarun.com/ Matt Trappe: https://substack.com/home/post/p-180904392 Peter Abraham: https://peterabraham.medium.com/the-2025-bicycle-trend-report-1d262a7b0351 Nike ACG: https://www.nike.com/acg Terignota: https://terignota.com/ Grand Slam Bankruptcy: https://www.espn.com/olympics/trackandfield/story/_/id/47286330/grand-slam-track-files-bankruptcy-johnson-vows-press-on BPC - Brand, Product, Content: Field Mag: https://www.fieldmag.com/ Columbia x Star Wars: https://www.columbia.com/starwars/ Kitworks (Aaron's Ambassador Page!): https://alnk.to/hsyF2FO Snow Peak: https://www.snowpeak.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h8min
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Sobre

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

Informações

  • Criado por
    Dylan Bowman & Aaron Lutze
  • Anos de atividade
    2024 - 2026
  • Episódios
    146
  • Classificação
    Livre
  • Copyright
    © 2024
  • Site do podcast
    Second Nature

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