Secrets to Accelerated Growth

AdeleCrane
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Welcome to Secrets to Accelerated Growth. We are unlocking the door to success and giving you the keys to accelerate your growth in your B2B company. It's candid and unvarnished, offering insights that are inspiring, motivational, and educational. Adele Crane is a leading consultant who has specialised in 90-120 day turnarounds for over 30 years through sales and marketing. Plus, interviews with top performers who have unleashed the growth in their companies and war stories from people who have done the hard yards and are winning now. Join us now and don't forget to click Follow.

  1. Bootstrapping: The Truth About Building a Startup Without Investors

    07/15/2025

    Bootstrapping: The Truth About Building a Startup Without Investors

    In this episode of Secrets to Accelerated Growth, host Nancy Harper dives deep into the world of bootstrapping with expert insights from Adele Crane, founder and CEO of Sales Focus Advisory. Learn the gritty, often misunderstood journey of building a business from scratch without external funding. Adele shares her experiences, key lessons, and practical advice on the essentials of bootstrapping—control, sustainable business models, and the importance of salesand marketing. The importance of reinvesting profits forscaling and the mental toughness required for bootstrapping. Key lessons for aspiring bootstrappers include focusing on early revenue, maintaining lean operations, and building systems. Whether you're just starting out or looking to accelerate your growth, this episode offers invaluable tips on navigating challenges, mindset shifts, and strategies for long-term success. Tune in for a dose of inspiration and actionableinsights! #BootstrappedBusiness #StartupJourney #SelfMade #EntrepreneurMindset #BusinessTips #BuildWithoutFunding #SoloEntrepreneur #Bootstrapping

    19 min
  2. Are You Losing Deals Because of Your Pricing?

    05/27/2025

    Are You Losing Deals Because of Your Pricing?

    In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory discusses the challenges of pricing in a highly competitive sales environment with Paul Carey. They explore the common sales issue of high pricing feedback from customers, and the importance of evaluating the brand's value, and the critical role of clear, differentiated value propositions. Adele offers a comprehensive checklist for sales managers,emphasising the need for consistent and effective marketing messaging, customer debriefs, and understanding buyer behaviour. The conversation highlights strategies to shift focus from price to value, ultimately helping businessesavoid price-based competition. Listeners are invited to access further articles on pricing atthe Sales Focus Advisory website. For those looking for sales training for price and added-value selling they can visit the course  https://www.udemy.com/course/sales-focus-b2b-selling-skills-programme. Subscribe for More Episodes Connect With Us: LinkedIn -https://www.linkedin.com/company/sales-focus-advisoryInstagram -https://www.instagram.com/secretstoacceleratedgrowth/Facebook -https://www.facebook.com/secretstoacceleratedgrowthWebsite -https://salesfocusadvisory.comRead Adele’s Books – Paperback or Kindlehttps://www.amazon.com/stores/Adele-Crane/author/B0068U22RU #AcceleratedGrowth #B2BSales #businessgrowth  #businesscoach #businessrevenue#BusinessStrategy #salesgrowth #profitmanagement #salesmanagement#buildingvalue #pricing #ceotips #EntrepreneurMindset #entrepreneurships

    22 min
  3. Is My Salesperson Doing the Right Thing?

    04/26/2025

    Is My Salesperson Doing the Right Thing?

    In this podcast, Adele Crane addresses common concerns among business owners, especially those with startups or limited experience in sales management, regarding how to ensure salespeople are performing effectively.   The discussion outlines four key points for managing salespeople: clarity of expectations, proactive monitoring, understanding and applying a sales process, and measuring results. Specific suggestions include providing clear jobdescriptions, maintaining high levels of communication, training salespeople in structured sales planning, and using data-driven measurements with key performance indicators (KPIs).   The podcast also promotes a sales training program available on Udemy to help implement these strategies.   Udemy Course: https://www.udemy.com/course/sales-focus-b2b-selling-skills-programme Subscribe for More EpisodesConnect With Us:LinkedIn - https://www.linkedin.com/company/sales-focus-advisoryInstagram - https://www.instagram.com/secretstoacceleratedgrowth/Facebook - https://www.facebook.com/secretstoacceleratedgrowthWebsite - https://salesfocusadvisory.comRead Adele’s Books – Paperback or Kindle https://www.amazon.com/stores/Adele-Crane/author/B0068U22RU #AcceleratedGrowth #B2BSales #businessgrowth #businesscoach #businessrevenue #BusinessStrategy #ceomindset #CEOTips #EntrepreneurialJourney #EntrepreneurMindset #entrepreneurships #entrepreneurshipsuccessful #EntrepreneurshipTips #revenuegeneration #SalesAndMarketing #salesgrowth #salespipeline #SalesPlanning #salesstrategy

    9 min
  4. An Entrepreneurs Guide to Choosing A Winning Business Opportunity

    04/14/2025

    An Entrepreneurs Guide to Choosing A Winning Business Opportunity

    In this episode of "Secrets to Accelerated Growth," Adele Crane of Sales Focus Advisory explores how to assess the viability of startup business ideas with Nancy Harper. They discuss key indicators for success, and the common pitfalls that cause startups to fail, and emphasize the importance of evaluating market needs, cash flow, and marketing strategies. Three business cases—an AI firm, an online tool shop, and an inspection service—are analyzed to illustrate these points. Adele suggests focusing on simple, scalable solutions and the critical role of effective marketing, while also underlining the necessity of having adequate funding to sustain growth. The conversation concludes with practical advice for entrepreneurs on setting up businesses correctly and the risks of underestimating marketing costs and cash requirements. Follow Us for More Episodes #AcceleratedGrowth #B2BSales #b2bmarketing #businessgrowth #BusinessMotivation $businesscoach #businessrevenue #BusinessStrategy #ceomindset #CEOTips #ConsistencyIsKey #DailyDiscipline #EntrepreneurialJourney #EntrepreneurMindset #entrepreneurships #entrepreneurshipsuccessful #EntrepreneurshipTips #GrowthHacking #makemistakesandlearn #marketingstrategy #marketingtips #MotivationalAdvice #revenuegeneration #SalesAndMarketing #salesgrowth #salespipeline #SalesPlanning #salesstrategy #scalingbusiness #SmallStepsBigResults #StartupLife #StepOutAndGrow #successmindset

    25 min

  5. 04/03/2025

    From Startup to Sales Machine: Adele Crane’s Winning Strategies

    In this episode of 'The Advisor,' co-host Lisa Urbanski interviews Adele Crane, an eminent business consultant and CEO of Sales Focus Advisory, known for her extensive experience across multiple continents and her work in promoting sales transformations, high-performance teams, and cultural change in organisations. The discussion centres on aiding start-ups in transitioning to an efficient sales phase. Adele emphasises the necessity for entrepreneurs to eventually delegate sales roles to foster growth, noting that hiring friends or attempting to acquire experienced salespeople from larger firms often leads to failure. She stresses the importance of thorough preparation, setting realistic expectations, and developing structured playbooks and systems that new hires can utilise. Adele explains that the lack of an existing momentum like that in major corporations necessitates robust marketing efforts to generate engagement and inbound leads. She advocates for out-of-the-box marketing strategies and aligning sales tactics to customer profiles. Throughout, Adele reinforces the idea that growth is achieved through continual adjustments, learning from failures, and executing decisive actions within set timeframes for success. Lisa and Adele also discuss specific tools and characteristics vital for effective new salespeople and highlight the indispensable role of marketing in propelling startup growth. Adele concludes with advice for entrepreneurs to embrace mistakes as learning opportunities and underscores the importance of agility and resilience in business expansion.

    30 min

  6. 03/21/2025

    Business Owners Ask "How Does My Sales Leader Stack Up"

    In this episode of Secrets to Accelerated Growth, Adele Crane from Sales Focus Advisory addresses one of the most frequently asked questions by business owners about the effectiveness of their sales leaders. With all the conversations around the leadership of sales teams, what is really important from a business owner's perspective? She outlines the two crucial aspects that determine a s  She says, “ From a business owner's point of view, if you've got a situation where you're just not seeing that pipeline coming to fruition consistently. And you're not seeing that sales number delivered consistently. We can say that your sales leader most likely has inconsistent performance in how they manage the team. If you're unsure about your sales leader's performance, this episode offers essential insights and practical advice to help you evaluate and improve your sales team's outcomes.   #salesleadership #businessgrowth #salesgrowth #CEOTips #salesmanagement

    11 min
  7. Why ‘Percentage of Revenue’ Marketing Budgets Fail Every Time

    03/06/2025

    Why ‘Percentage of Revenue’ Marketing Budgets Fail Every Time

    In this episode of Secrets to Accelerated Growth, Adele Crane of Sales Focus Advisory discusses common pitfalls in marketing budgets, particularly the ineffective practice of allocating a fixed percentage of revenue. She emphasizes the need for a strategic, analytical approach to align marketing closely with sales plans. Crane shares a cautionary example of a company whose sales increased by 76% after reducing their marketing budget from 8% to a targeted 2%. She also provides insights into the evolution of marketing, the dangers of marketing noise, and the significance of measurable outcomes in marketing efforts. The discussion highlights the importance of validating marketing spend to ensure sales alignment in marketing to achieve accelerated business growth.

    23 min
  8. Path to Growth: Sales Lead Nurturing

    02/20/2025

    Path to Growth: Sales Lead Nurturing

    In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory explains the importance of effective lead nurturing for achieving exponential growth.Speaking with Paul Carey, Crane highlights key areas where companies often go wrong in lead generation and management. She outlines the importance of understanding the buyer's journey and internal vetting processes and stresses the need for marketing and sales alignment. Crane introduces the concept of having a buyer advocate or pre-sales person to ensure leads are properly nurtured until they are ready for a sales conversation. She discusses the challenges of adapting this approach and provides insights into how sales leaders can better manage lead conversion and improve pipeline quality.

    26 min
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About

Welcome to Secrets to Accelerated Growth. We are unlocking the door to success and giving you the keys to accelerate your growth in your B2B company. It's candid and unvarnished, offering insights that are inspiring, motivational, and educational. Adele Crane is a leading consultant who has specialised in 90-120 day turnarounds for over 30 years through sales and marketing. Plus, interviews with top performers who have unleashed the growth in their companies and war stories from people who have done the hard yards and are winning now. Join us now and don't forget to click Follow.

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