Seeding Social Good

Katrina VanHuss
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Seeding Social Good

Doing good is hard. Doing good professionally is even harder. The next-layer conversation is when you actually get the help you need. Turnkey's hosts bring you into deeper and deeper understanding, layer after peeled layer. Bringing the biggest and brightest names in social good to your ear, Katrina VanHuss and Otis Fulton PhD and the occasional guest will ask harder and harder questions to get you better and better help. Status quo beware. We're coming for you. Katrina VanHuss is the Founder of Turnkey For Good. Otis Fulton is VP Psychological Strategy Turnkey For Good.

  1. How People Respond to Recognition, and How That Helps You Raise Money, Part 2

    12/15/2024

    How People Respond to Recognition, and How That Helps You Raise Money, Part 2

    Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 2 Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    28 min
  2. How People Respond to Recognition, and How That Helps You Raise Money, Part 1

    11/22/2024

    How People Respond to Recognition, and How That Helps You Raise Money, Part 1

    Psychologist Dr. Otis Fulton and Turnkey Founder Katrina VanHuss discuss (as if they were on their on back porch...they're married) how recognition works at the psychological level. Part 1 Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    41 min
  3. Rethinking Revenue for the Content Creator Boom

    10/16/2024

    Rethinking Revenue for the Content Creator Boom

    The boundaries between livestream fundraising and traditional peer-to-peer fundraising are disappearing. Our donors and fundraisers are iterating faster than we are, erasing the difference between these two departments as influencers become content creators who are team captains. This "horseshoe dynamic" requires a restructuring of the revenue department. Not doing so means losing constituents and income.  Michael Wasserman, founder of Tiltify, and Katrina VanHuss, founder of Turnkey For Good, discuss these changes in both technical and organizational terms. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    39 min
  4. What to Do About Facebook’s Fundraising Changes

    09/12/2024

    What to Do About Facebook’s Fundraising Changes

    Facebook ceased processing donations in Ireland in 2023. Adrian O’Flynn, Founder of GYSS in Ireland, had to contend with this situation that we in the US now fear. How his firm and its social good clients managed this turn, and when, will surprise and delight you. Turnkey For Good Founder, Katrina VanHuss, and O’Flynn take an in-depth look at Facebook’s twists and turns and how someone in your shoes can manage them successfully.  Sands Walk 100k In September Campaign: https://fundraising.sands.org.uk/event/walk-100k-in-september  Facebook & Website Fundraising: https://www.turnkeyforgood.com/s/FB-decline-in-UK.jpg Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    49 min
  5. Fundraising in a Political Season

    09/03/2024

    Fundraising in a Political Season

    Most of us are afraid that the very noisy political environment could hurt our fundraising results. Dr. Otis Fulton, VP Psychological Strategy,  and Katrina VanHuss, Founder of Turnkey For Good, join Shanna Birky, VP Customer Experience at Classy, to discuss the intersection of political noise and social good fundraising and how it might impact your fundraising. They’ll also hit communications strategies for post-election, and how to prepare for either outcome. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    45 min
  6. Guess where the money is, community or events?

    08/15/2024

    Guess where the money is, community or events?

    Raising money with events has been getting harder. Acquisition got harder. Retention got lower. Event leaders are losing their jobs. Why? Turns out we were systematizing the wrong thing. We should have been systematizing the building of communities. Communities sometimes hold events. Events rarely hold communities. We had it backwards and our results prove it. Join us to gain a full understanding of the psychological difference between a community and an event, and the likely outcomes of each. Learn why identity is an important part of community building, and why events don’t use identity nearly as well, impacting event financial results and lifetime donor/fundraiser value. Robin Paterson with Cystic Fibrosis joins Kate and Otis to tell you how it works in real life. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    28 min
  7. Your Livestream Fundraiser Just Became a Creator

    07/15/2024

    Your Livestream Fundraiser Just Became a Creator

    Michael Wasserman, Founder and CEO of Tiltify, explains why addressing the tools of social influencers in the specific and incorrect terms of “livestream/gaming” is limiting to results. He recommends and demonstrates repositioning those tools to enable people who manage social influencers to succeed and support ALL areas of fundraising. Katrina suggests quitting your job and jumping to the next one because your organization may never get over seeing you as that “gaming fundraiser.” Dr. Otis Fulton explains how content creators can help you build your nonprofit community.  In short, it was fun. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    43 min
  8. Social Fundraising Psychology, An Interview by Wayne Zell

    06/13/2024

    Social Fundraising Psychology, An Interview by Wayne Zell

    Attorney and popular podcaster Wayne Zell, CEO & Managing Member of Zell Law Firm, interviews Dr. Otis Fulton, Social Psychologist and Turnkey For Good VP of Psychological Strategy, about social fundraising and the underlying psychology on the Blueprint for Wealth Podcast. Need somewhere to get immediate help from experienced peers, without judgment? Here you go.

    32 min
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About

Doing good is hard. Doing good professionally is even harder. The next-layer conversation is when you actually get the help you need. Turnkey's hosts bring you into deeper and deeper understanding, layer after peeled layer. Bringing the biggest and brightest names in social good to your ear, Katrina VanHuss and Otis Fulton PhD and the occasional guest will ask harder and harder questions to get you better and better help. Status quo beware. We're coming for you. Katrina VanHuss is the Founder of Turnkey For Good. Otis Fulton is VP Psychological Strategy Turnkey For Good.

Information

  • Creator
    Katrina VanHuss
  • Years Active
    2023 - 2024
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © 2023 Turnkey
  • Show Website
    Seeding Social Good

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