Jobs-to-be-Done Radio

The Re-Wired Group

4,3 (19)
AFFAIRES

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

04/06/2019

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More

1 h 6 min
09/05/2019

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More

50 min
06/04/2017

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More

39 min
31/03/2015

Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More

46 min
06/02/2015

Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More

52 min
08/09/2014

Jobs-to-be-Done Radio: Examining Price and Value with JTBD

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More

41 min
30/06/2014

Ash Maurya on Jobs-to-be-Done and Running Lean

On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read More

45 min
02/04/2014

Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio

It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us … Read More

45 min

Tout afficher (33)

4,3

sur 5

19 notes

Essential for product and marketing strategists.

27/02/2014

Matthew Gunson

This is one of the essential podcasts if you are in marketing, product development or even management. Learn how to put the customer at the center of your product or marketing strategy.
seems too obvious to podcast about

20/04/2015

Wantapreneur Willy

I've listened to three of these, and they are boring. They just talk about the steps you have to do when you're getting started with a project. I learned nothing in any of them. Basically, they say "What are you trying to do?" - Example: Get more customers. "How will you do it?" - Response. Contact people in the industry and ask them what their pain points are, talk to others in similar industries. Ugh, my 19 year wouldn't benefit from this obvious chatter.
Love the content but the audio is garbage

04/03/2015

Lieblich

I really like listening to everything these guys have to say, and the interviews are super insightful. But the audio quality is horrible. There are funny sounds and static, and generally bad recording quality. I can’t put my headphones in my ears and then pipe this stuff into my head. It’s too much. These guys should be a little more respectful of their audience and take a little time to improve the quality of the audio. It can’t be that hard.
Cuts through the fog

24/03/2012

em-d@sh

Gradually outlines a framework for understanding and modeling human choice & action. The framework elaborated is coherent, accessible and yields marvelous practical insights for business and for life in general. Highly recommended.

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

Création

The Re-Wired Group
Années d’activité

2012 - 2019
Épisodes

33
Classification

Tous publics
Site web de l’émission

Jobs-to-be-Done Radio

Jobs-to-be-Done Radio

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio