50 episodes

A podcast about growing a SaaS business to meaningful scale

Seeking Scale Andy Baldacci and Craig Hewitt

    • Business
    • 5.0 • 1 Rating

A podcast about growing a SaaS business to meaningful scale

    Taking time away as a founder

    Taking time away as a founder

    Craig and Andy talk about preparing to take time off as founders of growing businesses. When getting ready for a vacation or holiday, they need to wrap up, hand off, and document responsibilities at work.  Andy knows he needs to get a lot of little things done before Thanksgiving and going on his honeymoon. Some ... Read more

    • 23 min
    Are we building a company?

    Are we building a company?

    Craig and Andy talk about building real, scalable companies that are not dependent on them as founders. Considering what they do with their time on a day-to-day basis is critical to grow.    Craig discusses how Castos had a really strong last month for sales. Now, he understands why forecasting and pipelines are really important. Craig ... Read more

    • 30 min
    EA, VA, COS, Oh my

    EA, VA, COS, Oh my

    Craig and Andy talk about executive assistants (EA), virtual assistants (VA), chief of staff (COS), and much more to get things delegated and done, oh my! Andy enjoyed gambling for work and taking a legitimate business expense for SaberSim at DraftKings – not all for not while living the dream. Also, Andy is working with ... Read more

    • 32 min
    Poduct Led Growth

    Poduct Led Growth

    Craig thinks everyone spends too much time, money, and effort on their products. Even extremely bad products can be incredibly successful. So, should focus be put on hiring more salespeople, marketers, or developers? Craig recommends reading, Radical Focus.  Craig updates listeners on how the two new AEs at Castos are two months in and doing ... Read more

    • 27 min
    Individual Contributor to Leader

    Individual Contributor to Leader

    Craig and Andy talk about whether they are ready to take the next step and control their own destiny by going from being individual contributors to leaders to build a bigger company faster. The problems are different, but don’t get easier as a company grows. For founders and CEOs, changing responsibilities involves enabling, empowering, and ... Read more

    • 23 min
    Scaling Content Marketing

    Scaling Content Marketing

    How can a company double or triple its growth rate? Craig and Andy talk about ways to be more deliberate when it comes to scaling content marketing. Craig is ready to accelerate growth at Castos. His options include content and SEO as well as paid acquisition – all of which Castos does already and both ... Read more

    • 19 min

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