#seen

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#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

  1. Angus Clark on Building Brands People Actually Believe In

    -1 дн.

    Angus Clark on Building Brands People Actually Believe In

    In this episodeMost brands run their content backward. They over-polish the comments and under-think the posts. Angus Clark, founder of brand-strategy microagency Create a Frontier, makes the case for the opposite and shows what changes when you do. We sat down with Angus to get into how he thinks about the boundary between craft and honesty in a brand's content. He came up through indie publishing in Melbourne (he published over 200 writers before starting his own microagency for values-led founders), so he has spent his career inside the question of what makes writing worth reading. His answer is sharper than most. It is also a directive: polish the posts, rough up the comments. In this conversation, we get into: The comment strategy reversal: where the craft belongs and where the honesty belongsWhy deleting a comment is the worst decision a brand can makeThe Laura Acosta ChatGPT plugin moment, and what it cost to use itWhy "it's not this, it's that" became a cliché the moment AI absorbed itLong-form on LinkedIn, the capital-gains-tax post that blew up, and why saves are a better metric than likesThe farm-kid frame on brand decisions: just make the callThree things you'll take awayA specific behavior change in your comment box this weekA reframe on what AI should and shouldn't write for youA worth-reading test you can apply to your last 30 postsAbout the guestAngus Clark is the founder of Create a Frontier, a brand-strategy microagency for values-led founders, mission-driven brands, and community builders. Before that, he ran independent publishing and open-mic events for Melbourne writers and published over 200 authors. He thinks about brand the way a writer thinks about a sentence: every word earns its place or it doesn't. Find Angus on LinkedIn: https://www.linkedin.com/in/angus-clarkwriter/ Proudly brought to you by Sked Social.

    38 мин.

  2. 24 июн.

    30 Lessons from 30 Episodes

    Lach talks about the 30 lessons from 30 episodes of the #seen podcast. You can read the article here. This podcast is proudly brought to you by Sked Social. Start your FREE 14 day trial now.

    22 мин.
  3. Parker Hughes on Burnout, Boundaries and Building an Agency

    8 июн.

    Parker Hughes on Burnout, Boundaries and Building an Agency

    Parker Hughes is the founder of Parker Marketing and Management, a marketing agency helping brands grow through strategy, content and creative. In this episode, Parker shares her journey from missing out on nursing school by 0.05 of a point to building a successful agency before turning 30. We chat about entrepreneurship, leadership, burnout, boundaries, AI, social media addiction, client management and the pressure that comes with building something of your own. Parker also opens up about a health scare that forced her to rethink everything, why she believes growth at all costs is a trap, and how she's building a business that supports her life rather than consumes it. If you're building a business, leading a team or trying to navigate the chaos of modern work, this one's for you. The #seen Podcast is proudly sponsored by Sked Social. Start your FREE 14 day trial now.

    34 мин.
  4. Salomé Thériault on Authenticity, AI and the Content Machine World

    1 июн.

    Salomé Thériault on Authenticity, AI and the Content Machine World

    Salomé Thériault never planned on working in social media. After building a career in the fashion industry, working with global retailers and living in China, a chance return home during COVID led her to spot a gap that would eventually become Ampersand Social. In this episode, Sal shares her journey from corporate life to agency owner, the lessons she's learned through burnout, scaling a team, and the reality of building a business from the ground up. We also explore the future of social media, the rise of personal brands, authenticity in the age of AI, and what it takes to stand out when everyone is competing for attention. If you're a founder, creator, marketer, or simply someone trying to build something meaningful online, this conversation is packed with practical insights and honest reflections. This podcast is proudly brought to you by Sked Social. Start your free 14 day trial now.

    43 мин.
  5. Rachael Webb on the Psychology Behind Great Marketing

    25 мая

    Rachael Webb on the Psychology Behind Great Marketing

    This week on #seen, Lach sits down with Rachael Webb from Sticki and DataSauce for a conversation on creator partnerships, internet culture, human behaviour and why the best marketing rarely follows a formula. They get into the psychology behind why people buy things, why smaller brands are often moving faster than legacy players, the tension between originality and efficiency, and why creators should be trusted to “cook” instead of being over-managed by brands. There’s also chat around influencer marketing blowing up into a billion-dollar industry, the emotional side of agency life, relationship-led growth, reality TV brain rot, Coke Zero addictions, frozen pizzas and a genuinely elite nacho business concept. If you work in social, marketing, partnerships or creative, there’s a lot in this one. Proudly brought to you by Sked Social — the social media workspace for teams who take socials seriously.

    44 мин.
  6. Maddi Daffara on Staying Real on the Internet

    18 мая

    Maddi Daffara on Staying Real on the Internet

    Everyone wants to grow online. Very few people talk honestly about what it does to your brain. This week on #seen, Lach sits down with Madeline Daffara for a super honest conversation about content creation, community, burnout, vulnerability and trying to stay grounded while building a presence online. Maddi works inside Kic as a Content Manager while also building her own platform across Instagram and TikTok through storytelling-led content focused on wellness, balance and authenticity. The two unpack the pressure of constantly being perceived online, why authenticity still cuts through more than polished content, the mental toll of comparison culture, balancing personal content with brand work, and why community has become one of the most important things modern brands can build. They also dive into creator burnout, AI in content creation, storytelling, trends, social media habits and the difference between building an audience versus building trust. Proudly brought to you by Sked Social. Start your free 14-day trial now.

    31 мин.
  7. Canva's Jack Delaney on Creativity, Discipline and Internet Brainrot

    11 мая

    Canva's Jack Delaney on Creativity, Discipline and Internet Brainrot

    Everyone wants the shortcut. Nobody wants to do the boring work. This episode with Jack Delaney goes deep into the overlap between elite sport, creativity, discipline, and why most people are chasing hacks instead of building actual skill. Jack went from professional rugby into the world of creative strategy and performance marketing, eventually landing at Canva — where he now works across paid media, creative systems, storytelling, and growth. We spoke about: Why strategy is actually action, not “thinking”The death of generic AI copyWhy brands are becoming allergic to sounding humanThe hidden value of copywriting in 2026What great creators understand about repetitionWhy volume matters more than perfection onlineThe psychology behind content hooks and audience retentionHow elite sport shaped Jack’s mindset around workWhy execution beats ideas almost every timeThe difference between making content for algorithms vs people There’s also a very honest conversation around burnout, identity, frameworks, and the weird state of modern creative work. This episode is proudly brought to you by Sked Social — the social media management platform built for brands, agencies, and teams who take socials seriously. Start your free 14-day trial now.

    44 мин.

  8. 4 мая

    Most Brands Aren’t Bad, They’re Just Forgettable

    If your content looks perfect but no one cares, this is why. Bit of a different episode this week. Lach jumps in solo for a quick, no-BS breakdown of what’s actually happening across social right now. In 9 minutes: Why “perfect” LinkedIn posts are getting ignoredThe real reason Instagram reach is coming from shares, not likesWhat’s quietly shifting on TikTokWhat’s underplayed vs completely overcooked Plus a new segment: Worth clocking → the stuff experienced operators feel, but don’t always say out loud If you run socials, this is designed to get you thinking differently — fast. This podcast is proudly sponsored by Sked Social. Start your FREE 14 day trial now.

    10 мин.
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#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.

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  • Автор
    Sked Social
  • Годы выхода
    2 тыс.
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    © 2026 Sked Social
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