The Behavioral Economics in Marketing’s Podcast

Sandra Thomas-Comenole
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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com

  1. 11 THG 9

    Overcoming Noise in Marketing Channels | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts. You’ll learn how to identify different types of noise — from semantic confusion to psychological distractions — and gain practical strategies to cut through the chaos. From simplifying your message and optimizing your timing to leveraging storytelling, personalization, and feedback loops, this episode gives you the tools to ensure your message lands, resonates, and drives action. Key topics: communication theory, noise in marketing, attention, personalization, messaging clarity, customer engagement, multichannel strategy. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    9 phút

  2. 8 THG 9

    Season 9 Spotlight: Mastering Communication | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9’s groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today’s world. Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the biggest hurdles remote teams face: communication. In this episode, we dive into Communication Theory and Remote Work Dynamics, revealing how distance, technology, and human behavior complicate clear communication. Discover practical strategies to cut through noise, reduce misunderstandings, and foster stronger collaboration in your distributed teams. If you lead or work in a remote or hybrid environment, this episode offers essential behavioral tools to help your team connect more effectively and perform at its best. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    3 phút

  3. 4 THG 9

    Anchoring and Pricing: How First Impressions Shape Purchase Decisions | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That’s the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics. In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it’s a premium product, a crossed-out “original price,” or a high-priced menu item — can shape every decision that follows. You’ll learn how to use anchoring to your advantage without crossing ethical lines, plus actionable tactics like tiered pricing, decoy options, and reset strategies if your anchor misses the mark. Whether you’re pricing products, proposals, or promotions, anchoring helps you influence value perception and drive more confident conversions. Key topics: pricing psychology, value framing, consumer behavior, ethical marketing, pricing tiers, sales strategy. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    11 phút

  4. 1 THG 9

    Season 8 Spotlight: Mastering Choice & Anchoring in Behavioral Pricing | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you’re refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    4 phút

  5. 28 THG 8

    Building Loyalty Programs with Gamification: From Points to Progress Bars | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    Why do customers return again and again to brands like Starbucks or Sephora? It’s not just the product — it’s the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and why it works so well to build repeat behavior. You’ll learn: The behavioral economics principles behind customer motivation Types of loyalty programs and when to use each How to integrate gamified features like progress bars, badges, missions, and surprise rewards Real-world examples and actionable tips to increase engagement and brand stickiness Whether you’re launching a new loyalty program or optimizing an existing one, this episode shows you how to turn everyday purchases into a journey customers can’t wait to complete. Key themes: gamification, loyalty strategy, rewards design, behavioral triggers, customer retention, habit formation. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    8 phút

  6. 25 THG 8

    Season 7 Rewind: Gamification for Entrepreneurs & Loyalty Growth | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It’s packed with insights on how game mechanics like rewards, points, and progress tracking can supercharge customer engagement, motivate employees, and make your business more fun and effective. Then, we preview a brand-new companion episode: Building Loyalty Programs with Gamification: From Points to Progress Bars — a deeper dive into turning traditional loyalty systems into engaging, behaviorally driven experiences. You’ll discover how progress bars, badges, and surprise rewards tap into powerful psychological triggers that increase retention and brand love. Whether you're a founder, marketer, or growth strategist, this pairing is your blueprint for turning behavior into brand loyalty. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    4 phút

  7. 21 THG 8

    The Power of Influencers: Behavioral Economics Behind Influencer Marketing | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    Why do consumers trust influencers more than traditional ads? It’s not just about popularity — it’s about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers into customers. You’ll learn the cognitive triggers that drive this multi-billion-dollar industry — and how to use them to elevate your own brand. We also break down the influencer landscape, from mega to nano, and offer tactical advice for identifying, approaching, and collaborating with the right creators for your campaign. Whether you’re looking to drive awareness or deepen loyalty, understanding the why behind influencer impact is your unfair advantage. Key themes: influencer tiers, trust signals, behavioral triggers, content strategy, social proof, endorsements, campaign design, community-building. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    11 phút

  8. 18 THG 8

    Season 6 Rewind: Social Proof & the Psychology of Influence | Behavioral Economics in Marketing Podcast | Season 10 - In Review

    In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing. This time, we’re highlighting Leveraging Social Proof to Increase Conversion Rates — an episode that explores how seeing others’ actions can significantly impact trust, confidence, and buying behavior. We discuss types of social proof, why it works, and how smart marketers use it to guide customer decisions. Then we tee up an all-new companion episode: The Power of Influencers: Behavioral Economics Behind Influencer Marketing. We’ll explore how influencers — from macro to micro — serve as dynamic social proof, backed by behavioral science. You’ll learn how to choose the right influencer partners, why their messages stick, and how to amplify trust and engagement with authentic storytelling. Whether you're launching a campaign or growing your brand’s credibility, this two-episode pairing will help you better understand the psychology of trust and influence in modern marketing. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.

    3 phút
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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. 🎧 Explore more insights, episodes, and resources at https://behavioraleconomicsinmarketing.com

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