Selling the Dream By Ken Jordan

Ken Jordan & Joe Iredell
  • 5.0 (8)
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  • Updated Weekly

Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.

  1. 5d ago

    From Immigrant to $500K Team Leader | Will Holder’s Real Estate Success Story

    What does it really take to build a successful real estate business? In this episode of Selling the Dream, Will Holder shares his incredible journey from growing up in Trinidad to immigrating to the United States, living with eight family members in a one-bedroom apartment, and eventually building one of Pennsylvania’s fastest-growing real estate teams. Will opens up about the hustle, failures, burnout, leadership lessons, investing mistakes, and mindset shifts that transformed his career. If you’re a real estate agent, entrepreneur, investor, or business owner looking to scale your business while creating a meaningful life, this conversation is packed with practical wisdom. In this episode you’ll learn: • How Will built a 30-agent real estate team • The biggest mistakes new real estate investors make • Why Rich Dad Poor Dad changed his life • Building wealth through real estate • How leadership changed everything • Why burnout happens—even after making great money • The importance of mindset, coaching, and continuous learning • How to grow a real estate business without losing yourself • The power of investing in people instead of chasing commissions • Real estate team building strategies that actually work Whether you’re a new real estate agent, experienced Realtor, entrepreneur, or aspiring investor, this episode offers valuable lessons you can apply immediately. Like this video Comment your biggest takeaway Subscribe for more conversations with top entrepreneurs, business leaders, and real estate professionals. #RealEstate #RealEstateAgent #Entrepreneur #Leadership #BusinessGrowth #RealEstateInvesting #TeamBuilding #Mindset #Success #SellingTheDream Chapters (00:00:09) - Sales Podcast(00:00:35) - Interview With William Holder(00:01:23) - Real Estate Story: Growing Up in the Caribbean(00:06:01) - Trinidadian immigrant on life in America(00:09:06) - How to get a job at 16 years old(00:10:29) - How to Get Out of College With a Bachelor's(00:13:47) - How to Get Out of Debt When You're 25(00:19:21) - In the Elevator With Rich People(00:20:21) - How I Learned To Stop Investing in Real Estate(00:24:53) - How My Wife Helped Me Through My Mistake(00:29:08) - How to become a successful person in the world(00:29:55) - How a Real Estate Coach Built a Team(00:34:18) - Married Real Estate Coaches: Growing the Team(00:40:00) - Real Estate Brokerage: The Downline(00:44:41) - Mortgage Revenue Models: Can All Three Win?(00:47:08) - Favorite Podcasts(00:47:57) - What's your favorite book to listen to for real estate agents?(00:48:54) - 2 Truth and A Lie(00:49:49) - Tom Cruise on Jiu Jitsu and His Business(00:51:31) - Ken Lowe on Real Estate

    52 min

  2. Jun 17

    Why Great Leaders Must Learn to Give, Take, and Stay Engaged | Jay Doran

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome back Jay Doran for a deep conversation on leadership, culture, business ownership, responsibility, and the balance between giving and receiving. Jay shares powerful insight on why leaders must stay engaged, why receiving help is just as important as giving it, and how responsibility becomes the only real accountability when you are the one leading the business. The conversation also explores boundaries, feedback, discipline, entrepreneurship, crisis leadership, and what happens when business owners become disengaged from the very companies they built. If you are an entrepreneur, sales leader, business owner, or someone trying to build a stronger culture, this episode will challenge the way you think about leadership, freedom, accountability, and responsibility. Topics covered: Giving without expectation Learning how to receive help Leadership responsibility Business owner accountability Why disengaged leaders hurt culture The danger of passive business ownership How discipline creates freedom Why culture matters in business Entrepreneurship and personal growth How crisis reveals leadership Listen to more conversations on sales, entrepreneurship, leadership, and success on Selling the Dream. #SellingTheDream #JayDoran #CultureMatters #Leadership #Entrepreneurship #BusinessLeadership #SalesLeadership #BusinessOwner #LeadershipMindset #Accountability #CompanyCulture #Podcast Chapters (00:00:09) - Steve Jobs on Selling the Dream(00:00:46) - Happy 80 degree weather in Philly!(00:02:09) - Jay Duran On Selling The Dream Podcast(00:05:06) - Give and Take: Why is it so important to take in?(00:05:55) - 2 Truths and A Lie(00:07:03) - Give and Take, Part 2(00:11:10) - Joe: The Law of Receiving(00:17:12) - Ken Howey on Being More Conscious of His Giving and Taking(00:23:57) - How to Get Critical Feedback During a Time of Crisis(00:29:14) - In the Elevator With Kenny(00:31:06) - Engagement Has a Consequential(00:34:42) - How Did Your Business Engage During the COVID Crisis?(00:40:54) - Joe on Character and Accountability(00:47:07) - Leaders: The Pursuit of Happiness(00:56:12) - Free-wheeling and responsibility(00:58:00) - 3 Things That Joe Did Greatly

    1 hr

  3. Jun 16

    How Chris Somers Built One of Philadelphia’s Top Real Estate Teams

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Chris Somers, owner and CEO of The Somers Team at Keller Williams in Philadelphia and former President of the Greater Philadelphia Association of Realtors. Chris shares his journey from accounting, finance, and stockbroking into real estate, and how he built one of Philadelphia’s most respected real estate teams. He talks about growing a team organically, retaining agents long-term, leading through changing markets, and why client service still matters more than any technology or disruption in the industry. This conversation is packed with lessons for real estate agents, team leaders, entrepreneurs, salespeople, and anyone building a business around relationships, leadership, and consistency. Ken, Joe, and Chris also talk about market cycles, recruiting, retention, leadership energy, book clubs, personal development, and why showing up consistently can separate great businesses from average ones. If you are a real estate agent, entrepreneur, team leader, or salesperson looking to grow your business, build better systems, and lead with more impact, this episode is for you. Topics covered: Real estate leadership Building a real estate team Real estate agent retention Philadelphia real estate Entrepreneurship Sales leadership Client service Real estate market cycles Personal development Team culture Business growth Don’t forget to like, comment, and subscribe for more conversations on sales, entrepreneurship, leadership, success, failure, and the real stories behind building a business. Chapters (00:00:09) - Sales: Selling The Dream(00:00:57) - How Are You Doing Over There?(00:03:10) - Real Estate Agent Chris Summers on EWTN First Look(00:03:52) - Real Estate Agent Chris Jones on His Journey to the Business(00:07:43) - Chris Summers: Growing the Real Estate Team(00:13:05) - Growth of a Real Estate Team(00:20:47) - Tell me about your leadership structure with your team(00:22:06) - Ideas for Leading with Passion(00:26:42) - Jon Favreau on Leading the Way(00:28:49) - ReMax Wealth Management: How to Keep Your Agents(00:34:13) - Outwitting The Devil: Listen to or Read?(00:35:43) - Phillies Season Tickets vs. Sixers Tickets: Which One Is Better

    40 min

  4. Jun 12

    The Secret to Better Leadership: Choose Love Over Fear | Eric Guy

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Eric Guy, founder of Center for Victory and author of The Life of Victory: Mastering the Secret of Choosing Love Over Fear. Eric shares his powerful journey from working as a therapist with families to helping businesses, leaders, and teams build healthier relationships, stronger communication, and deeper trust. What started with helping families heal eventually became a mission to help organizations grow from the inside out. This conversation dives into leadership, fatherhood, family dynamics, emotional connection, personal growth, and the role fear plays in holding people back. Eric explains why we are hardwired to connect, how fear breaks that connection, and how choosing love over fear can transform the way we lead at home and in business. Ken, Joe, and Eric also talk about core family values, building a strong marriage, raising kids with purpose, doing hard things together, and why great leadership starts with caring about people. If you are an entrepreneur, salesperson, leader, parent, or someone trying to grow personally and professionally, this episode is packed with wisdom, honesty, and real-life perspective. Guest: Eric Guy Founder of Center for Victory Author of The Life of Victory Topics covered: Leadership Entrepreneurship Sales Fatherhood Family values Business coaching Emotional intelligence Choosing love over fear Personal growth Healthy communication Building stronger teams Listen now and learn how to build a life, family, and business rooted in connection, courage, and victory. Chapters (00:00:09) - Interviewing(00:00:46) - AJ On Jennifer Hudson's The Jennifer Hudson Show(00:03:44) - Eric Guy on "The Life of Victory"(00:04:39) - The Center for Victory(00:09:36) - In the Elevator With a Bear(00:10:18) - When Did Personal Help Go From Business to Personal?(00:11:36) - The Care of People With Alcoholics(00:13:26) - How To Get Out Of A Trauma Home(00:19:12) - Bipolar patient on current therapy(00:27:08) - How to Lead a Corporate Coaching Team(00:29:00) - How Having a Father Affects Your Role as a Leader(00:32:08) - Core Values of the Pittsburgh Family(00:36:36) - Joe on His Daughter's Content(00:39:35) - Wife Runs Through The Grand Canyon With Me(00:45:15) - Best Friends: Joe and Seth(00:45:58) - Between Being a Leader and a Dad(00:47:52) - Eric on Treating His Kids Like Parents(00:50:13) - Lie of the Day(00:51:53) - A Taste of the Grand Canyon

    54 min

  5. Jun 11

    Do Hard Things: How Adventure Builds Resilience, Leadership & Mental Toughness | Caleb Cobb

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Caleb Cobb, founder of Adventures Training and the mind behind Aurelius 520, a 12-week wellness program built for veterans and first responders. Caleb shares how his family started a nonprofit after seeing a gap in care for people dealing with chronic illness, trauma, anxiety, depression, and post-traumatic stress. What started as a mission to serve people who needed continued support has grown into a powerful program combining physical training, mental health services, transcranial magnetic stimulation, and outdoor adventure. This conversation goes deep into the value of doing hard things, the lessons learned from wrestling, climbing, guiding, coaching, and helping others build resilience. Caleb talks about climbing Kilimanjaro, guiding trips through the Grand Canyon Rim to Rim, coaching young athletes, and why discomfort can become one of the greatest tools for growth. If you are an entrepreneur, salesperson, leader, coach, parent, veteran, first responder, or someone trying to build grit and mental toughness, this episode is packed with lessons on discipline, consistency, confidence, and facing the obstacles in front of you. In this episode, we talk about: • Why doing hard things builds resilience • How adventure changes your mindset • Lessons from wrestling, coaching, and leadership • Why consistency beats talent • How discomfort builds confidence • The meaning behind Aurelius 520 • Supporting veterans and first responders • The power of progress toward a meaningful goal • Why quitting can become a heavy weight to carry • How outdoor challenges create personal growth Chapters (00:00:00) - Sales Talk(00:00:20) - Selling The Dream(00:04:37) - Non-Profit Raising Money for Veterans and First Responders(00:07:48) - Blind Guide from Pittsburgh on(00:12:39) - Why Do Entrepreneurs Push themselves?(00:12:57) - Jay and Eric on The Comfort Crisis(00:19:33) - Caleb on Never Quitting(00:21:42) - Two Truths and A Lie(00:23:17) - Joe and Caleb on Coaching Sports(00:29:28) - Philip Jones: Progress towards a Meaningful Goal(00:33:59) - Mentors Get the Kids to Play(00:37:44) - Enthusiasm and Consistency for Veterans and First Responders(00:41:53) - Joe Needs To Do The North Rim to the South Rim(00:45:00) - 2 Truth and A Lie(00:46:58) - My Best Friend's Dad Did Invent The Big Mac(00:49:36) - How To Catch A Serial Killer!

    52 min
  6. How to Speak, Sell & Lead With Your Authentic Voice | John Duffin

    Jun 10

    How to Speak, Sell & Lead With Your Authentic Voice | John Duffin

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with John Duffin, founder of Duffin Media, to talk about sales, entrepreneurship, communication, and the power of finding your authentic voice. John shares his journey from more than 25 years in broadcast advertising sales and executive sales leadership to launching his own company focused on voiceover, podcasting, communication coaching, and helping professionals speak, present, and lead with more confidence. This conversation goes deep into what it really takes to leave corporate America, start your own business, deal with the loneliness of entrepreneurship, build a trusted network, and communicate in a way that actually connects with people. John also breaks down one of the biggest mistakes salespeople make: memorizing scripts instead of understanding the story. Whether you are a real estate agent, entrepreneur, sales professional, leader, speaker, or business owner, this episode will help you rethink how you communicate, sell, and show up with authenticity. In this episode, we cover: How John Duffin built a career in broadcast ad sales Why your voice matters in business and leadership The transition from corporate sales to entrepreneurship How to handle the loneliness of starting a business Why salespeople need to stop sounding scripted The importance of authenticity in sales conversations How to communicate with confidence and trust Why knowing the story matters more than memorizing the script How to build your own “board of directors” for business and life The role of vulnerability, resilience, and preparation in leadership If you are building a business, growing in sales, leading a team, or trying to communicate with more confidence, this episode is for you. Subscribe for more conversations on sales, entrepreneurship, leadership, business growth, real estate, personal development, and what it really takes to build success. #SellingTheDream #JohnDuffin #KenJordan #JoeIredell #SalesPodcast #Entrepreneurship #Leadership #SalesTraining #CommunicationSkills #AuthenticVoice #BusinessPodcast #PodcastForEntrepreneurs Chapters (00:00:09) - Dan Lowe on His New Year's Resolution(00:04:17) - The Secret to Taking a Nap(00:05:47) - Big Surfing in California(00:06:47) - John Duffin(00:07:22) - John Grossman's Business(00:09:09) - How Much of Your Business Is Real Estate Centric?(00:10:15) - Transition from Corporate Sales to Entrepreneurship(00:11:58) - John Edwards(00:13:51) - When Did You Start a Business?(00:17:49) - On Starting a Business and Getting Out of It(00:21:21) - Listen to This Podcast for Entrepreneurs(00:22:14) - Startup Entrepreneur on The Lonely Factor(00:25:19) - Have You Become Lonely?(00:30:32) - The Biggest Mistakes Salespeople Make(00:36:42) - How to Write a Sales Pitch(00:42:35) - How to Build a Business with a Thick Skin(00:43:05) - The Transition From People Pleaser to Real Advocates(00:48:05) - Pushing Back on Perfect(00:50:15) - John McCain on His Budget Liability(00:50:34) - Jimmy Kimmel On His Favorite Color And(00:54:18) - Hanging Out With Joe & John

    56 min
  7. Navy SEAL Mindset for Business, Leadership & Survival | Jason Henderson

    Jun 9

    Navy SEAL Mindset for Business, Leadership & Survival | Jason Henderson

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Jason Henderson, a retired Navy SEAL Master Chief Special Operator, Brazilian Jiu-Jitsu black belt, judo black belt, entrepreneur, and founder of Four Pillars Collective. Jason shares lessons from 30+ years in the U.S. Navy, 16 combat deployments, and his transition into entrepreneurship, security consulting, nonprofit work, and training law enforcement, families, and business leaders. This conversation covers leadership under pressure, contingency planning, situational awareness, self-defense, parenting, business resilience, communication, and why complacency can become one of the biggest threats in life and business. Jason also breaks down how Navy SEAL principles apply to entrepreneurship, sales, family protection, negotiation, and building a team culture where honest feedback creates growth. If you are an entrepreneur, salesperson, leader, parent, business owner, or anyone who wants to become more prepared, more capable, and harder to break, this episode is for you. Featuring: Ken Jordan Joe Iredell Jason Henderson Topics covered: Navy SEAL leadership Entrepreneurship and sales Jiu-Jitsu and self-defense Situational awareness Family preparedness Red cell planning Communication and team culture Law enforcement training Contingency planning Mental toughness and discipline Watch the full episode and subscribe for more conversations on sales, leadership, entrepreneurship, and success. Chapters (00:00:09) - Selling The Dream(00:03:18) - AJ On A Big Announcement(00:04:51) - Meet Jason Henderson(00:05:49) - Jason Stokes on His Non-Profit(00:08:04) - Two Truths and a Lie(00:09:04) - Seals in the Navy: Tell Me How They Did It(00:10:37) - What was it that you learned in the SEALs that you've(00:12:32) - Law Enforcement's Jiu Jitsu Career(00:13:45) - Ideas that don't fit into a Box(00:19:03) - In the Military: Starting a Business(00:21:16) - Red Sale: The American People Are woefully unprepared for any kind(00:25:52) - Trump on the Need to Be Prepared for(00:29:35) - College Prepares: The Threats(00:32:55) - How Do You Train To Stay Fit?(00:34:22) - Combat Deployment: The First Deployment(00:36:00) - In the Elevator With Jimmy Kimmel(00:36:45) - What Do You Do To Prevent a Complacency?(00:42:55) - In the Elevator With My Co-workers(00:46:00) - Joe Biden on Fighting The Taliban

    48 min
  8. How Relationships Built a National Elevator Consulting Business | Joe McAnulty

    Jun 8

    How Relationships Built a National Elevator Consulting Business | Joe McAnulty

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Joe McAnulty, founder of Your Elevator Solutions, for a conversation about entrepreneurship, relationships, career growth, and building a business in a highly specialized industry. Joe shares how he started in the elevator industry right out of high school, working as an apprentice on major projects in Washington, DC, including government buildings, museums, and historic properties. From there, he built a career in elevator service, inspections, consulting, asset management, and professional services before launching his own company. This episode dives into what it really takes to build a business through trust. Joe explains how relationships, reputation, honesty, and execution became the foundation of his career. He also shares why strong networks matter, how past relationships can create future opportunities, and why selling people only what they actually need builds long-term credibility. Ken, Joe Iredell, and Joe McAnulty also talk about the hidden world of elevators, escalators, moving walks, high-rise systems, inspections, safety standards, and what most people never realize about the vertical transportation industry. The conversation also covers entrepreneurship, leaving a corporate role, handling uncertainty, building a niche business, learning through experience, and growing through referrals instead of traditional sales tactics. If you are a salesperson, entrepreneur, business owner, contractor, consultant, or leader trying to grow through relationships and trust, this episode is for you. Featuring Ken Jordan, Joe Iredell, and Joe McAnulty of Your Elevator Solutions. Topics covered in this episode include entrepreneurship, sales, relationship-based business, elevator consulting, elevator inspections, elevator safety, business growth, networking, referrals, leadership, niche industries, commercial real estate, and building a company through trust. #SellingTheDream #JoeMcAnulty #KenJordan #JoeIredell #Entrepreneurship #SalesPodcast #BusinessPodcast #ElevatorIndustry #ElevatorConsulting #RelationshipSelling #BusinessGrowth #Leadership #Networking #CommercialRealEstate #YourElevatorSolutions Chapters (00:00:09) - selling the dream(00:00:46) - Joe Iredell on Opening a Jiu Jitsu Academy(00:01:56) - Joe McNulty From Elevator Solutions(00:04:14) - Three Truths and a Lie(00:05:37) - How I Went From Elevator Technician to Elevator Services Business(00:10:42) - Former General Manager of a Construction Company Transition to Consulting(00:14:01) - How many people do you lead at your company?(00:19:18) - Elevator and Escalator Lessons(00:23:31) - Owning Your Own Company at 23(00:27:58) - The Woman Who Grabbed Rich White's Hand(00:30:44) - WSJD Live: Building a Powerful Network(00:35:44) - Elevators and Monorails: Are They In the Same(00:40:51) - The Elevator and Escalator Safety Foundation(00:44:16) - Starting Your Own Business in 2017(00:48:30) - Joe Biden on His Firefighter Resignations(00:50:47) - What's the biggest fire you ever fought? Glen Mills Boys School(00:52:30) - I Married A Fast Car Guy(00:57:02) - Joe Diffey on His Love Life

    59 min
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About

Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.

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