Selling the Dream By Ken Jordan

Ken Jordan & Joe Iredell
  • 5.0 (8)
  • CAREERS
  • UPDATED WEEKLY

Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.

  1. From Hospital Burnout to $14M/Year in Real Estate (No Safety Net)

    MAR 23

    From Hospital Burnout to $14M/Year in Real Estate (No Safety Net)

    What does it really take to walk away from a 26-year career… with no safety net? In this episode of Selling the Dream, we sit down with Kim Yot — a top-performing real estate agent who made a bold leap from healthcare into real estate… and never looked back. From working in high-pressure hospital environments to building a $70M+ real estate career, Kim shares the raw truth behind her journey — including burnout, failure, resilience, and the mindset it takes to rebuild from scratch. We also dive into: • The reality of leaving a stable job • Why most people fail when starting over • The power of authenticity in sales • How she bounced back from her worst year in business • Lessons from losing a restaurant business • Building success through relationships (not transactions) If you’re thinking about making a big life or career change… this episode is for you. Listen now and learn how to bet on yourself — and win. Chapters (00:00:09) - selling the dream(00:01:16) - Pittsburgh Connection(00:03:14) - Two Truths and a Lie(00:03:38) - In the Elevator With Lie and Truth(00:04:09) - Real Estate Millionaire: Starting Out in Healthcare(00:06:42) - How to Become a Real Estate Manager: An Introvert vs Ext(00:11:38) - Employees Transition from Healthcare to Real Estate(00:15:08) - When You Quit Your Job For Your Girlfriend(00:15:42) - Burnout in the Healthcare Industry(00:19:34) - Real Estate pioneer Bart Howley on the Journey(00:22:00) - What was the biggest lesson you learned as a first-time agent(00:23:51) - Marissa on Making the Transition to Real Estate(00:28:19) - on Daughter Alyssa's Business(00:30:46) - How to Bounce Back From a Horrible Year(00:33:46) - Ken on Being Candid on Social Media(00:37:24) - Kim Kardashian on Starting a Restaurant(00:40:37) - Jimmy Kimmel on The Hardest Time Of His Life(00:43:01) - NINJA Selling: The Installation(00:45:28) - NINJA CEO on His Next Step(00:46:23) - 19/19/(00:47:49) - 13 People Who Worked At A Young Age(00:49:47) - Vegetarians Talk About Beans

    52 min

  2. FEB 24

    No One’s Coming: Ownership, Discipline & Building Freedom with Noah Ostroff

    What does it really take to win in real estate when the market gets tough? In this episode of Selling the Dream, Ken Jordan sits down with Philadelphia real estate powerhouse Noah Ostroff, founder of Philly Living, Global Living, and Jersey Living, to break down the mindset and discipline required to thrive in any market. With over 4,000 transactions closed and more than 500 homes built, Noah shares the principles that helped him build a real estate empire — starting in 2008 during one of the worst housing markets in history. They dive deep into: Why bad markets expose weak business habits The difference between being busy and building a business Full ownership and the philosophy behind No One’s Coming Morning and evening routines that drive performance Why consistency beats intensity How to stop waiting for rates, the market, or “the right time” Wealth-building vs. scoreboard chasing Raising entrepreneurial kids and teaching business principles early If you’re a real estate agent, loan officer, entrepreneur, or leader feeling the pressure of today’s market — this episode will reset your perspective. Ken also discusses Noah’s book, No One’s Coming, which was selected as Princeton Mortgage’s Book of the Quarter. This conversation is about ownership, discipline, leverage, and freedom — not hype. If you’re ready to stop waiting and start building, this one’s for you. #RealEstate #Entrepreneurship #Mindset #SellingTheDream #NoOnesComing #RealEstateAgent #LoanOfficer #Leadership Chapters (00:00:09) - Selling the Dream(00:01:03) - Noah Ostroff on Real Estate Agents(00:02:15) - 2 Truths and A Lie(00:03:14) - Penn State alumnus turns real estate into a business(00:05:36) - Coming soon: Recognizing Opportunity in 2026(00:06:24) - Real Estate Market: 08 and Today(00:08:38) - How to Build a Successful Business on a Hard Market(00:14:23) - No One's Coming to Save You(00:18:20) - Morning Routine for Fitness Pros(00:21:16) - Morning Routine vs Evening Routine(00:25:22) - Take Action Now, Critique Later(00:28:39) - Why Consistent Workout Is So Hard for People(00:33:39) - Tony Robbins on Being Content With His Life(00:38:59) - How to Start a Business with Your Kids(00:44:16) - How to Win and Grow Rich(00:46:22) - Two Truths and a Lie(00:47:45) - I Was Never The Penn State Mascot(00:50:04) - selling the dream

    52 min

  3. JAN 25

    Authenticity Is the Advantage: Sales, Leadership & Why You Are the Niche (w/ Brad Weisman)

    What actually makes a great leader — and why do the best salespeople struggle when they try to lead? In this episode of Selling the Dream, Ken and Joe sit down with Brad Weisman, Associate Broker and Co-Owner of Keller Williams Platinum Realty, to talk about leadership, sales addiction, authenticity, and why you are the niche in today’s market. Brad shares his journey from musician to real estate professional, how one commission check changed everything, and what 30+ years in sales taught him about growth, curiosity, and leadership. The conversation dives deep into why action beats perfection, how fear of the unknown holds people back, and why emotional intelligence (EQ) is becoming the ultimate differentiator in an AI-driven world. This episode is part leadership masterclass, part therapy session, and part absolute chaos — including Super Bowl stories, podcasting advice, and one of the most memorable rounds of Two Truths and a Lie we’ve ever had. Topics Covered: Why sales is addictive (and why that matters) Transitioning from top producer to authentic leader Why “you are the niche” in modern sales & marketing Leadership vs management in sales organizations Podcasting, curiosity, and building real relationships AI, authenticity, and the future of human connection Consistency, curiosity, and authenticity as growth drivers Chapters (00:00:09) - Podcasting Is Like Watching Your Kids Play Video Games(00:02:10) - Dog vs. Rabbit(00:03:22) - Brad Weissman on Septic Systems(00:06:26) - Bradley On Real Estate(00:10:21) - Tom Petty on His Charity(00:11:46) - Sales is a Drug, Says One(00:15:33) - Fear of the Unknown(00:20:32) - In Leadership, You Can't Sit Still(00:21:30) - Tim Sloan on His Transition into Leadership(00:26:15) - Joe Rogan on Leading Himself(00:29:33) - Ed Mylett on His Mentor Guy(00:30:08) - KJ On Being a Good Leader(00:33:58) - Ken Jordan: A Good Leader Needs to Be Authentic(00:40:33) - In the Age of AI, Mistakes Are Okay(00:42:05) - Interviewing Frank Sell on His Podcast(00:42:44) - What Made You Get In to Podcasting?(00:45:40) - Podcasters: Consistency, Curiosity and Authenticity(00:50:03) - Brad Wiseman on Guest on My Show(00:53:14) - In the Elevator With Joe Biden(00:56:50) - James Taylor Was Married To An Actress(00:58:15) - Brad Gets Candid About His HONEST Picture

    1 hr

  4. JAN 15

    Marketing Gets You Seen. Branding Gets You Chosen. | Selling The Dream Presents: Ed and Ken's Mini Podcast

    Too many sales professionals confuse marketing, branding, and selling—and it’s quietly costing them business. In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce break down one of the most misunderstood concepts in real estate and mortgage sales: why branding isn’t about you—it’s about the people you serve. You’ll learn: The real difference between marketing vs. branding Why marketing creates moments but branding creates memories How storytelling builds emotional connection and trust Why your client or referral partner must be the hero, not you The hidden reason “relationships” alone don’t close deals How a clear value proposition beats loyalty every time If you’re a Realtor, loan officer, or sales professional trying to stand out in a crowded market, this episode will fundamentally change how you think about your brand—and how people experience you. Chapters (00:00:00) - Ed and Ken(00:00:55) - Sales Training: Confusing Marketing and Branding(00:03:10) - Ken Jordan: Real Estate Agents and Branding(00:08:08) - Marketing Creates a Moment: Branding(00:09:22) - What's In It For My Partners?(00:13:43) - Real Estate Quickfire: Relationships(00:18:41) - Operator Talk

    19 min

  5. JAN 9

    You’re Not Behind. You’re Just Not Committed | Selling The Dream Presents: Ed and Ken's Mini Podcast

    It’s January … and most people are already lying to themselves. In this Ed & Ken Mini Podcast episode, Ken Jordan and Ed Fordyce cut straight through New Year’s noise to talk about commitment, discipline, coaching, and what it actually takes to perform at a high level in real estate and business. This conversation covers: Why declarations without action are self-betrayal The difference between wanting something and being willing to do what it takes How much production “80% of your full potential” really looks like Why most agents are amateurs pretending to be professionals The power of coaching, blind spots, and ego removal Why money alone is a weak “why” How to honestly decide what level you’re willing to commit to This isn’t hype. It’s a reality check. If 2026 is going to be different for you, it starts with honesty — about what you want, and what you’re willing to do to get it. Chapters (00:00:00) - Eddie Kennedy On The New Year(00:00:42) - What 80% of Real Estate Agents Should Do To Make Money in(00:09:00) - How a Headshot Changed My Client's Listing(00:11:19) - What Percentage of Your Full Potential Do You Want?(00:15:06) - Real Estate Agents: If I Could Commit to Being 100% of(00:22:19) - Real Estate Pro-Tips for More Success(00:25:48) - The Greatest Challenges of Real Estate(00:31:19) - Sky Michaels Training

    35 min

  6. JAN 2

    Why True Health, Leadership, and Growth Mean Graduating People - Not Keeping Them Dependent

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Dr. Suzanne Vester, a naturopathic doctor and doula, for a powerful conversation about holistic health, leadership, and what it really means to help people grow. Dr. Vester shares her philosophy on naturopathy, Western medicine, mental health, and why the goal of any great practitioner — or leader — should be to graduate people, not keep them dependent. The conversation explores preventative health, the role of faith and gratitude, ancient medicine, frequency therapy, and how mindset, responsibility, and pressure shape our lives and businesses. This episode is packed with insights for entrepreneurs, leaders, parents, and anyone interested in personal growth, mental wellness, and building a healthier, more intentional life. Topics covered: Holistic health vs. symptom-based medicine Mental health, anxiety, and dependency on prescriptions Leadership lessons from healthcare and parenting Why pressure is a privilege Gratitude, responsibility, and mindset Eastern medicine, frequency therapy, and natural healing How great leaders help people outgrow them If you're interested in entrepreneurship, leadership, wellness, or personal development — this episode is for you. Chapters (00:00:09) - selling the dream(00:02:29) - Meet Dr. Suzanne Vester(00:04:18) - Two Truths and a Lie(00:05:12) - Televangelist on Holistic Health(00:09:04) - Mental health: Western medicine's role

    16 min

  7. 12/29/2025

    The Simple Math to $100K: Why Most Agents Overcomplicate Growth | Selling The Dream Presents: Ed and Ken's Mini Podcast

    Most real estate agents and loan officers don’t have an effort problem — they have a focus problem. In this Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce strip away the noise and get back to what actually produces predictable income in today’s market. They break down: The real math behind earning $100,000 (and $200,000) in real estate Why only 8–15 transactions can change your entire year How the 33-Touch system still works — and what’s changed Why your “have-met” database is more valuable than social media reach Simple call frameworks that remove commission breath and awkwardness How imperfect action beats perfect marketing every time If you’re chasing the next tactic, platform, or hack — this episode is your reset. This is about systems, relationships, and execution, not theory. Listen in and refocus your business on what actually moves the needle. Chapters (00:00:01) - Ed and Ken: Christmas Vacation(00:01:23) - Real numbers, not abstractions(00:01:49) - Getting to a 100,000 Sales Jobs(00:07:34) - How to Make Money on Phone Calls(00:13:14) - The 33 Touch System For Real Estate Agents(00:16:27) - Ken Jordan on Connecting With Agents(00:19:49) - Opening Up My Mind About Tampa Brie(00:20:11) - Real Estate Comparison: Sarasota vs Manatee County(00:23:30) - How to Make $100,000 a Year with a Morning Ritual(00:28:19) - 90 Days to Greatness

    31 min

  8. 12/19/2025

    Why Top Producers Don’t Hibernate: Prospecting, Integrity, and Imperfect Action | Selling The Dream Presents: Ed and Ken's Mini Podcast

    December and January are the most underrated months in sales, and most mortgage and real estate professionals miss it. In this episode of Ed & Ken, Ken Jordan and Ed Fordyce break down why so many salespeople “hibernate” during the holidays, and why that mindset quietly sabotages their next year. They dive into the psychology behind prospecting resistance, the shame many people feel about being in sales, and how integrity—not pressure—is the real differentiator. You’ll hear: Why imperfect action beats inaction every time The simple outreach script you can use today How to reframe prospecting as connection, not selling Why empathy + leadership = ethical persuasion The difference between being interested, committed, and obsessed How a single conversation can unlock massive opportunity This is a must-watch for loan officers, real estate agents, recruiters, and anyone in a relationship-driven business heading into a new year. Stop waiting for the market to change. Start connecting. Chapters (00:00:01) - Ed and Ken: Holiday SNOW!(00:01:47) - How to Plan for the Year ahead with Real Estate Agents(00:03:54) - Why Agents Don't Prospect For Business(00:09:49) - Real Estate Agent on Leading(00:16:40) - Prospects vs Real Estate Agents(00:18:29) - 5 Rules for Connecting with Real Estate Agents(00:22:24) - Drexel Pizza: The Best Pizza in Delco(00:25:37) - Seeking a Real Estate Referral(00:26:22) - Happy End to the Week

    27 min
See All (74)

5
out of 5
8 Ratings

About

Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.

Information