Selling Trust

Nathan Mark
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Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals. Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals. Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure. If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.

  1. 6d ago

    Tradition Triumphs | Hosting the Ultimate Client Connection

    Let me know if any of these resonate with you or if you'd like more options! The Power of Tradition: How Client Events Build Trust and Drive Sales Nathan Mark discusses the power of tradition in sales relationships, comparing cultural traditions to recurring customer events that create anticipation, legacy, and connection. He describes his company’s annual catered barbecue that invites customers and vendors for education, raffles, and networking, and explains how it helps salespeople and senior leaders build relationships. He then shares how his boss is building a baseball-game tradition by hosting customers in a suite with a short pre-game educational presentation, leading to deeper personal connections. After taking three customers he hadn’t spent much time with, he received nearly $500,000 in quote requests the following week, attributing the momentum to time spent together rather than transactional selling. He emphasizes making time for relationship-building, showing up prepared, and being professionally authentic.

    17 min

  2. May 26

    Beyond Transactions | Building Unbreakable Client Bonds

    Why Getting Out to See Customers Builds Trust (and Saves Deals When Mistakes Happen) In this episode of the Selling Trust podcast, the host explains why spending in-person time with customers through events and trips deepens relationships and directly impacts business outcomes. He recounts taking two long-time clients on a three-day trip to tour Carrier’s factories, which led to more authentic conversations, stronger personal connection, and even interest in a company program. Shortly after, a job went wrong when critical equipment was missed, causing a major issue in front of the building owner; because of the strong relationship, the client partnered with him on a fast fix and cost-sharing instead of blaming and back-charging. The host contrasts this with non-relationship-based selling and argues that trust, active listening, and real connection make work more enjoyable and can save and make millions over time.

    13 min

  3. May 21

    Breaking and Entering | Strengthening Client Relationships in Unexpected Ways

    Pick Your Hard: Why Customer Trips Build Profitable Relationships (and One Idaho Mistake) Nathan argues that objections to customer events as “too much work” miss the point: all business is hard work, but you can choose between busywork and relationship-building that moves the needle. He tells a story from a four-day fly-fishing client trip in Idaho where he and a customer mistakenly entered a neighbor’s cabin to use the bathroom, were confronted by the homeowner and her dog, and later triggered fallout when the neighbor confronted the CEO, Don. Nathan admits he failed to promptly report and apologize internally, risking damage to key internal relationships, while the shared incident strengthened his bond with the customer, leading to long-term trust, saved money during problems, and over a million dollars in projects. He closes by urging viewers to choose the hard work that creates experiences, stories, and stronger connections. 🎯 In This Episode, You’ll Learn: Relationships with customers are often built through shared experiences, not just business meetings.Hard work that creates memories and connections can be more valuable than repetitive office work.Customer trips and events can lead to long-term trust, loyalty, and major business opportunities.Owning mistakes and communicating honestly with leadership is critical for protecting professional relationships.Strong personal rapport with clients can save money, solve problems faster, and create future career growth.

    21 min

  4. May 19

    Beyond Selling | Building Value with the “And” Factor

    Be a Creator, Not a Consumer: The “And Factor” That Makes You Unforgettable in Sales The script argues that in sales you can be either a consumer who waits for direction or a creator who adds value, creates opportunities, deepens client relationships, and ultimately wins. Using MrBeast as an example of a “hyper-creator,” it introduces the “and factor”—adding an extra memorable element (like dinner and a show, event and education) that helps you stand out and stay top-of-mind, sometimes by making your own skills the “and.” It stresses that this mindset should apply across all work, and that authenticity—knowing who you are and what you enjoy—helps you find your “and,” referencing the Mark Method’s authenticity principle. The speaker emphasizes “done is better than perfect,” encouraging viewers to take action, create customer events or presentations, accept mistakes as part of progress, and keep iterating. 🎯 In This Episode, You’ll Learn: Be a creator, not just a consumer — create value instead of waiting for opportunities.Add an “and factor” to stand out and become memorable in sales and business.Use your natural talents and passions to build stronger relationships with clients.Done is better than perfect — taking action matters more than waiting for perfection.Failure is part of success, and consistent action is what helps you improve over time.

    11 min

  5. May 19

    Thrill-Seeking with Clients | The MARK Method's Secret Weapon

    How a $3,000 Client Event in Vegas Turned Into $3–$4M in Sales (The Mark Method) In 2019, the speaker took three clients to Las Vegas for an expo but surprised them with an adrenaline-filled experience an hour south of the Strip at a desert compound where they shot automatic, high-caliber guns and then rode in a military helicopter twice each, including a tactical canyon flight and shooting targets from the side as a machine-gun gunner with a veteran pilot. That night they also went to the Mayfair Supper Club, where two additional clients joined and ditched a competitor’s rep to dine with the speaker. He explains that spending $3,000 on the helicopter experience helped create word-of-mouth that he estimates has generated $3–$4 million in sales, illustrating his “Mark Method” philosophy that intentional client events build connection, relationships, and revenue, regardless of budget, and promotes his Event Revenue Cookbook and training.

    13 min

  6. May 8

    The Revenue Reimagined | Building Business Through Trust and Relationships

    Selling Trust

    10 min

  7. May 7

    The Salesman’s Journey | Building Trust Beyond Transactions

    Two sales leaders discuss how early-career time and hustle help build customer relationships that later provide grace as family responsibilities reduce availability, and why teams need a mix of younger employees with time and veterans with wisdom. They share the value of mentorship, highlighting an experienced teammate who can manage long-standing accounts efficiently while helping internally, contrasted with “old timers” who resist change and get left behind. They argue relationship-building—internally and externally—must be a cultural pillar because knowledge without collaboration is worthless, and trust is built through delivering on promises and shared experiences. They explore why sales is the “human glue” between parties, compare it to a doctor’s patient-facing role, and conclude AI may handle transactional tasks and planning but can’t replicate human empathy, presence, and real-world connection at events.

    47 min

  8. May 1

    From Snowstorms to Smiles | Lessons in Outstanding Customer Care

    Selling Trust

    10 min
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About

Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals. Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals. Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure. If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.

Information

  • Creator
    Nathan Mark
  • Years Active
    2K
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2025 The Mark Method
  • Show Website
    Selling Trust