Creative Business

Brad Eather | Tomorrow Communications
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Creative Business podcast explores the intersection of creativity and commerce. Uncovering how creative thinking shapes the way we sell, lead, and build businesses. Host Brad Eather sits down with creatives, innovators, and expert practitioners to unpack the mindsets and methods that help leaders see the bigger picture, solve problems, and bring more imagination into their work. It’s about rethinking what it means to be creative, inspire leadership, and spark ideas that lead to business growth. Creative Business is brought to you by Tomorrow Communications -www.tomorrowcommunications.com

  1. APR 5

    High-Performance Leadership: Transforming Business Culture with Elite Sporting Tactics | Neil Tunnah

    From the Field to the Boardroom: Unpacking High Performance with Neil Tunnah In this episode of the Creative Business Podcast, host Brad Eather explores the intersection of professional sports and commercial success.  Guest Neil Tunnah, a high-performance coach with 25 years of experience, challenges the "locker room speech" myth and provides a data-driven framework for leadership . The Biggest Misconception in High-Performance Teams Many business leaders believe high performance is triggered by motivational speeches.  Tunnah argues that in the professional game, motivation is individualized; some athletes are self-driven, while others need a bespoke system to find their "game-ready" state     The Individual Focus: Leadership is about asking what a specific person needs at a specific moment    Trust vs. Pressure: High performance isn't about shouting; it's about trusting that the team wants to win and helping them make decisions under extreme pressure . Why Clarity is the Foundation of Confidence Citing former Wallabies coach Dave Rennie, Neil emphasizes that "Clarity Creates Confidence" .   Communication Styles: Leaders must be skilled enough to ensure a message is clear to the receiver, not just the sender .   Strength-Based Modeling: Success comes from an identity of what you are "brilliant" at, rather than a fixated focus on weaknesses . Managing the "A-Player" and the Performance Divide A common business challenge is the "A-Player" who hits targets but disrupts culture . Neil suggests:  Feedback Cadence: Don’t wait 90 days to address a behaviour that happened on day three.  Courageous Coaching: Leaders must be seen dealing with selfish behaviours, or the rest of the team will experience a performance dip . Psychological Safety as a Performance Multiplier Tunnah addresses the stigma that psychological safety is "soft"   The Neuroscience of Fear: Operating in a state of fear can drop a person's capacity to learn to less than 10% . Contribution Culture: High performance requires an environment where it is safe for every team member to contribute and express opinions . Key Takeaways for Business Leaders People are the Only Lever: While markets and products are external, you have total influence over recruiting, training, and developing your people . Operationalize Strategy: Strategy often fails because it stays in the "top drawer."  It must be implemented through consistent habits and behaviour change.   The Scoreboard Test: For every creative or innovative idea, ask: "Does it change the scoreboard?" . Learn how Tomorrow Communications helps technical teams translate their technical expertise into revenue by proactively shaping their market here Find Brad on LinkedIn - here

    50 min

  2. MAR 1

    The Trust Gap: Securing Data Sovereignty in the Age of AI Slop

    The Trust Gap: Securing Data Sovereignty in the Age of AI Slop Podcast Episode 18: Featuring Josh Horneman, Co-Founder of HOWLL We are currently living through what many call the AI revolution, but for the average business leader, it feels less like a revolution and more like a high-stakes gamble. While the promise of AI is efficiency, the reality for most enterprises is a trust gap as wide as the ocean. Currently, roughly 70% of the workforce looks at these tools with genuine hesitation or outright fear. In this episode, Josh Horneman explains how to bridge this gap by moving from "user dependency" to Data Sovereignty. Why "AI Slop" is the New Enterprise Risk Slop" is a term for the low-quality or "hallucinated" outputs generated by probability engines .  Because AI models don't actually know "truth" there is a significant risk attached for businesses.  Accuracy over Probability: In a business environment, "slop" isn't just a weird image; it can be inaccurate numbers that impact your financial reporting. The Insurance Factor: Organizations must ask what they are actually insured against if they let an unmonitored technology solution take over. The "User" Conundrum: Josh notes that the only two ways we use the word "user" in society is for digital technology and drug abuse, suggesting we need to move toward being "experts" rather than just "users".  The Final Frontier: Local Hardware and Data Sovereignty To protect Intellectual Property (IP), businesses are shifting toward Data Sovereignty—retaining total control over where data is stored and processed.  Air-Gapped Privacy: By using open-source models, businesses can run AI on their own laptops or private GPUs without needing to touch the internet. Mobile Sovereignty: Small, capable models can now run on an iPhone in airplane mode, keeping human knowledge in your pocket while disconnected from the cloud. Physical Bottlenecks: Growth is currently limited by access to power and GPU cooling systems, which can cause hardware to fail if not managed correctly.  The "Human in the Loop" Framework for ROI The goal of AI implementation should not be replacement, but the amplification of individual intelligence. Unlocking Experts: By automating "paper-shuffling" tasks—like travel reconciliations—experts are freed to focus on high-level value.  Productivity Uplifts: Immediate gains come from auditing mundane tasks.  Josh demonstrates how a two-week strategy workshop can be condensed into a three-hour interactive process. Training the Future: The next generation must jump into this technology to compete, using it as a "tutor" to learn complex skills like coding or music faster than ever before.  Connect with Our Guest Josh Horneman HOWLL AI

    41 min

  3. FEB 9

    The Founder Bottleneck: How to Build a Scalable Revenue Architecture

    In this episode of the Business Creative Podcast, host Brad Eather and guest Ken Thomas strip away the buzzwords to redefine what a Go-To-Market strategy actually is. Rather than focusing on tech stacks, automation, or "rev ops," Ken argues that GTM is fundamentally about building a "revenue architecture" that allows a business to generate income by choice rather than through constant founder obligation What to Expect: First Principles of GTM: Why you must understand your position in the market before you touch a CRM. The Tools Trap: Understanding why a new software tool won't solve a problem if you don't know what you stand for om the first place. Documenting the "Secret Sauce": why the innate sales knowledge trapped in a founder's head is so important. The Intelligence-First Approach: Shifting from "more activity equals more sales". Triage vs. Discovery: A breakdown of the two-parts to discovery process Why You Get Ghosted: The direct link between poor qualification and being ignored The Creativity of Strategy: Why building a sales system is a creative act in and of itself. Listen Now 🎧 Learn more about TenClub

    42 min

  4. 11/10/2025

    Rethinking Networking: The Art of Authentic Connection

    The Truth About Connection in a Disconnected World We live in a paradox — constantly connected, yet deeply disconnected. In this episode of Selling’s Creative, I sit down with John Watson, a “recovering accountant turned connection coach,” who’s made it his mission to teach people how to build real relationships in a world of transactional networking. We talk about what authentic networking really looks like, not the business-card-slinging kind, but the quiet, intentional kind that helps you grow your confidence, your opportunities, and your impact. John shares why introverts often make the best networkers, the mindset shift from scarcity to abundance, and how reflection turns every conversation into a learning opportunity. If you’ve ever felt awkward at networking events or unsure how to connect without “selling,” this episode will reframe everything you thought you knew about relationships in business. 🎧 Listen to the full episode and discover how one genuine conversation can change your trajectory.

    38 min
  5. The Truth About Innovation: Why Emotional Intelligence and Adaptability Define Real Innovation

    10/20/2025

    The Truth About Innovation: Why Emotional Intelligence and Adaptability Define Real Innovation

    What if your company’s “innovation” is really just innovation theatre - all performance, no progress? In this episode of Selling’s Creative, I sit down with Christopher Sellers - a creative director, designer, and leadership consultant - to explore the uncomfortable truth about creativity in business. We unpack why so many organizations mistake brainstorming for breakthrough, how emotional intelligence and adaptability define real innovation, and what it actually takes to build a culture where creativity can thrive. From the illusion of corporate innovation to the role of AI in reshaping creative work, this episode challenges the notion that creativity and structure are opposites — and offers practical steps to bring genuine creativity back into your business. 🎧Listen now to discover how to move from “creative theatre” to real creative impact   Christopher Sellers:   Website: www.cssellers.com  Book: Why Smart People Aren't Creative

    48 min
  6. Value is a Mystery: What Does Value Really Mean to Your Customer?

    09/29/2025

    Value is a Mystery: What Does Value Really Mean to Your Customer?

    What does value really mean in sales? Is it price, quality, or something deeper? In this episode of the Selling’s Creative Podcast, Brad Eather  sits down with Michael Wilkinson, international sales expert and co-author of The Value Challenge, to uncover why “value is a mystery”—and why solving it is every salesperson’s true role. Michael shares the Seven Challenges of Value, breaks down the value triad (revenue gain, cost reduction, emotional connection), and explores the five stages of the value sales process. Together, they reveal how trust, curiosity, and emotional connection can turn sales from a transaction into a collaborative journey. As Michael says: “Until we understand what our customers see as valuable, we can only guess. Our job as salespeople is to solve the value mystery.” 🎧 Tune in to discover how to define, communicate, and deliver value without discounting—and why the future of sales depends on curiosity and creativity. Connect with Michael Wilkinson.  www.axiavalue.com

    46 min

  7. 09/08/2025

    People Centred Problem Solving: Creativities Role in Complex Problem Solving

    What happens when we bring a people centred problem solving lens to the solving problems equation? In this episode of the Selling is Creative podcast, host Brad Eather sits down with Zoe Teh, an organisational psychologist and collaboration designer, to explore why people-centred problem-solving is the future of business. From navigating complex challenges to building communities that drive meaningful change, Zoe shares how listening deeply, planning with purpose, and creating safe spaces for collaboration can unlock creativity in teams. As she puts it: "When we design for people first, the solutions take care of themselves." Discover how the creative process can transform the way we connect, collaborate, and solve problems—whether you’re leading a team, building a business, or simply looking for smarter ways to work together. 📍 Where to find Zoe: LinkedIn: zoedeniseteh    Instagram: zoedeniseteh      Chapters 00:00 Introduction to People-Centered Problem Solving01:34 Zoe Teh's Background and Challenges Faced03:55 Starting Points for Solving Complex Problems09:20 The Importance of Community and Collaboration10:37 The Creative Process in Problem Solving19:38 Planning and Scoping for Effective Solutions24:29 Listening vs. Telling in Problem Solving31:25 Defining Creativity and Its Importance

    36 min
  8. Understanding Gen Z: The Catalyst for Change

    08/18/2025

    Understanding Gen Z: The Catalyst for Change

    What if Gen Z isn’t the problem but the feedback loop? In this episode of The Selling’s Creative Podcast, Brad Eather sits down with generational intelligence expert and founder of The Praxis Collective, Katie Iles, to unpack the real story behind Gen Z in the workplace. From hyper-connectivity and algorithmic influence to shifting expectations of leadership, Katie challenges the stereotypes and shows us how Gen Z is actually revealing the flaws in our current systems not creating them. 🔎 Topics we explore: Why Gen Z communicates differently and what to do about it. How broken workplace playbooks are clashing with modern values. The concept of scaffolding as a new leadership model. What happens when we value people for who they are, not just what they produce? As Katie puts it: "Gen Z isn’t the end of work as we know it—they’re the beginning of work that actually works for everyone." This conversation isn’t just about a generation, it’s about humanity, creativity, and the urgent need to rehumanize the modern workplace. Whether you’re a CEO, team leader, or just someone navigating change, this episode will shift your perspective.   🔗 Connect with Katie or find her at www.thepraxiscollective.com ✨ Hosted by Brad Eather | Brought to you by Tomorrow Communications

    1 hr
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About

Creative Business podcast explores the intersection of creativity and commerce. Uncovering how creative thinking shapes the way we sell, lead, and build businesses. Host Brad Eather sits down with creatives, innovators, and expert practitioners to unpack the mindsets and methods that help leaders see the bigger picture, solve problems, and bring more imagination into their work. It’s about rethinking what it means to be creative, inspire leadership, and spark ideas that lead to business growth. Creative Business is brought to you by Tomorrow Communications -www.tomorrowcommunications.com

Information

  • Creator
    Brad Eather | Tomorrow Communications
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2026 Brad Eather
  • Show Website
    Creative Business