Send Better Emails

The Inbox Club
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Probably the definitive podcast for e-commerce email marketing.We're Jamie and James and we run an email marketing agency called The Inbox Club. And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.For everything newsletters and CRM, listen in.-------www.theinbox.clubhttps://www.linkedin.com/in/jamie-woodbridge-3343571aa/party@theinbox.club

  1. 2D AGO

    Mailchimp Is Not Just a Newsletter Tool Anymore | EP45

    This week on Send Better Emails Jamie and James are joined by Emilia Whitaker from Mailchimp, the largest email marketing platform in the world by number of users. They dive into how Mailchimp has evolved from a newsletter tool into a serious e-commerce marketing platform. Emilia shares insight into new ecommerce features, predictive analytics, richer Shopify integrations and the move into SMS and WhatsApp. They also discuss the biggest mistakes ecommerce brands still make including poor segmentation, underused automations and weak data capture strategies. If you use Mailchimp or are considering it for your e-commerce brand, this episode will challenge a few assumptions. #ecommerce #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    34 min

  2. FEB 26

    Are You Over Designing Your Emails | EP44

    Send Better Emails returns with another short sharp episode. This time Jamie and James explore why plain text emails are outperforming beautifully designed campaigns across multiple ecommerce brands. They share a real case study where a simple founder note became the second best performing campaign of the month generating twice the average clicks and revenue. Inside this episode you will learn: • Why plain text builds trust and authenticity • How breaking the visual rhythm increases engagement • Where plain text works best in the customer journey • Why accessibility and deliverability play a role • How to test this approach in your own campaigns If you design highly visual emails this episode might change how you think about format. #ecommerce #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    14 min

  3. FEB 19

    Why Boring Subject Lines Are Beating Clever Ones | EP43

    Send Better Emails is back with a shorter, sharper format. Less filler, more action. In this episod,e Jamie and James unpack a trend they have been seeing across multiple clients at The Inbox Club. Simple technical subject lines are outperforming clever emoji-filled ones. They break down real A/B test results, including a Shopify update newsletter and a limited edition product launch, where literal subject lines drove more revenue. You will learn why clarity builds trust, how subject lines frame click intent and why open rate alone is not the metric to judge. If you write email subject lines for ecommerce or B2B brands this is an easy test you can run this week. #ecommerce #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    14 min

  4. FEB 12

    The CRO Secrets That Increased Conversion by 50% | EP42

    This week on Send Better Emails, Jamie and James are joined by Adam Pearce, founder of Blend, a leading CRO agency helping ecommerce brands increase conversion rates and average order value. Adam shares the three simple changes that have driven some of the biggest uplifts for his clients including exposed mobile search, surfacing trust signals directly under the buy button and using stronger visual product imagery to increase engagement. He also explains why brands make the mistake of starting and stopping marketing channels instead of building long term foundations and why conversion rate optimisation is less about design and more about understanding your customer. If you run a Shopify store and feel stuck at a two percent conversion rate, this episode is packed with practical insights you can apply immediately. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    37 min

  5. 11/11/2025

    How Amazon Sellers Can Build Real Customer Relationships | EP41

    This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use email marketing to support Amazon growth. Jake also shares his most expensive mistake in marketing and a few strong opinions about Bohemian Rhapsody and Dubai. 🎧 A must listen for anyone running or supporting an e-commerce brand that sells on Amazon. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    43 min

  6. 10/30/2025

    What makes good Shopify stores great? | EP40

    This week on Send Better Emails, Jamie and James sit down with Nathan Lomax, co-founder of Quickfire Digital, a leading Shopify agency. Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ecommerce are bringing the community together, and what he has learned helping brands grow online. He also talks about launching Snoop Boutique with his fiancée and what it taught him about running a brand from the other side. You will hear Nathan’s take on what makes great Shopify stores, how to manage time across multiple projects, and why conversational commerce will define the next wave of ecommerce growth. 🎧 Perfect for ecommerce founders and marketers who want to understand how to scale a Shopify store the right way. Quickfire Digital: https://www.quickfiredigital.com/ Snoop Boutique: https://snoop-boutique.co.uk/ #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    1h 4m

  7. 10/24/2025

    From Side Hustle to Seven Figures with Dan McClen | EP39

    This week on Send Better Emails, Jamie and James are joined by Dan McClen, an accountant who became an entrepreneur and built and sold two successful e-commerce brands. Dan shares how he grew Solace Jewellery from a small side project into a seven-figure business before selling it and taking over Attacus Cycling, which he turned around from a loss to steady growth. He now runs Ecom Coach, helping store owners build profitable and sustainable ecommerce businesses. In this episode, Dan talks about why knowing your numbers matters more than chasing trends, how great customer service builds loyal customers, and why focusing on the basics is the real secret to growth. 🎧 A must-listen for ecommerce founders who want to scale profitably and send better emails. Ecom Coach: https://ecomcoach.io/ #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    1h 5m

  8. 10/16/2025

    How to smash Black Friday | EP38

    After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday. In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics. Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit send. 👉 Follow for more episodes on growing, segmenting, and sending better emails. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

    30 min
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About

Probably the definitive podcast for e-commerce email marketing.We're Jamie and James and we run an email marketing agency called The Inbox Club. And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need.For everything newsletters and CRM, listen in.-------www.theinbox.clubhttps://www.linkedin.com/in/jamie-woodbridge-3343571aa/party@theinbox.club

Information

  • Creator
    The Inbox Club
  • Years Active
    2025 - 2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2026 Send Better Emails
  • Show Website
    Send Better Emails