Send & Grow by SparkLoop SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.

Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:

how games and puzzles fit into the newsletter format
why publishers are starting to prioritise games and puzzles in their newsletters
(why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. 

Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media.
In today's episode, we discuss:

transitioning from managing a large media brand to being a solo creator
the value of consistency as a publisher
how the newsletter industry and "creator economy" are likely to develop in the future
You can find Brian on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. 

Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.

Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.
We discuss:

when should you run your first event? And why?
how to plan your first event
tips for improving your events and translating it into business results
You can find Sophia on Twitter, and Louis is at @louisnicholls_ .

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with author, podcaster and newsletter creator Arvid Kahl. 

Arvid is in the process of setting up a referral program for his newsletter, The Bootstrapped Founder. And asked me if I could help him with his reward strategy.
We decided to record the whole conversation — to give you an inside look at what to think about when coming up with the perfect rewards for your own referral program.
You can find Arvid on Twitter, or at TheBootstrappedFounder.com
And Louis is at @louisnicholls_ on Twitter.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:

how important is is a media deck, really?
how should you package your ad sales?
what results should you be reporting to sponsors, and how?
how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Pat Trousdale, founder and operator of The Daily Upside.
We jump straight into the good stuff, including:

how The Daily Upside grew to over 300k newsletter subscribers without any social media presence
what growth and revenue channels are working for The Daily Upside today
what newsletter metrics is Pat paying attention to
... and much, much more.
You can find Pat on Twitter at @pat_trousdale and Louis at @louisnicholls_