SEO Gurus

GHA Marketing
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The SEO Gurus Podcast is your weekly guide to mastering SEO (Search Engine Optimization). Each episode, we interview top experts and industry leaders who share their insights, strategies, and success stories. Whether you're new to SEO or a seasoned pro, you'll find valuable tips and up-to-date trends to boost your website's rankings and drive organic traffic.

  1. Schema Markup Tips for SEO Pros to Boost Rankings and Improve Content Strategy

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    Schema Markup Tips for SEO Pros to Boost Rankings and Improve Content Strategy

    Welcome to SEO Gurus!  This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Martha van Berkel Martha van Berkel is the CEO of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage it to develop their content knowledge graph and drive search performance. Outside of Schema App, Martha is a mother of two and an avid rower.  Expect to learn: 1. The role of schema markup in enhancing AI-driven search experiences like ChatGPT and Bing's AI-powered results. 2. Why advanced schema markup can significantly increase click-through rates and improve user experience on websites. 3. The importance of collaboration between SEO, content, and IT teams to implement and maintain effective schema markup strategies. You can find  Martha Berkel's LinkedIn here: https://www.linkedin.com/in/martha-van-berkel/ Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  2. SEO Ranking Strategies to Build Long-Term Success and Avoid Common Mistakes

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    SEO Ranking Strategies to Build Long-Term Success and Avoid Common Mistakes

    Welcome to SEO Gurus!  This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Jason Hennessey Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.  As Founder and CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. Expect to learn: 1. How SEO has evolved over the last 20 years but stayed grounded in its core principles. 2. How AI is impacting traditional SEO tasks and AI's role in content creation and efficiency. 3. Why strategy is key to SEO success and how businesses can work backward from desired results. You can find Jason Hennessey's LinkedIn here: https://www.linkedin.com/in/jhennessey/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  3. SEO Strategy for Niche Brands to Drive Growth with High-Impact Content Updates

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    SEO Strategy for Niche Brands to Drive Growth with High-Impact Content Updates

    Welcome to SEO Gurus!  This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Ron Lieback. Ron Lieback is the founder of ContentMender, an SEO-driven content marketing agency based in Northeastern Pennsylvania, and the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time). He also travels worldwide to test and help develop motorcycles. For 2025, he is launching a productivity company, 365 to Vision, that focuses on living life intentionally by continuously strengthening the mind, body, and soul. Expect to learn: 1. Learn how to assess the competitive landscape, develop a keyword strategy, and design content that converts. 2. Understand both the benefits and limitations of AI-generated content and how to balance it with human insights. 3. Explore how Google’s focus on expertise, authority, and trust influences ranking algorithms. You can find Ron Lieback LinkedIn here: https://www.linkedin.com/in/ron-lieback-60520866/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  4. SEO Strategy for Product Teams to Drive Growth by Aligning SEO and Product

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    SEO Strategy for Product Teams to Drive Growth by Aligning SEO and Product

    Welcome to SEO Gurus!  This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Gus Pelogia. Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs. Expect to learn: 1. How to align SEO efforts with product teams for maximum business impact. 2. Best practices for integrating Agile principles into your SEO workflow. 3. How to run successful A/B tests in SEO to gauge the effectiveness of changes. You can find Gus Pelogia LinkedIn here:  https://www.linkedin.com/in/gpelogia/?originalSubdomain=ie Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  5. Visual Search SEO Strategies for Digital Marketers to Attract More Customers with Google Lens

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    Visual Search SEO Strategies for Digital Marketers to Attract More Customers with Google Lens

    Welcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Crystal Carter. Crystal is the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years of experience working with SEO and Marketing clients around the world like Disney, McDonald's, Tomy, and more. As an SEO, she identifies and implements tactics that help businesses optimize digital activity, and drive sales, engagement, and growth online. Expect to learn: How machine learning affects visual search and the importance of clear, identifiable images.The business benefits of visual search, including how optimizing images can help businesses stand out. The role of structured data (schema markup) in helping Google efficiently understand and display website content You can find Crystal Carter LinkedIn here: https://www.linkedin.com/in/crystalontheweb/ Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  6. Effective Link Building Strategies to Increase Authority & Visibility with Erika Rykun

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    Effective Link Building Strategies to Increase Authority & Visibility with Erika Rykun

    Welcome to SEO Gurus!  This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Erika Rykun. Erika Rykun is the Head of Link Strategy at LinkBuilder.io. She is a passionate advocate of quality link-building and networking. Erika thrives in collaborative environments, always focused on delivering value through innovative solutions. This episode is brought to you by GHA Marketing, and we hope you’ll enjoy our conversation with Erika.  Expect to learn: 1. How to build effective link-building strategies in the evolving 2024 SEO landscape. 2. Why guest posting, when done with unique, high-quality content, remains a vital link-building method. 3. The importance of personalizing outreach emails, and subject lines, and including research-backed proposals. You can find Erika Rykun LinkedIn here: https://www.linkedin.com/in/erika-rykun/ Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  7. Not Every Trend is For You & SEO Strategies for Brand Growth & Fast Traffic with Ashley Liddell

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    Not Every Trend is For You & SEO Strategies for Brand Growth & Fast Traffic with Ashley Liddell

    Welcome to SEO Gurus!  This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/) In today’s episode, we welcome Ashley Liddell. Ashley is a content marketer with a focus on the emerging search landscape, ensuring brands are capitalizing on search everywhere.  Whether TikTok or Google, Youtube or Snapchat, Ashley works to connect search marketing in a holistic manner to not only grow brand communities but also positively impact revenue. This episode is brought to you by GHA Marketing, and we hope you’ll enjoy our conversation with Ashley.  Expect to learn: 1. How to balance trendy and evergreen content for a well-rounded content strategy. 2. The financial impact of investing in trend content vs. evergreen content. 3. Understanding when it’s beneficial to create trend content and when to rely on evergreen content. You can find Ashley Liddell LinkedIn here: https://www.linkedin.com/in/ashley-liddell-seo/?originalSubdomain=uk  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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  8. SEO Best Practices for Digital Marketers to Improve Rankings with Google’s Latest Updates

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    SEO Best Practices for Digital Marketers to Improve Rankings with Google’s Latest Updates

    Welcome to the SEO Gurus Special Series! This is the Second special episode brought to you by GHA Marketing!  (ghapodcast.com) In this series of episodes, my co-host James Allen and myself cover the latest news in the SEO world! Expect to learn: 1. TikTok Search Ads Campaign launch in U.S. 2. Google adds support for sale pricing and price type property 3. YouTube unveils 9 new features at Made on YouTube 2024 4. Google Ads bug affecting GCLID conversion tracking 5. OpenAI claims the new o1 model can reason like a human 6. Upcoming SearchGPT from OpenAI 7. Why 20% to 80% of your search term data in Google Ads is hidden 8. Google’s AI Overviews slammed by news publishers You can find James Allen LinkedIn here:  https://www.linkedin.com/in/scriptedinsight/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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The SEO Gurus Podcast is your weekly guide to mastering SEO (Search Engine Optimization). Each episode, we interview top experts and industry leaders who share their insights, strategies, and success stories. Whether you're new to SEO or a seasoned pro, you'll find valuable tips and up-to-date trends to boost your website's rankings and drive organic traffic.

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    GHA Marketing
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    SEO Gurus