SEO Radio

Terry Van Horne
  • 3.7 (10)
  • MARKETING
SEO Radio

Welcome to SEO Dojo Radio! David Harry and Terry Van Horne host an hour of SEO and Social Media news of the day and week on the Regulators! On Search Geeks Speak David and Terry Host a show featuring Interviews, round tables and more!

  1. 01/15/2021

    Structured Data for Rich Snippets w/Mark and Martha van Berkel

    Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets. Checkout the video!

    1h 8m

  2. 11/21/2020

    How to Get & Manage Google Knowledge Panels

    Aaron Bradley joins Bill Slawski and Terry Van Horne for a discussion on knowledge panels and knowledge graphs that includes: What is a Knowledge Panel and Knowledge Graph How to claim a Knowledge Panel How to Manage Knowlwdge Panels and Information in Knowlwdge Graphs How to Assess Websites for Knowledge Graphs Terry Has put together a full reference at Knowledge Panels & Knowledge Graphs and the video with Aaron Bradley

    57 min

  3. 10/09/2020

    Featured Snippets with Lily Ray, Bill Slawski & Terry Van Horne

    Lily Ray joined Bill Slawski and Terry Van Horne for a discussion on featured Snippets: How to get featured snippets How to manage no click SERPs How to increase clicks and traffic from featured snippets Terry Has put together a full reference at Featured Snippets 101: The Basics & SEO Strategies to Maximize Traffic and the video

    1h 14m

  4. 07/10/2020

    The Entity Hour with Bill & Terry

    In many ways the SEO community for the most part has only embraced the “semantic web” in their search engine optimization implementation in the last 2 years. To date the tools used by SEOs for implementing schema, entity and concept/topic discovery have been one dimensional and too often writing poorly written code into your page. If there is a tool that emulates Google’s NLP and analysis of a keyword corpus I have not seen it! That changed a few weeks ago when I came across InLinks a new tool by Dixon Jones of Majestic SEO fame. Dixon shared some insights into inlinks.net new tool, the semantic web, Majestic SEO and in a one hour interview with Bill and Terry.

    1h 14m

  5. 12/15/2019

    SEO Tips for Using Google Quality Raters Guide Update and Local Search

    Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Google Quality Raters Guide Updated Quality Raters Guide Changes How Local Results are Reviewed Only 2% Of Users go Past Page 1 in SERPs No Click Searches Reach 50% New QRG Seeking More Details Google Adds Package Tracking to SERP Google and Genius Litigation The full video: Highlights from Audio Version Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Steve Gerencser is owner of Steam Driven Media and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:30 Google Quality Raters Guide Updated: The panel discuss the changes to the Google Raters Guidelines. References:  Search Engine Land and SEM Post 04:08 Quality Raters Guide Changes How Local Results are Reviewed: Terry noted that another change to the guidelines was that local results are to be reviewed by raters in that area. 07:02 Only 2% Of Users go Past Page 1 in SERPs : The panel discus the why's and hows of the new data indicating only a few people are going past page 1 in SERPs. 09:50 No Click Searches Reach 50%: Bill made the point that source is lacking in credibility so data should be viewed in this light.. 16:40 New QRG Seeking More Details: In the discussion the panel talked about the changes indicates Google is looking for more details in content with more diversity of domains, beliefs and topics. 18:10 Google Adds Package Tracking to SERP: Google extended this service to more firms and relaxed the criteria some to enable more services to take advantage of Google's service. 20:17 Google and Genius Litigation: The panel discuss the validity and possible outcomes from the litigation. iTunes and the Dojo Radio iPhone App!

    30 min

  6. 12/08/2019

    SEO tips on Google November Local Update, Improving Content Focus, Interstitials Can Block Indexing and Irrelevant Links can negatively Affect Content Focus & more!

    Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Looking Back on the Early Days of Search Google Confirms November Local Update Improving Content Focus Interstitials Can Block Indexing How Irrelevant Links can negatively Affect Content Focus The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 00:10 Looking Back on the Early Days of Search: Bill and Terry discuss Terry's early days in search and the SEO techniques of the day. 09:50 Google Confirms November Local Update: The panel discuss the announcement and what the addition of Neural Matching in the Local results. 21:30 How to Improve Content Focus: The panel discus how to improve content focus using headings and other techniques which can improve content focus. 25:20 Interstitials Can Block Indexing: The panel discussed not just the possible blocking of indexing but also the negative that many users don't like them. 29:02 How Irrelevant Links can negatively Affect Content Focus: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. iTunes and the Dojo Radio iPhone App!

    42 min

  7. 12/01/2019

    SEO Tips on Local & Mobile Search, No Click Searches and SERP Out Analysis

    Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Local Search Survey Google Maps Dominant Local Search Tool SERP Eye Tracking Survey No Click searches reaches 50% Benefits of SERP Out Analysis Are Meta Descriptions Important for SEO? BBB Bad Reports on SEO discussion The full video: Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. Steve Gerencser is owner of Steam Driven Media. 00:40 Local Search Survey: The panel discuss the findings of a Local search survey where age seemed to indicate that older users are more likely to use a desktop search then a Mobile search. 15:38 Google Maps Dominant Local Search Tool: The panel discussed the reasons for the Google Maps dominance. 28:15 SERP Eye Tracking Survey Analysis: Next the panel discussed an eye tracking survey which is indicating that people have radically changed how they use the SERPs. Also the panel discussed how the change in ad positions above the organic results may be a factor in the large loss of clicks on first results. 32:46 No Click Searches Reach 50%: A Panel discussed a post that stated no click SERPs have reached 50% and answer rich snippets have doubled in the last year. 37:05 Benefits of SERP Out Analysis: In the discussion of SERP eye tracking the panel discussed the benefits of SERP out analysis. 40:12 Are Meta Descriptions Important for SEO?: A facebook discussion was the premise for this discussion. 47:02 BBB discussion: Zara asked if BBB reports affect rankings. iTunes and the Dojo Radio iPhone App!

    53 min

  8. 11/24/2019

    SEO Tips on Reciprocal Link Building, Understanding BERT NLP & Disavow Tool.

    Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included: Misquoted And Misunderstood, Why The Search Community Don't Believe The WSJ About Google Search Local Algo Update Is Reciprocal Linking Good for SEO? Disavow Bing Has Been Doing The BERT Thing Since April The full video : Highlights from Audio Version Introductions: Zara Altair, Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital. Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros. 01:22 Misquoted And Misunderstood Why The Search Community Don't Believe The WSJ About Google Search: Panel reached a consensus that a lot of the recent story in the WSJ on Google search was full of misquotes and misinformation seemingly with an agenda. 10:10 Local Algo Update: The panel discusses the recent local update noting that Google has added diversity to the categories displayed in local paks. Terry noted that BERT is affecting 10% of US English Queries and that sites are being found for more keywords. 23:15 Is Reciprocal Linking Good for SEO?: The panel discusses the pros and cons of reciprocal linking for SEO. 34:05 Disavow Tool: The panel talk about using the disavow tool. 41:05 Bing Has Been Doing The BERT Thing Since April: The panel talk about BERT in general. iTunes and the Dojo Radio iPhone App!

    48 min
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3.7
out of 5
10 Ratings

About

Welcome to SEO Dojo Radio! David Harry and Terry Van Horne host an hour of SEO and Social Media news of the day and week on the Regulators! On Search Geeks Speak David and Terry Host a show featuring Interviews, round tables and more!

Information

  • Creator
    Terry Van Horne
  • Years Active
    2010 - 2021
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2020 SEO Radio
  • Show Website
    SEO Radio

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