SEO Weekly Updates

Raman Singh

Stay ahead in the fast-evolving world of Search Engine Optimization (SEO) with the SEO Weekly Podcast by Kwebby Digital! Whether you're an SEO professional, marketer, blogger, or business owner, this podcast delivers the latest Google algorithm updates, expert insights, and actionable SEO strategies to help you rank higher and drive organic traffic. 🔍 What You’ll Learn: ✅ Google algorithm updates & ranking factors explained ✅ Technical SEO, Core Web Vitals & website optimization ✅ Keyword research, on-page & off-page SEO strategies ✅ Link-building techniques that work in 2024 ✅ AI & automation in SEO (ChatGPT, Bard, and more) ✅ Local SEO, E-E-A-T, and voice search insights ✅ SEO case studies, experiments & expert interviews 💡 Why Listen? ✔️ Up-to-date insights on Google’s latest changes ✔️ Expert-led discussions with SEO professionals ✔️ Actionable strategies you can apply immediately ✔️ No fluff, just results-driven SEO advice 🎙️ New Episodes Every Week! Subscribe now to SEO Weekly Podcast by Kwebby Digital and stay informed with the most important SEO trends, updates, and growth strategies. 📌 Follow & Stay Connected: 🌐 Website: kwebby.com

Episodes

  1. SEO Weekly Episode 4: AI Search Bots, Crawling & PPC Strategies for the Future

    04/13/2025

    SEO Weekly Episode 4: AI Search Bots, Crawling & PPC Strategies for the Future

    In this week's episode, we dive deep into the latest SEO updates and digital marketing strategies, covering key topics such as optimizing for AI search bots, leveraging PPC for secondhand retail, the growing importance of structured data in the AI era, and Google's latest quality rater guidelines. We also explore the expansion of Google Discover to desktop and improvements in Google Search Console's merchant opportunities report. Join us as we unpack these updates and provide actionable insights to help you stay competitive in the ever-evolving digital landscape. 00:00 Introduction to SEO Weekly Episode 4 00:46 The Impact of AI on SEO 01:01 Optimizing for AI Search Bots 02:15 Technical SEO Fundamentals 03:37 Understanding Bot Traffic and Log File Analysis 05:03 Governance Strategy for AI Bots 06:12 Ensuring Discoverability and Efficient Crawling 08:33 The Growing Secondhand Retail Market 09:34 Challenges in PPC for Secondhand Retailers 14:27 Strategies for Successful PPC in Secondhand Retail 20:58 Enhancing Ad Performance with Sitelink Assets 22:25 Understanding Site Links in Google Ads 23:20 Setting Up Site Links in Google Ads 24:26 Evaluating the Effectiveness of Site Links 26:41 Google Discover Expands to Desktop 29:25 Optimizing Content for Google Discover 31:35 The Importance of Structured Data in SEO 35:57 Enhanced Merchant Opportunities Report 39:48 Google's New Quality Rater Guidelines for AI Content 46:16 Conclusion and Final Thoughts

    47 min
  2. SEO Weekly Episode 2: Google AI Overviews, Bing Tools, Google vs EU, and More!

    03/28/2025

    SEO Weekly Episode 2: Google AI Overviews, Bing Tools, Google vs EU, and More!

    In this episode of SEO Weekly on Kwebby.com, we dive into the latest updates and trends in the world of search engine optimization. We cover Google’s use of deep pages for AI overviews, the benefits of creating people pages, a new feature in Bing Webmaster Tools, and the EU's charges against Google for DMA violations. We discuss Google's stance on sending traffic to publishers, their new powerful AI model Gemini 2.5, and ongoing Google Business Profile suspensions. We highlight Google's expansion of AI in health searches, Martin Split's insights on indexed pages, and Google's commitment to improving website visibility. Additionally, we explore LinkedIn's top rising skills, Google Ad’s new Channel Control feature, organic brand building strategies, Reddit’s SEO potential, and a future perspective on SEO for 2025. 00:00 Introduction and Episode Overview 00:13 Google's AI Overviews and Deep Pages 02:17 Beyond Traditional Author Pages 05:19 Bing Webmaster Tools Update 05:46 EU Charges Against Google 08:21 Google's Traffic to Publishers 10:43 Google's New AI Model: Gemini 2.5 12:03 Google Business Profile Suspensions 13:37 AI in Health Information 13:53 AI-Powered Health Overviews 14:21 Introducing 'What People Suggest' Feature 14:44 Google's Push into Health Tech 15:04 Understanding SEO Indexing and Ranking 16:06 Google's Visibility Improvements 17:21 Google Workspace's New Canvas Feature 18:10 User Engagement's Impact on SEO 18:53 Detailed Analysis of Google's AI Mode 21:51 LinkedIn's Skills on the Rise 2025 Report 23:47 New Channel Control for Google Ads 24:36 Organic Brand Building Strategies 26:47 Using Reddit for SEO 29:13 Future of SEO in 2025

    29 min
  3. SEO Weekly Podcast - Episode 1 | Google March 2025 Update, AI Tends, Linkedin Report & More

    03/18/2025

    SEO Weekly Podcast - Episode 1 | Google March 2025 Update, AI Tends, Linkedin Report & More

    In this episode of the Kwebby.com Podcast, SEO Weekly dives into the impact of Google's March 2025 core update and its buzzing effect on the SEO community. Hosts discuss strategies like refreshing older content, content pruning, and the significance of topical authority. They explore the evolving SEO landscape, emphasizing the role of AI, the challenges of AI hallucinations, and content quality over mere algorithm manipulation. Key insights include adapting SEO skills to modern business needs, the persistent dominance of Google in search, and essential tactics for podcasters to optimize content. Tune in to understand the balance between traditional and AI-driven SEO strategies and stay ahead in the continually changing SEO world. 00:00 Introduction and Episode Overview 00:15 Google's March 2025 Core Update Status - https://status.search.google.com/incidents/zpmwuSwifjDjfrVdaZUx Announcement - https://www.linkedin.com/posts/googlesearchcentral_today-we-released-the-march-2025-core-update-activity-7305987570948075520-6Yty Reddit - https://www.reddit.com/r/SEO/comments/1jahwof/google_march_2025_core_update_rolling_out_now/ 00:50 Refreshing Older Content for SEO Reddit - https://www.reddit.com/r/SEO/comments/1ja3tyq/whats_the_most_underrated_seo_tactic_that_has/ 01:45 Content Pruning: Spring Cleaning Your Website 02:21 The Impact of AI on SEO RAG - https://research.google/pubs/sufficient-context-a-new-lens-on-retrieval-augmented-generation-systems-2/ 02:33 Understanding AI Hallucinations 03:13 SEO Best Practices in the Age of AI 03:44 Fake URLs and User-Friendly 404 Pages Source: https://bsky.app/profile/johnmu.com/post/3lklbsphky22j 04:46 Adapting SEO Skills for the Future 07:35 The Importance of Podcast Transcripts 10:09 Google's Dominance and AI Integration Sparktoro report - https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/ 10:55 Google's Approach to AI-Generated Content 12:15 Final Thoughts and Key Takeaways

    13 min

About

Stay ahead in the fast-evolving world of Search Engine Optimization (SEO) with the SEO Weekly Podcast by Kwebby Digital! Whether you're an SEO professional, marketer, blogger, or business owner, this podcast delivers the latest Google algorithm updates, expert insights, and actionable SEO strategies to help you rank higher and drive organic traffic. 🔍 What You’ll Learn: ✅ Google algorithm updates & ranking factors explained ✅ Technical SEO, Core Web Vitals & website optimization ✅ Keyword research, on-page & off-page SEO strategies ✅ Link-building techniques that work in 2024 ✅ AI & automation in SEO (ChatGPT, Bard, and more) ✅ Local SEO, E-E-A-T, and voice search insights ✅ SEO case studies, experiments & expert interviews 💡 Why Listen? ✔️ Up-to-date insights on Google’s latest changes ✔️ Expert-led discussions with SEO professionals ✔️ Actionable strategies you can apply immediately ✔️ No fluff, just results-driven SEO advice 🎙️ New Episodes Every Week! Subscribe now to SEO Weekly Podcast by Kwebby Digital and stay informed with the most important SEO trends, updates, and growth strategies. 📌 Follow & Stay Connected: 🌐 Website: kwebby.com