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Internet Marketing and Persuasion podcast

12/21/2022

How to gain back control of the call

A conversation spiraling out of control, a customer ranting endlessly, a call you need to close but can’t steer — every marketer and salesperson hits this wall. In this episode, host Harwin delivers a tight, practical guide to regaining control of the call without bulldozing the person on the other end. You’ll learn two concrete, battle‑tested techniques: asking the right question to pivot the entire interaction (like collecting shoe details to defuse gym anger), and the subtle art of using “hold” — not as a break, but as a reset button. Harwin explains why a brief silence or a well‑timed “Let me check on that, hold please” can dissipate anger, shift the conversation, and hand you back the reins faster than arguing ever could. He even shows you how to translate phone‑hold tactics into face‑to‑face encounters with a valid, human excuse that doesn’t disrespect the customer. It’s not manipulation; it’s leading the conversation toward the outcome both sides need — and knowing the difference between being a pushover and a professional. The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can use today. Hit subscribe and take control of your calls.

20 min
12/21/2022

How to say no to your customers without hurting their feelings

Saying “no” to a customer can feel like lighting a fuse—but with the right approach, you can refuse a request without burning the relationship. In this episode, host Harwin breaks down the delicate art of telling customers what they don’t want to hear, in a way that leaves them feeling respected and even grateful. You’ll learn several concrete techniques: how to shift the blame away from the customer’s character and onto policy or circumstance, when to buy time with a well-timed “let me check on that” instead of a flat rejection, and how to use softeners and careful tonality to deliver hard news without sounding bureaucratic or spineless. Harwin also draws a sharp line between the small requests you can finesse and the major demands that call for immediate honesty, and he explains why sacrificing 50 waiting customers to satisfy one angry person isn’t heroism—it’s bad business. Whether you’re in customer service, sales, or any front-line role, this episode gives you the scripts and mindset to set boundaries professionally, keep your sanity, and still earn loyalty. The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can actually use. Hit subscribe and learn to say no without the fallout.

23 min
12/21/2022

How to handle your sales manager

The sales manager is your toughest customer. In this episode, host Harwin flips the script on a topic nobody teaches: how to handle the person you report to when the numbers are down and the heat is on. Drawing from real call‑center and sales‑floor experience, you’ll learn why staying non‑reactive, listening like a pro, and reassuring your boss with quiet confidence works far better than getting defensive. Harwin breaks down how to separate professional pressure from personal attack, why you should never embarrass a team leader in public, and the simple trick of treating your manager like an internal customer—using the same persuasion skills you already have. If you’ve ever felt bullied, tested, or just exhausted by sales meetings, this episode gives you a clear, street‑smart playbook to protect your peace and still get results. The SeoWolf Podcast delivers no‑guru, honest persuasion and internet marketing insights you can actually use. Hit subscribe and learn to manage up without losing your cool.

26 min
12/21/2022

How to handle escalation calls

How to handle escalation calls

27 min
06/05/2022

Good enough is good enough

Is your perfectionism killing your marketing? In this episode, host Harwin argues that if you’re a surgeon or an engineer, perfectionism is a requirement — but in marketing, it’s a liability. You’ll learn why the numbers game of sales means even the world’s best pitchmen convert only half the room, why a 1‑2% response in direct mail is considered a home run, and how chasing the perfect logo, font, or sales script often lets your faster, messier competition snatch the market first. Harwin draws a sharp line between striving for excellence and being paralysed by perfection. “Good enough” isn’t a slacker’s excuse — it’s a strategic decision to launch, test, fail, and improve while your perfectionist counterparts are still editing. If you’ve ever felt overwhelmed, delayed a launch to get it just right, or taken marketing rejection personally, this episode will help you reframe failure as data and start moving forward again. The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can use today. Hit subscribe and give yourself permission to be good enough.

12 min
06/05/2022

Why your pitch should be like McDonald's

Your sales pitch shouldn't change just because you're nervous, starstruck, or think a prospect is "too big" to follow your normal process. In this episode, host Harwin explains why the most reliable pitches work exactly like a McDonald's kitchen: the same proven steps, executed the same way, every time, regardless of who's on the other side. When you start adjusting your process based on a prospect's status, looks, or perceived objections, you hand over control and often sabotage your own results. You'll hear a stark real‑life example of a recruiter who disqualified himself mid‑pitch for no reason at all, plus Harwin's own go‑to opening question for incoming calls that worked 99% of the time—and why those few angry exceptions didn't make him abandon a proven system. Learn how to separate useful calibration from harmful deviation, stop selling yourself short before you even open your mouth, and trust a process that wins 80–90% of the time. If you've ever been tempted to wing it for a "special" client, this episode will give you the confidence to stick to what works. The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can actually use. Hit subscribe and build a pitch machine that runs without your emotions.

15 min
06/04/2022

Selling to polarity responders

Some people just won’t take your advice — and the moment you tell them something is perfect for them, they’re out the door. In this episode, host Harwin introduces the concept of the polarity responder, a term borrowed from hypnosis and NLP that explains why a chunk of the population automatically does the opposite of what they’re told. Especially among older, more experienced customers who’ve seen it all, a direct “This is great for you” can trigger instant resistance instead of a sale. You’ll learn how to spot a polarity responder, why traditional benefit-listing fails with them, and the simple but powerful fix: takeaway selling. Harwin walks you through a concrete example — from a bike shop floor — showing how to lay out all the benefits and then say “actually, this might not be for you,” flipping their natural reverse instinct into genuine interest. It’s a face‑to‑face persuasion tool that can unstick stuck sales and turn friction into compliance. The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights you can use today. Hit subscribe and learn to sell with someone’s resistance, not against it.

10 min
06/04/2022

Are you a toxic marketer

Fear, guilt, and shame sell—but they also leave a toxic residue that destroys long‑term relationships. In this episode, host Harwin holds up a mirror and asks marketers the uncomfortable question: are you a toxic marketer? Using a real‑world gym membership scenario, he illustrates two paths of persuasion: moving a customer toward a better version of themselves, or pushing them away from a fear‑based nightmare. The second path can close a deal, but it poisons renewals, upsells, and any lasting trust. Harwin explains why the moment you start relying on shame and insecurity, you slip from salesman to con man—and why successful, healthy‑minded customers can instantly spot the tactic and tune you out. If your strategy revolves around making people feel bad enough to buy, you’re not just damaging your reputation; you’re capping your own long‑term success. This isn’t a fluffy “be nice” lecture; it’s a practical breakdown of why moving‑away motivation repels the best buyers and why choosing the positive, toward‑something approach builds a business that lasts. The SeoWolf Podcast delivers no‑guru, street‑smart persuasion and internet marketing insights. Hit subscribe and influence people the right way—without turning into the villain.

15 min

Internet Marketing and Persuasion podcast

Creator

Seowolf
Years Active

2K
Episodes

94
Rating

Clean
Copyright

© Seowolf
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Seowolf's podcast