Each episode, Sociallyin founder and CEO, Keith Kakadia, interviews leading experts in social media to gain insight into social trends, techniques, and upcoming shifts in the market. The listener gets a behind the scenes look at how some of the biggest brands in the world market their company.
Turning an Internship into a Career
Greg McCarthy took one of the first college-level social media classes offered back in 2013 and from there his career took flight. Listen to Greg discuss how he turned an internship into an opportunity that set his career on the path he is on today.
Reaching the Five Thousand: An In-Depth Glance at Social Media From a MegaChurch Perspective
Alana Sharp dives into the ins and outs of being the social media director at Church of the Highlands in the latest episode of the Seriously Social Podcast!
Even Non-Profits Need Profits: Utilizing Social Media Marketing for Donations
In this episode, Director Of Marketing and Communications at NTI, Mike Sanders, discusses the innovative ways NTI has developed an online presence. From influencer engagements with Portugal the Man and the cast of Breaking Bad, to more traditional medias like TV and radio, Mike has leveraged it all to get the word out about NTI.
They may develop video games, but when it comes to social media, Schell is not playing around
Dive into the video game marketing landscape with guest speaker Dwayne Waite Jr. of Schell Games on the latest episode of the Seriously Social Podcast. Find out what Dwayne’s day-to-day life in video game marketing looks like and how he approaches the landscape in an innovative way. You’ll get a glimpse of the strategies behind the release of new titles on social and how Dwayne takes it all in stride with a plan to reach customers all around the globe. Listen now!
Putting the Focus on Funds: Raising Money on Social with The American Cancer Society
After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis. In this episode, Laura also gives us a glimpse into how the American Cancer Society has structured their social media profiles and communities to effectively reach their audience around the globe.
Sip happens: How this Birmingham bar is pivoting their social media strategy to stay relevant in 2020
Biomedical Neuroscience PhD Candidate turned bar owner, Rylie Hightower, reveals her motivation behind opening a space where educational and professional development is encouraged! Hear about how Rylie tackled the complicated world of social media marketing to pack the house and turn Lumbar into a Birmingham staple.
0:15: Introduction of our guest: Rylie Hightower
0:50: Rylie's background in social media and how she got involved with Lumbar.
5:05: How Rylie has made the space effective as a collaborative environment, perfect for idea cultivation.
7:30: Why Rylie has chosen to stay closed inside during COVID-19.
8:25: How Rylie is utilizing social media marketing for Lumbar and how her strategy has shifted over the last couple years.
9:55: Sticking to the basics on social to avoid confusion during lockdown.
11:30: Rylie talks about paid advertising and the frequency of her posting.
14:10: Rylie's take on the best approach to social media management.
16:19: How Rylie handles photography for Lumbar.
18:45: Tiktok and Lumbar: How Rylie wants to embrace the TikTok platform as an outlet for creative energy through marketing.
19:45: Rylie's favorite social media platforms.
Where is the intro and outro music? Where is the creativity? Also the pod is boring and the host doesn’t do a good job of listening. Cool guests though. But how great can a pod be if it’s dependent on guests?? Very lackluster.