Seriously Social Podcast

Sociallyin
  • 3.0 (4)
  • MARKETING
  • UPDATED BIMONTHLY

Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!

  1. JAN 7

    Episode 108 | Social’s Nostalgia Pendulum

    Want your free social audit? Visit: https://www.sociallyin.com/ Welcome back to Seriously Social 🎙️ In this episode, we take a trip down memory lane to explore the full evolution of social media, from Six Degrees and MySpace to TikTok, Threads, and beyond. As trends resurface and platforms rise and fall, we break down what brands and marketers can learn from the past to better navigate what’s next. We cover: • How and why social platforms evolve (or disappear)• Lessons from MySpace, Vine, Tumblr, and other early platforms • The rise of short-form video, stories, and social commerce • Why being nimble and willing to pivot matters more than ever • When brands should test new platforms — and when to step back • How authenticity, personalization, and control are shaping the future of social • Why lowering guardrails and experimenting (even briefly) can drive real impact From digital real estate and platform experimentation to AI’s role in modern marketing, this conversation is packed with insights for brands, creators, and marketers looking to stay ahead. Which platform do you miss most and where do you think social is headed next? Comment down below! OTHER FREE RESOURCES FROM SOCIALLYIN 👇: • Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/ • Benefits of using a Social Media Agency: httpshttps://sociallyin.com/resources/what-are-the-benefits-of-using-a-social-media-agency/ • Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/

    32 min

  2. 12/16/2025

    Episode 107 | Where to Invest in Social Media for 2026

    Want your free social audit? Visit: https://www.sociallyin.com/Welcome back to the Seriously Social Podcast, your go-to spot for everything social media. Today, we’re diving into 2026. Things are moving so fast, if you’re not thinking ahead, you’re already behind.Let’s talk Q1 2026 and where it’s worth investing your time and resources. The biggest opportunity? Organic social media. Content creation, community building, engaging with your audience—it all matters. Posting volume + quality = winning formula.And don’t forget engagement. Respond to comments, DMs, and participate in conversations. TikTok Shop is becoming the new Shopify, social commerce is booming, and platforms like Reddit are packed with opportunity.Social engine optimization (SEO for social) is huge. Optimizing captions, descriptions, and keywords can dramatically improve discoverability.Summing it up for 2026:• Organic social: content creation, community, storytelling• TikTok Shop & social commerce• Reddit & emerging platforms• Social engine optimization (SEO for social)Remember, you don’t have to do everything at once. Focus on your priorities for Q1, execute well, and invest strategically.Questions? Curious where to start or why something didn’t work in 2025? Comment below! We’d love to chat and help you optimize your social media strategy.OTHER FREE RESOURCES FROM SOCIALLYIN 👇::• Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/• Benefits of using a Social Media Agency: https://sociallyin.com/resources/what-are-the-benefits-of-using-a-social-media-agency/• Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/

    21 min

  3. 10/29/2025

    Episode 106 | Social Media Myths, Busted

    Think you need to post every day or go viral to succeed online? 💥 Think again.In this episode of Seriously Social, Keith, Kaushal, and Nisha debunk the biggest myths in social media — from hashtags and Facebook to TikTok trends and posting frequency. 🎙️ Expect data, insights, and a few laughs as we separate fact from fiction in today’s digital landscape. 👉 Visit us: https://www.sociallyin.com👉 Explore our services: https://www.sociallyin.com/services👉 Learn from our blog: https://www.sociallyin.com/resources👉 Contact our team: https://www.sociallyin.com/contact #SeriouslySocial #Sociallyin #MarketingPodcast #SocialMediaMyths #DigitalMarketing

    34 min

  4. 10/29/2025

    Episode 104 | Cracking the Code on Social Media ROI

    How do you really measure the ROI of social media? 🎯In this episode of Seriously Social, Keith, Kaushal, and Nisha unpack what social ROI means, why it matters, and how brands can prove real business impact — not just likes and views. 💡 Learn how to: Define and track meaningful ROI Align social goals with business outcomes Communicate impact to stakeholders 🎧 Tune in for practical tips and real-world insights every marketer should know. 👉 Visit us: ⁠https://www.sociallyin.com⁠ 👉 Explore our services: ⁠https://www.sociallyin.com/services⁠ 👉 Learn from our blog: ⁠https://www.sociallyin.com/resources⁠ 👉 Contact our team: ⁠https://www.sociallyin.com/contact #SeriouslySocial #SocialMediaROI #MarketingPodcast #Sociallyin

    34 min

  5. 09/12/2025

    Ep. 103 | The Creator Economy: From Influence to Empire

    In this episode of the Seriously Social Podcast, Keith, Kaushal, and Nisha dive deep into the world of the creator economy—an ever-evolving landscape where creators build audiences, monetize their influence, and launch their own brands.From MrBeast and Emma Chamberlain to local influencers making a huge impact, we break down the history, trends, and opportunities that define today’s creator-driven market. Learn how creators make money, from brand deals and ad revenue to subscriptions and creator-led products, and why even smaller influencers can drive big results.We also share case studies from Elf Cosmetics, Chipotle, and Feastables, plus actionable tips for brands on how to leverage creators as both performance channels and content engines. Whether you’re a marketer, brand owner, or aspiring creator, this episode is packed with insights on strategy, storytelling, and scaling influence.If you want to understand how creators are shaping the future of business and media, this episode is for you.👍 Like, subscribe, and hit the bell to catch every episode of Seriously Social!At Sociallyin, we believe social media should do more than drive likes. We help brands increase engagement, build community, and strengthen brand recognition across platforms like LinkedIn, Instagram, TikTok, Facebook, and X.✨ Ready to elevate your brand with a proven social media agency partner? Let’s make it happen. 👉 Visit us: https://www.sociallyin.com👉 Explore our services: https://www.sociallyin.com/services👉 Learn from our blog: https://www.sociallyin.com/resources👉 Contact our team: https://www.sociallyin.com/contact #CreatorEconomy #InfluencerMarketing #SocialMediaStrategy #SeriouslySocialPodcast #UGC #BrandStrategy #DigitalMarketing

    44 min

  6. 08/22/2025

    Seriously Social: Social Engine Optimization - Episode 2

    Want your free social audit? Visit: https://www.sociallyin.com/Welcome to Episode 2 of Seriously Social 🎙️In this episode, Keith, Kaushal, and Nisha dive into Social Engine Optimization (Social SEO) — the art of optimizing your social profiles and content so they’re not only engaging but also discoverable. 🔍KEITH’S CHECKLIST FOR ENTERPRISE BRANDS (AS PROMISED)1. Confirm account type & visibility: professional/creator/ public2. Map topics: choose 20–50 posts that align to your SEO content clusters3. Structure posts like mini-landing pages: strong cover text, concise lead, bullet points4. Links: ensure bio & link-in-bio route to the right pages & use UTMs5. Syndication: when a post performs, create a recap on your site & embed that postWhether you’re a social media manager, marketer, or entrepreneur, this episode will help you rethink how to optimize your content for maximum visibility.👉 Tag a creator or brand that’s crushing it with social SEO in the comments!Don’t forget to like, subscribe, and hit the bell so you never miss a new episode of Seriously Social.OTHER FREE RESOURCES FROM SOCIALLYIN 👇:• Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/• Grow Your Business on Instagram: https://sociallyin.com/blog/social-media-content-production/• Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/ #SocialSEO #SocialMediaMarketing #Podcast #Sociallyin

    46 min
  7. Seriously Social: Social Commerce - Episode 1

    08/15/2025

    Seriously Social: Social Commerce - Episode 1

    Want your free social audit ? Visit: https://www.sociallyin.com/In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬, and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what’s fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable content. Plus, they weigh in on the trust factor, platform-specific opportunities, and the line between entertainment and hard sell.𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗣𝗢𝗗𝗖𝗔𝗦𝗧:Welcome to Seriously Social, where agency founders Keith and Kaushal go deep on what’s trending in marketing and the stories behind the strategies. Hosted by Nisha, each episode mixes fresh insights, real client stories, and rapid-fire takes on the latest in social media. Brought to you by Sociallyin, a social media marketing agency helping brands create content worth talking about.OTHER FREE RESOURCES FROM SOCIALLYIN 👇:Social Media Strategy Guide: https://www.sociallyin.com/social-media-strategy Instagram Content Ideas: https://www.sociallyin.com/instagram-content-ideas LinkedIn for Business Tips: https://www.sociallyin.com/linkedin-tips

    39 min

  8. 07/09/2024

    Reddit’s IPO, AI Adoption Challenges, and Fringe Platforms | Seriously Social PODCAST Episode 23

    In this episode, join Lorenzo Johnson and Kaushal Kakadia as they share their insights on Reddit’s IPO, the rise of fringe social media platforms, and the integration of AI in social media. Explore the balance between shareholder interests and user experience, the impact of shifting to paid models, and the criteria for brands considering unconventional platforms. Join the conversation to stay ahead of the curve in the evolving landscape of social media.

    1 hr
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About

Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!

Information

  • Creator
    Sociallyin
  • Years Active
    2020 - 2026
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Sociallyin
  • Show Website
    Seriously Social Podcast