Served with Purpose

Belu Water

Served with Purpose is the podcast that champions hospitality done differently. Join us as we sit down with the industry’s boldest voices—those leading with sustainability, integrity, and purpose. From their hospitality beginning to purpose-led leadership, these are the stories that will get you thinking about your ‘So what?’. Hosted by Belu’s friends Anna Sebastian and Sabrina Gidda, this series is for you if you’re looking to make your mark in hospitality and beyond. 🔗 Learn more at belu.org/served-with-purpose

  1. ٥ أغسطس

    The Secret to Building a Cult Food Brand with Ali Recanati, Farmer J

    Welcome to Served with Purpose, Belu's podcast spotlighting hospitality's most inspiring leaders, boldest voices and purpose-driven journeys. In this episode, hosts Anna Sebastian and Sabrina Gidda sit down with Ali Recanati, Co-Founder of Farmer J, to explore how one simple idea- making lunch fast, affordable and genuinely delicious- grew into one of London's most recognisable food brands, with 21 restaurants across London and New York. From leaving a career in corporate law to building a business alongside her husband, Ali shares the realities of fundraising, scaling internationally and protecting a brand's identity as it grows. She explains why every customer touchpoint matters, how Farmer J refuses to feel like "just another chain", and why their guiding value - "Give a Fork"continues to shape every decision they make. We talk: ➡️ How Farmer J went from one restaurant to 21 across London and New York ➡️ Why the strongest brands obsess over the smallest details ➡️ Building culture without losing your soul as you scale ➡️ The realities of fundraising, growth and entrepreneurship ➡️ Why design, hospitality and food all matter equally ➡️ How "Give a Fork" became Farmer J's guiding philosophy For anyone building a brand, leading a team or dreaming of starting something of their own, this episode is packed with practical insight and honest reflections. Learn more about Served with Purpose: belu.org/served-with-purpose

    The Secret to Building a Cult Food Brand with Ali Recanati, Farmer J
  2. ٢٣ يوليو

    Why Hospitality Is Worth Fighting For: Tom Kerridge on the Future of British Restaurants

    Welcome to Served with Purpose, Belu's podcast spotlighting hospitality's most inspiring leaders, boldest voices and purpose-driven journeys. In this episode, host Sabrina Gidda and Anna Sebastian sits down with chef, restaurateur and broadcaster Tom Kerridge to explore the values that have shaped one of Britain's most respected hospitality careers. From growing up in a single-parent household to opening The Hand & Flowers with nothing but belief and determination, Tom reflects on the risks, lessons and people that have defined his journey. He shares why creating welcoming spaces matters more than ever, how great leaders nurture talent, and why hospitality deserves far greater recognition as one of the UK's most important industries. The conversation also explores the growing pressure facing restaurants, pubs and cafés across the country, and why Tom believes the campaign for a reduced VAT rate could help secure the future of hospitality for generations to come. What you'll hear: ➡️ Growing up with hospitality at the heart of home ➡️ Taking the risk to open The Hand & Flowers ➡️ Why great hospitality should be accessible to everyone ➡️ Building teams that stay, grow and thrive ➡️ The reality behind rising costs and shrinking margins ➡️ Why the UK needs to rethink how it values hospitality ➡️ Tom's vision for a Ministry of Hospitality Learn more about Served with Purpose: belu.org/served-with-purpose

    Why Hospitality Is Worth Fighting For: Tom Kerridge on the Future of British Restaurants

حول

Served with Purpose is the podcast that champions hospitality done differently. Join us as we sit down with the industry’s boldest voices—those leading with sustainability, integrity, and purpose. From their hospitality beginning to purpose-led leadership, these are the stories that will get you thinking about your ‘So what?’. Hosted by Belu’s friends Anna Sebastian and Sabrina Gidda, this series is for you if you’re looking to make your mark in hospitality and beyond. 🔗 Learn more at belu.org/served-with-purpose