SESSION in PROGRESS

SESSION in PROGRESS
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The Podcast about building a Podcast Company. The final episode yet to be recorded 

  1. Revealing the cost of Podcasting! We HAD to increase our prices

    26/06/2024

    Revealing the cost of Podcasting! We HAD to increase our prices

    There’s a podcast studio less than 5 kilometres from here charging 50% more than us for the same service  It's time to align ourselves with the market. This is session in progress  After searching around to other studios or having used their spaces before we found our own I thought I had aligned our studio hire cost with the market while knowing we over delivered compared to them all. Let’s look at our costsEquipment: $10,000 worth of cameras $5,000 worth of lenses  $2000 sound mixer $4,000 in microphones  $1000 video mixer $1000 in studio lighting  To rent that alone from a store very close to here. For the day it would cost you over $1,000 So what do you think a one hour Video Podcast Studio hire is worth?   YOUR FIRST LOOK: https://sessioninprogress.com.au/ We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    3min
  2. Why I had to delete the last episode 😥

    19/06/2024

    Why I had to delete the last episode 😥

    At the end of the last episode I revealed I’ve had to delete an episode off our YouTube and LinkedIn page. That was because I can no longer say our studio has been designed by the incredibly talented individual who helped us get this far. No bad blood. Just not enough money to afford the finishes she had selected. We are still bringing to life the studio in their vision and I would say 85% of the finishes she chose it’s just the dining table design which is the feature piece of the room was to be customer designed and the quotes I got back were $20,000! Now you probably might be thinking the same as me when I got that through “absolutely not” that's ridiculous but after some reflecting, and going with a pre made $2000 choice elsewhere, I also think those design choices are why they are a pro working for the most famous design house in the world and we are not. Let's talk about it! YOUR FIRST LOOK: https://sessioninprogress.com.au/ We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    4min
  3. The POWER of rebrand and why YOU might need one (behind the scenes)

    12/06/2024

    The POWER of rebrand and why YOU might need one (behind the scenes)

    YOUR FIRST LOOK: https://sessioninprogress.com.au/ Watch the trailer to our concept and our reactions here: https://www.instagram.com/session.in.progress/     See omnystudio.com/listener for privacy information.

    6min
  4. It's time for a rebrand! 'From Your Pocket' gone and introducing...

    05/06/2024

    It's time for a rebrand! 'From Your Pocket' gone and introducing...

    You might have heard in previous episode Studio White Noise pressure tested my “brand” From Your Pocket and showed gaping holes in the business’ language, output and presence. What did we mean to someone who clicked on our website? How did we make our clients feel about being associated with us? I knew it was time for a refresh… but until now we haven’t told you it was time for a rebrand! This is SESSION in PROGRESS   We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where we will be posting all studio updates https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    6min
  5. The MISTAKE that has cost us $7,000 and more every month!

    28/05/2024

    The MISTAKE that has cost us $7,000 and more every month!

    Seeing is believing… or is it?… What if I told you what you're watching isn't in a podcast studio! And no this isn’t a plug in from AI on a green screen.   This is SESSION in PROGRESS   The studio you are seeing, and would have seen in the past through any and all of our content, is a make shift podcast space here at ''The Commons' in Collingwood. It’s actually a boardroom, a big one, capable of fitting up to 20 people comfortably and we have had some clients utilise that. When we moved in we recognised there were two angles that were beautiful! Textured walls and a feature light with plant on one side, sheer curtain with natural light adding dimension and depth to the second shot. The thing about this space is… we share it. All fellow members in any of 'The Commons' across the country can book this room using credits gained through their monthly membership top ups or purchasing extras. We are really lucky in that 70% of the time a client wants to record its available, but that 30% is business going elsewhere. Until now! We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    6min
  6. The email read "Do you think I could do a rebrand?" | #10

    22/05/2024

    The email read "Do you think I could do a rebrand?" | #10

    I’m not proud of the business It took 2 years and a wonderful design company to make me realise it. Today you hear the moment it all clicked. This is SESSION in PROGRESS On the last episode with our friends Ross, Lauren and Andreas from 'Studio White Noise' the reason for our chat was to help me, and maybe you, understand what it means to have a brand, the power of a considered one and to pressure test mine 'From Your Pocket' as you’ll hear in this episode we crumble like a chocolate bar. This conversation was recorded back in January on the 17th. Here’s me telling the three founders of Studio White Noise one of my biggest flaws with the branding of this company.   Check out Studio White Noise https://white-noise.com.au/ Stalk their socials https://www.instagram.com/studiowhitenoise/ Spotify https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW Apple: https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885 We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    7min
  7. What is a BRAND and do I even have one? | #9

    15/05/2024

    What is a BRAND and do I even have one? | #9

    When From Your Pocket “launched” and I use that term loosely as there was no media release, party, or email send out, it was an Instagram post off my personal account in collaboration with a new and very confused business page. I got straight to work and never really spent time identifying what it was as a brand, past its name and its logo, which I created on canva off a sketch I made on a notepad. If you were to ask me in 2022 and 2023 what a “brand was” I would have said its something exclusively for large corps that have marketing budgets and large staff. It matters to the coca colas of the world not your corner store and Melbourne based podcast companies. I was wrong. I was neglecting a massive part of starting a business - having a consistent brand identity that was easy to understand, made perfect sense for the service and was harmonious across it’s language, aesthetic and messaging. So what is From Your Pocket? – up until this episode and catch up with the masters of brand ‘Studio White Noise’ I didn’t even realise I didn’t know.   Check out Studio White Noise https://white-noise.com.au/ Stalk their socials https://www.instagram.com/studiowhitenoise/ Spotify https://open.spotify.com/show/2N6ZBQxwvluKveKlnfQgMW Apple: https://podcasts.apple.com/us/podcast/judge-a-book-a-podcast-by-studio-white-noise/id1741280885   We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    7min
  8. My BIGGEST mistake in Business is this... | #8

    08/05/2024

    My BIGGEST mistake in Business is this... | #8

    In the past 3 months I’ve realised what I believe to be my biggest mistake in starting a podcast company. It’s a mistake I made when I first realised I wanted to leave my on-air radio job and create a company with no business experience… today I’m revealing it to help save the next small business owner It isn’t what you’re expecting This is SESSION in PROGRESS A few episodes ago I spoke about the solopreneur which is when you run your business by yourself. Technically that’s not me as I have a full-time producer Amelia who you’ve met on a previous episode and a couple of high level production legends who shall remain anonymous because their big radio jobs probably don’t want them having side hustles. BUT We haven’t spoken about Solo Founder vs Founding team. Till now   We post the videos to each episode with captions on our LinkedIn page https://www.linkedin.com/company/session-in-progress We also have an Instagram page where something big is coming and will be announced their first https://www.instagram.com/session.in.progress/ Give us a follow and stay tuned See omnystudio.com/listener for privacy information.

    6min
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The Podcast about building a Podcast Company. The final episode yet to be recorded 

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