SGPT Marketing

HAMPER
  • 5.0 (1)
  • Marketing

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 2d ago

    The SGPT Marketing Playbook (Webinar Replay)

    In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026.   With the fitness market becoming increasingly competitive, simply running ads and waiting for leads to come in isn't enough. This episode breaks down how to build trust with your audience, stand out in your local market and create a marketing system that turns prospects into ready-to-buy leads.   You'll hear practical strategies around: Building trust through testimonials and user-generated content Using your website, Google reviews, organic content and email marketing to strengthen your brand Becoming the go-to SGPT gym in your local area What's currently working with Meta Ads in 2026 Why creative diversity matters and the different ad formats you should be testing How to avoid generic "AI slop" and create marketing that actually stands out Why your front-end ad spend should be viewed in the context of lifetime customer value How in-person workshops can generate highly qualified new members How all of these elements work together to create a stronger sales funnel   Everything shared in this webinar comes from Miles and George's experience running their own SGPT gyms and working with 100+ gyms through Hamper Agency.   If you want to finish 2026 strong and build a more predictable marketing system for your SGPT gym, this episode is for you.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  2. Aug 17

    What Should Your Calendar Look Like as an SGPT Gym Owner?

    What does a successful SGPT gym owner's calendar actually look like?   In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth.   In this episode, you'll learn: Why your calendar is one of the biggest predictors of your business's future How to prioritise activities that actually move your gym forward Why sales, content creation, team development, recruitment and KPI reviews should all have dedicated time every week How to stop reacting to day-to-day distractions and become a more proactive leader The overlooked habit that helps you perform at your best as a founder   If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  3. Aug 10

    5 Unpopular Opinions on Running an SGPT Gym

    Are some of the most common practices in the fitness industry actually holding your gym back?   In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper.   In this episode, you'll learn: Why discounting your front-end offer could be costing you profit and attracting lower-quality clients The problem with unlimited memberships and why structured membership options create a healthier business Why coaches shouldn't be responsible for sales and who should be instead Why premium facilities aren't what allow you to charge premium prices Why member feedback is valuable, but shouldn't always determine the future direction of your business   If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  4. Aug 3

    Gym Owner Interview: Cotswold Training Club

    Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/   What does it really take to build a successful SGPT gym?   In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business.   Together, we discuss: How Jack built and grew his gym The marketing strategies that have had the biggest impact Lessons learned from overcoming common growth challenges Why consistency beats chasing the latest marketing trends Advice for gym owners looking to scale sustainably   If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  5. Jul 27

    The Truth About Meta Ads

    Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/   Paid ads still work, but only if you know how to use them.   In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.   If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  6. Jul 20

    3 Underrated Marketing Strategies

    Many gym owners slow their marketing down over summer - but that could be a costly mistake.   In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising.   If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away.   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  7. Jul 13

    An Update from Our Founders (100th episode special)

    100 episodes. 100 gyms helped. 🎉   In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way.   They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day.   Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next.   If you'd like to work with Hamper, get in touch today: 👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

  8. Jul 6

    5 Lessons From Hiring 50+ PTs

    Growing your gym means building a team you can trust, and that starts with hiring the right people.   In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth.   You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable.   If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately.   In this episode, you'll discover: Why desperate hiring leads to expensive mistakes How to build a recruitment process that attracts committed PTs Why every gym should have a constant pipeline of applicants When to trust your instincts during the hiring process The simple step too many gym owners skip before making an offer   👉 Learn more at www.hamperagency.co.uk  📩 Email: info@hamperagency.co.uk  📱 Follow us on Instagram: @hamperagency

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About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2026
  • Episodes
    104
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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