26 episodes
Shadûf Westin Smith
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- Business
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5.0 • 17 Ratings
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How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.
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Lawsuits & Layoffs
Everyone hates dealing with thing two things, but sometimes it's inevitable. In this episode we discuss research that highlights things you may want to consider while trying to maintain your public image during legal battles or cutbacks. Things that could help you make better decisions while navigating those tricky waters.
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Who's Flying This Thing?
The U.S. Government has been a little more transparent about actual reports of real encounters with UFOs. How does this impact consumer behavior? Who do we feel is supporting us as our perspective of reality begins to shift?
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The Own Zone
Did you know that whenever you handle a product you might be forming an attachment to it and feel like you own it to some degree? Today we talk about something call "Perceived Ownership" and how it affects consumers.
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Hold that Smile
We are always told that "smiles" and an "expressive personality" are trademarks of a good salesperson. Well there might be an are where neutral is the way to go to increase sales. Does that put a smile on your face?
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Abstract Contracts
You make one little change in your business and now your customers are upset? Why? Today we discuss how even the most loyal customers write contracts in your mind that you may not be aware of. This episode may help you learn how to avoid those situations...
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Service as a Second Language
How about creating a "Service Culture" among your employees. Sounds great but how do we do that? Our latest study explores whether or not anonymous acts of service are better than known acts of service.
Customer Reviews
Shaduf Shook Me
Shaduf changed the way I view the business world. Basic business practices are put to the test to see if they withstand the scrutiny of the Shaduf team. Many practices are put on BLAST!
LOVED the vulnerability of this episode
Such an insightful show. I loved listening to AnnMarie’s insights as a business woman.
Completely changed my view of marketing
I love all the studies and research they talk about in this podcast! As a small business owner it is helping me to efficiently direct my marketing efforts where I’ll get the most benefit.