7 episodes

If you’re frustrated with growing your direct-to-consumer business, the Sharp Business Growth podcast will help. We've been behind the scenes of hundreds of growing DTC brands (and plenty more who never cracked the code), and we'll take you behind the scenes and inside the minds of the winners. Listeners gain a well rounded understanding of what it takes to grow their business online from the lens of an experienced entrepreneur who oversees $100 Million in annual direct response advertising spend. We believer that running your business should be simple, and it should be fun.

Sharp Business Growth SharpBusinessGrowth.com

    • Business
    • 5.0 • 3 Ratings

If you’re frustrated with growing your direct-to-consumer business, the Sharp Business Growth podcast will help. We've been behind the scenes of hundreds of growing DTC brands (and plenty more who never cracked the code), and we'll take you behind the scenes and inside the minds of the winners. Listeners gain a well rounded understanding of what it takes to grow their business online from the lens of an experienced entrepreneur who oversees $100 Million in annual direct response advertising spend. We believer that running your business should be simple, and it should be fun.

    Anatomy of an All Star DTC Marketing Team

    Anatomy of an All Star DTC Marketing Team

    #07 If you want to create profitable, scalable growth in a DTC channel then you must understand the makeup of an all star team.

    Your job as the CEO and business leader is to build a team that can put the ball in the endzone. Too many CEOs are trying to get the DTC channel going without really understanding what the key roles are.

    Don't worry, even experienced brands miss this step.

    But when they figure it out, things finally start to click.

    Listen in with myself and special guest Angela Ponsford as we break down the components of an All Star DTC Marketing Team

    Resources
    Become a DTC Insider and get behind the scenes news and updates in your inbox. Sign up here.

    • 39 min
    Marketing Agency vs "In House" Marketing

    Marketing Agency vs "In House" Marketing

    #06 Every business wrestles with this question at some point - should I hire an agency or bring it in house?
    And while many times the answer can depend on how you design your business, there are some very clear scenarios you should keep in mind to make the best decision.

    Resources
    Join the DTC Insider list for behind the scenes tips on running a direct-to-consumer business.
    Sign Up Here - it's FREE!

    • 32 min
    Looking For A Great "No. 2" - Start here.

    Looking For A Great "No. 2" - Start here.

    #05 Visionaries & Integrators make a powerful growth combination when it comes to business growth. You can learn all about how that works in the book Rocket Fuel.
    But with Visionaries outnumbering Integrators 4 to 1, it can be hard for many visionaries to find and understand that integrator that will explode their growth.
    On today's show, Justus Murimi sits down with an integrator who's been approached by dozens of visionaries and digs into how to approach that "Number 2" who can help you realize your vision.
    Resources
    Rocket Fuel bookTraction bookSharp DTC Growth newsletter

    • 29 min
    How doing less will do more for your business growth

    How doing less will do more for your business growth

    #04 On today's show we're going to clear up some confusion around a critical topic to your business growth - rest. This is a topic that is near and dear to our hearts because we have both been on each side of the "rest" paradox.

    If you're a CEO who's saying, "Sounds great, but I don't have time for rest... or even this episode."

    Well, you're in great company.

    Listen in as we unpack how doing less can do more for your business than anything else.

    Resources

    - DTC Growth Insider
    - Rest (book)

    • 32 min
    "Step Zero" For Business Growth On Autopilot

    "Step Zero" For Business Growth On Autopilot

    #03 Want your business to grow faster, more predictably, AND with less effort? This episode outlines the surprising "step zero" it all depends on.

    We've been behind the scenes of hundreds of growing businesses (and loads of not-so-growing businesses) and we both agree - a clear vision is crucial.

    As the CEO, this is on you... but don't worry, we'll help you with the "how" and "why" in this episode.
    Resources
    - The DTC Growth Insider list
    - The Online Growth Cheat Sheet

    • 29 min
    Three Keys To "Sweat Free" Business Growth

    Three Keys To "Sweat Free" Business Growth

    #02 One of the things I see holding business leaders back from the growth that they want, and more importantly the freedom they want - it's TEAM.

    Most CEOs see themselves as the quarterback on the field. They're directing traffic, making decisions, and moving the ball down the field play after play.

    We like to see CEOs see themselves with the coaching headset on. Or even better, up in the owners box.

    In this episode we break down the path from taking every snap to leader & owner mentality.

    Resources
    - The DTC Growth Insider list
    - The Online Growth Cheat Sheet

    • 30 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

big time billyj ,

One of my fav new podcasts! Deacon and Justus crush it.

This podcast is different. Deacon gets my business mind right and Justus fires up my heart! One of my fav new podcasts.

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