She Coaches Coaches

Candy Motzek | Life & Business Coach

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

  1. 3D AGO

    Find Your Revenue Leaks and Fix Them: Jennifer R. Glass on Trust-Based Selling Ep 384

    You aren't struggling because you're bad at business. You may have hidden friction in your marketing, your sales process, or how you are showing up as an expert that is quietly costing you clients and revenue you do not even know you are losing. Jennifer R. Glass has spent 25 years diagnosing exactly this, and she has a framework that cuts straight to it. What You'll Discover: What revenue friction is, how to spot it in your coaching business, and how a two-minute diagnostic can show you exactly where the leaks areThe two most common coach archetypes, the Invisible Expert and the Undervalued Expert, and how to recognize which one is holding you back right nowWhy telling your prospect it is completely okay to say no is one of the most powerful trust-building moves you can make in a sales conversationHow your marketing may actually be working against your sales without you realizing itThe mindset shift around hearing "no" that took Jennifer 25 years to fully integrate and how you can build it fasterThe one action Jennifer wants every listener to take right now, because consuming information without acting on it changes nothing Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Book a free 30-minute call with Candy: https://stepintosuccessnow.com/ Grab the free course, Stop Guessing and Start Signing Clients: https://candymotzek.lpages.co/vfo/ She Coaches Coaches | Helping accomplished professionals build a business and life that actually fits

    23 min
  2. Why Your Coaching Business Isn't Growing (Your Inner Critic Found the Perfect Hiding Place) Ep 383

    5D AGO

    Why Your Coaching Business Isn't Growing (Your Inner Critic Found the Perfect Hiding Place) Ep 383

    You’re doing a lot. The coaching package has been rewritten. The niche has been reconsidered. The email is still sitting in draft. This isn’t a strategy problem or a productivity problem. This is your inner critic - and it’s probably been running your business quietly for a while. This episode names it, explains why it is so hard to spot, and gives you a simple practical tool to work with it. WHAT YOU WILL DISCOVER: Why the inner critic never announces itself as fear - and the specific disguises it wears instead, including perfectionism, over-preparation, and endless reasonable second-guessingWhat perfectionism actually is underneath the surface - a stress response with a specific job, not a personality traitThe real reason coaches keep reworking the offer, second-guessing the niche, and staying in the loop of almost-readyWhat happens the moment someone sees their inner critic clearly for the first time - and the surprising vicious cycle that can followA simple technique for separating the inner critic's voice from your own so it stops driving without your knowledgeWhy the goal is never to silence the inner critic - and what actually works instead Book a free 30-minute call with Candy: https://stepintosuccessnow.com/ Grab the free course, Stop Guessing and Start Signing Clients: https://candymotzek.lpages.co/vfo/ She Coaches Coaches | Helping accomplished professionals build a business and life that actually fits

    10 min
  3. MAY 13

    AI, Ethics and Business: What Every Coach Needs to Know with Chris Papin Ep 381

    You’re probably using AI in your business already. But are you using it in a way that actually serves your clients and protects your integrity? Chris Papin is a dual-licensed CPA and attorney who has thought about this more deeply than most, and what he shared in our conversation will shift how you think about these tools. What You'll Discover: Why "garbage in, garbage out" is the single most important rule for using AI in your business, and how to stop feeding it the wrong dataThe hidden legal and ethical risks of putting client information into free AI tools, and what coaches need to know right nowHow AI and automation can genuinely free up your time by filtering the noise so you can focus on what actually mattersWhy perception is reality in the AI era and what that means for how your clients show up in your sessionsThe one thing you absolutely cannot outsource to AI: critical thinking and discretionWhy human connection is not just a nice-to-have but is backed by science as essential to real client outcomes Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.com/ She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

    22 min
  4. MAY 6

    Trust Your Intuition and Reclaim Your Power: Energy Work with Jean Border Ep 378

    Every time you override your gut feeling and do what you think you should do instead, you give away a little of your power. Jean Border has spent 36 years helping coaches and entrepreneurs reclaim it, and her approach is far more practical and grounded than you might expect from someone who works in the energy space. What You'll Discover: Why your body is the most accurate signal system you have and how to start trusting it again instead of overriding itWhat EFT tapping is, how it works, and why it is one of the most effective tools for breaking through income blocks that mindset work alone has not shiftedHow the language of absolutes, phrases like "I always lose money when I launch," quietly programs your subconscious to stay stuck and what to say insteadWhy 80% of the physical dis-ease we carry can be traced back to emotional baggage, and what Jean's own migraine story teaches us about taking back personal powerWhat real success looks like when you design your business around your highest values instead of a revenue targetHow introverts can lead with full, lit-up energy without performing extroversion and why "when your energy leads, success follows" --------- Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to keep building? Watch this next, How to Start a Coaching Business playlist: https://www.youtube.com/playlist?list=PL4Ja1CypZHinAnJBRM6ENbRtYs--2hSwY Want to talk about what you really want from your coaching business? Book a call with Candy: https://stepintosuccessnow.com/ She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

    20 min

Trailer

4.9
out of 5
60 Ratings

About

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

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