She Coaches Coaches

Candy Motzek | Life & Business Coach

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

  1. 5h ago

    40% of Leaders Fail in New Roles. Here's Why. with Navid Nazemian ep 399

    Four out of ten executives fail within 18 months of a new appointment. Not four percent. Forty percent. And the organization isn't the one who pays the highest price. Candy Motzek sits down with Navid Nazemian, an international bestselling author of Mastering Executive Transitions, an executive coach, and a LinkedIn Top Voice, to unpack one of the most under-discussed problems in leadership and one of the biggest opportunities for coaches who work with leaders. Navid shares why so many high-potential leaders derail during transitions despite their track record of success. He talks about the assumption that what worked before will work again, the significant gap in support between male and female executives stepping into new roles, and why the human cost of a failed transition is far greater than the financial one. Leaders who fail at the top rarely rebound. The career they spent decades building can effectively end. He also shares the story behind his book, why he spent seven years researching the topic, how he secured endorsements from Marshall Goldsmith and other global thought leaders, and what makes transition coaching one of the most meaningful and commercially valuable niches a coach can build. This is a genuinely fascinating conversation and one that will shift how you think about the leaders you serve. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

    34 min
  2. 1d ago

    Your Inner Critic Is a Bully. Here's How to Make It Your Best Friend. with Laura Jane Layton ep 398

    That voice in your head that says you're not ready, not good enough, not worthy? Laura Jane Layton calls it your inner bully. And she's spent years figuring out how to turn it into your biggest cheerleader. Candy Motzek sits down with Laura Jane Layton, author of the children's book series Suddenly Finds a Superpower, to talk about why negative self-talk runs so deep for coaches and high achievers and what to actually do about it. Laura Jane shares her baby step approach to shifting self-talk when jumping straight to "I can do this" doesn't feel honest. She talks about building your own measuring stick instead of using the one someone else handed you, why journaling in the moment right after a trigger is more powerful than journaling at night, and how to stay in the eye of the storm when everything around you is falling apart. She also shares the oxygen mask principle. When you put yourself first and model what self-kindness actually looks like, everyone around you learns how to do it too. This one's warm, honest, and genuinely practical. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

    24 min
  3. 2d ago

    You've Outgrown What You Built (Your Next Chapter Doesn't Have to Look Like the Last One) Ep 402

    It isn't crisis. It isn't failure. It isn't even unhappiness exactly. It's the feeling of standing at the edge of a chapter that's ending and not quite being able to see what comes next. You've worked hard for what you've built. By most measures it's working. But something underneath it is quietly shifting. And you haven't said it out loud yet because it's a confusing thing to feel when you've achieved what you set out to achieve. If that feeling is familiar, this episode is for you. Candy shares her own corporate exit story, the inch-by-inch burnout, the Senior Director title she'd built her identity around, and the thought that finally freed her. She also talks about what outgrowing something you worked hard for actually looks like from the inside. Not a crisis. A recalibration. In this episode you'll learn: Why outgrowing something is a sign of growthWhat the safety you're protecting might not actually be safeHow to close a chapter without proving it was wrongWhat the next chapter gets built fromThe questions that are the foundation of everything real You're not starting over. You're starting from something. Follow She Coaches Coaches so you never miss an episode. Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want to create with your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.com She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

    12 min
  4. 5d ago

    Your Coaching Business Isn't a Strategy Problem. Here's What It Actually Is. with Dr. Heather Tucker Ep 396

    If your coaching business feels harder than it should, this episode will help you understand why. Candy Motzek sits down with Dr. Heather Tucker, Business and Life Harmony Coach, certified trainer of over 400 coaches, and host of the Freedom Fridays Show, to get into what's really underneath the overwhelm, self-doubt, and exhaustion that coaches feel even when they're doing everything right. Dr. Heather talks about the crumpled paper metaphor, that pattern of expanding when things are good and crumpling when they're hard, and how to stop living there. She shares how she redefined fear while supporting her husband, a Purple Heart Marine Corps veteran, through serious health challenges, and how that experience became the foundation of her work helping coaches win their inner world so they can master their outer one. They also talk about the Connection Advantage framework, why claiming your leadership identity is the first step to attracting dream clients, and why 80% of great coaching is simply listening. This one's honest, warm, and genuinely useful. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Work with Candy to grow your business and sign consistent clients? Book a free 30-minute call: https://stepintosuccessnow.com/

    27 min
  5. 6d ago

    You've Done Everything Right. Why Does It Still Feel Empty? with Debbie Heiser Ep 395

    If you've built your coaching business by working hard, saying yes, and pushing through but something still feels off, this episode is for you. Candy Motzek sits down with Debbie Heiser, founder of The Lit Up Life and a 25-year Fortune 500 executive, to talk about what's really underneath a coaching business that isn't flowing the way you want it to. Debbie shares her vase metaphor. Every time you say yes to something that isn't truly aligned with who you are, you tip the vase and your energy pours out. You end up depleted, burned out, and wondering why the right clients aren't coming. The fix isn't more strategy. It's knowing what you're available for and standing firm in that. They also talk about the difference between want and desire, why women have been conditioned to feel guilty for having either, how imposter syndrome is really just a story you're telling yourself that nobody else even knows about, and why fear and excitement feel identical in your body and what to do about it. Debbie is warm, funny, and refreshingly direct. This one's worth a second listen. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Get my help to build your coaching business. Book a free 30-minute call: https://stepintosuccessnow.com/

    28 min
  6. Jun 24

    Reclaim Yourself After 40: NLP and Midlife Transformation with Lori Danecke Ep 394

    If you have spent decades caring for everyone else and now find yourself wondering who you are and what you actually want, you are not lost. You are ready. Lori Danecke has walked that road herself and now guides women over 40 through the deep inner work that helps them reclaim who they truly are and move boldly into what comes next. What You'll Discover: Why so many midlife women feel like they have forgotten who they are, and why that feeling is actually the beginning of something powerful, not the endHow a golf game became the mirror that showed Lori everything that was going wrong in her life, and the mindset breakthrough that changed her path completelyThe four inner voices, intuition, inner child, inner ego, and inner critic, and why turning up your intuition is the key that unlocks real lasting changeWhy willingness matters more than readiness, and how to find it even when you are deep in the pitWhat NLP, hypnotherapy, and paradigm shift work do inside the unconscious mind that surface-level positive thinking simply cannot reachThe one belief Lori wants every woman to walk away with: you are worth it, and everything you need is already inside you About Lori Danecke: Lori Danecke is an empowerment and transformation coach for women over 40 and a master certified practitioner in NLP, paradigm shift process, hypnotherapy, Reiki, and Huna. She helps women reclaim themselves and reset for the next chapter of their lives, so they can move forward without hesitation, lit up by purpose and possibility. Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want from your coaching business? Book a free 30-minute call with Candy: https://stepintosuccessnow.com She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

    16 min
  7. Jun 23

    Astrology, Human Design and Business Timing: Build Aligned with VerDarLuz Ep 393

    What if the question is not just what to build in your business but when, where, and in alignment with what? VerDarLuz has spent decades blending evolutionary astrology, human design, and shamanic wisdom to help entrepreneurs stop copying someone else's strategy and start building businesses designed around who they actually are. What You'll Discover: What locational astrology is and how knowing your power places around the world can support your business, your relationships, and your personal growth in ways that feel almost uncannyHow to use astrology to map optimal timing for retreats, launches, and major business decisions, including which planetary energies to lean into and which to avoidHow human design reveals your genetic strengths, your decision-making authority, and whether your current business model is actually built for your energy typeWhy generators and manifesting generators burn out when they are following someone else's strategy instead of their own, and what to do about itHow your rising sign shapes your brand and your visibility strategy, and why copying what works for another coach may be working against your own designWhy the new era of business belongs to coaches, healers, and entrepreneurs who know themselves deeply enough to pioneer their own path About VerDarLuz: A holistic life and visionary business coach, author of three books including Codex of the Soul and Aquarius Dawns, and creator of the Divine Timing Online School. After a double lung collapse at 17 that inspired him to seize life fully, he has traveled to 47 countries and spent decades developing his signature system, the 12 Sacred Relations. He blends evolutionary astrology, human design, and shamanic therapies to help entrepreneurs, couples, and families honor their core patterns and build lives and businesses in true alignment. Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want from your coaching business? Book a free 30-minute call with Candy: https://stepintosuccessnow.com She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

    19 min
  8. Jun 22

    You Keep Calling It a Distraction (It's Actually How You Do Your Best Work) Ep 397

    You tell yourself you'll take the walk after you finish the proposal. You'll do the creative thing when the week goes well. You'll sit quietly when the to-do list is done. But the to-do list is never done. And the things you keep pushing are exactly what your thinking needs. If you've been treating rest and creative time like rewards you have to earn, this episode is going to reframe that entirely. The things you've been calling distractions aren't breaks from your best work. They're the conditions that make your best work possible. Candy Motzek, PCC coach for coaches and ICF Mentor, gets personal in this one. She talks about pottery, ballet, and what it actually means to be present. And why the walk, the creative project, and the quiet morning aren't indulgences. They're operating conditions. In this episode, you'll learn: Why high achievers have an unhealthy relationship with rest and what it costsHow the things you call distractions are actually how your brain solves problemsWhat presence really means and why a desk isn't where you find itWhy you can't produce your best work by pushing harderHow to stop treating the things that fuel you like things you have to earn You don't need permission to take the walk. But if you do, here it is. Follow She Coaches Coaches so you never miss an episode. Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.com She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

    7 min

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About

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

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