SheCrypto

Kelly Ann Collins
  • 5.0 (1)
  • SOCIETY & CULTURE

Whether you’re here to learn, catch the latest tea, or make connections, you’re in the right place. 🤩 Your keys. Your vibe. Your tribe. www.shecrypto.org

  1. Want a Job in Web3? Most People Are Doing It Wrong.

    FEB 6

    Want a Job in Web3? Most People Are Doing It Wrong.

    If you’ve been applying to Web3 roles and hearing … nothing … you’re not alone. Web3 hiring moves fast, job requirements shift constantly, and the “rules” most candidates bring from Web2 don’t always translate. That doesn’t mean you’re not qualified. It usually means you’re playing the wrong game. In our latest SheCrypto conversation, Laura Suárez León and Kelly Ann Collins sat down with Kseniya Parfenyuk, Talent Acquisition Partner at TON Foundation, a global IT recruiter who has been specializing in Web3 and blockchain talent since 2021. Kseniya has recruited across agencies, outsourcing, and Web3 product teams ~ including work with P2P.org, 1inch Network, in addition to TON Foundation ~ and she shared exactly what candidates need to know right now. Here’s what she wants you to understand before you hit “Apply.” Web3 hiring is different ~ and it starts with pace According to Kseniya, there are three big differences between hiring in Web3 vs. traditional tech: 1. The pace is insane Web3 teams move fast, priorities change fast, and job requirements can evolve mid-hiring cycle. In Web2, you might see stable job descriptions for months. In Web3, expectations adjust constantly. 2. Skills shift constantly New frameworks, SDKs, and tooling appear nonstop. Recruiters aren’t just looking for “experience,” they’re looking for people who can keep learning. 3. Seniority doesn’t mean what you think it means This one matters: in Web2, “senior” might mean 5–7+ years doing the same thing. In Web3, entire languages and ecosystems can be newer than that. Kseniya gave a perfect example: TACT, a newer programming language used in the TON ecosystem, simply didn’t exist 5–7 years ago ~ so hiring teams have to assess seniority differently. Translation: Don’t disqualify yourself because you don’t have a decade in crypto. The space is young. What matters is how you learn, adapt, and build. The most in-demand roles in Web3 right now When asked what roles she sees hiring demand for most often, Kseniya broke it into two buckets: Technical roles (always in demand) * Software Engineers * Systems Engineers * Data Engineers * Analytics Engineers * Automation / AI Engineers (increasing demand) Business-side roles * Business Development * Marketing * DevRel (Developer Relations) ~ the bridge between technical + business teams If you’re trying to break in: DevRel, marketing, BD, and ecosystem/community roles can be powerful entry points ~ especially if you can show proof of work. What recruiters actually care about: attitude > “perfect” crypto knowledge This is the part candidates need to hear louder: Kseniya’s career began because someone hired her for her attitude ~ not her skills. And today, she says it’s still true. Yes, crypto literacy helps. But the difference-maker is often: * adaptability * coachability * curiosity * communication in global remote environments * readiness for fast change The hard part? Showing that in an interview.Her advice: don’t rely on generic answers. Let your real motivations and thinking show. What a “great candidate” looks like for a Web3 foundation Foundations sit in a unique middle ground: they move like startups, but they’re building real structure and long-term processes. Kseniya described the best candidates as people who can be: “Open-minded and excited about structuring the chaos.” You don’t have to love bureaucracy ~ but you do need to be comfortable creating systems and processes inside fast-moving environments. The biggest candidate mistakes (and how to fix them) This section was painfully real. Mistake 1: The 8-page CV Kseniya said long, unstructured resumes are a deal-breaker. If she has 80 applications to review, she simply can’t read eight pages. Fix: Keep your CV concise, skimmable, and structured with bullet points. Mistake 2: Being weirdly formal The “Dear Sir or Madam, I would be humbled …” style is too much for most Web3 teams. Fix: Be professional, clear, and human. Mistake 3: Being too informal (memes are not your strategy) Yes, Web3 is culture-heavy ~ but it’s still a real job. Fix: Match the tone of the company and role. Creative roles may allow more personality. Most roles still require a real CV and serious communication. Mistake 4: Expecting one perfect application to change your life Her view: volume matters. Applying to 5–10 roles and expecting the dream offer often leads to disappointment. Fix: Treat applications like a pipeline. Track them. Iterate. The myth Kseniya wants to kill forever “Web3 is a gold mine.” It’s not. Not immediately. And not for most people. You won’t walk in and get a million-dollar offer “right away.” Companies have expenses, budgets, and real hiring constraints ~ especially in volatile markets. The best approach is long-term: build skills, build proof of work, build relationships. Safety first: how to avoid job scams in Web3 This was one of the most practical tips in the entire conversation. Before you apply: * Assume scams exist (because they do). * Verify the job is real via the company’s official website/careers page. * Apply through official links whenever possible. * If you don’t hear back after some time, reach out to a recruiter on LinkedIn to confirm you’re in the system. A surprising interview red flag: candidates using AI to answer live Kseniya shared a growing issue: candidates using AI tools in interviews to generate answers in real time ~ then reading them off-screen. She can tell. The giveaway is often that answers become: * too generic * oddly “perfect” * slightly irrelevant or vague * disconnected from the candidate’s actual experience Her advice: Don’t outsource your personality. Web3 hiring is still human. It’s about trust. The #1 tool she recommends for building a Web3 career LinkedIn. Yes, really. Kseniya has ~24,000 connections and still considers it one of the most powerful platforms for Web3 hiring and visibility — especially because many Web3 candidates don’t use it enough. Her suggestion: * build your network intentionally * follow Web3 hiring leaders and ecosystem builders * show consistent signals of interest and competence over time Advice for women: stop questioning your worth This moment hit. Kseniya’s message to women who feel intimidated or “not qualified”: * Stop underestimating yourself. * Don’t question your capability. * Support each other more. She also pointed out that women’s participation in tech-heavy roles is still far too low ~ and it doesn’t have to stay that way. The gap Web3 still needs to close: DEI can’t be an afterthought Kseniya was direct: many Web3 companies still aren’t addressing discrimination (across gender, race, ethnicity, orientation, identity, chronic conditions, and more) with the seriousness it requires. In her view, Web3 teams should invest in: * training * best-practice hiring systems * proactive culture building Inclusion isn’t a “later” project. It’s foundational. Where to find TON Foundation roles Kseniya shared the official “source of truth” for TON ecosystem jobs: jobs.ton.org And she’s open to connecting with candidates via LinkedIn. Your Web3 job checklist (save this) If you want the SheCrypto distilled version: ✅ Keep your CV short + structured✅ Show proof of work (even small)✅ Apply in volume + track your pipeline✅ Verify every job posting is legit✅ Build a visible presence (LinkedIn still matters)✅ Don’t hide behind AI in interviews✅ Lead with curiosity, adaptability, and real motivation✅ Women: stop waiting to feel “ready” ~ apply anyway Now … watch the episode! Save this. Share it with someone applying right now. And if you’re a founder hiring in Web3 ~ take notes. SheCrypto is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Learn more about SheCrypto.- SheCrypto’s mission- DYOR and read the disclaimer Want to connect?💌 Email: partners@shecrypto.org💬 DM: X (Twitter) | LinkedIn | Instagram Get full access to SheCrypto at www.shecrypto.org/subscribe

    27 min
  2. Lessons on Power, Trust and Boundaries in Business, Personal Relationships and Crypto

    12/22/2025

    Lessons on Power, Trust and Boundaries in Business, Personal Relationships and Crypto

    Learn how the same patterns of power, trust, and misalignment show up in personal relationships, business, and crypto and get practical guidance on verifying trust through actions, setting clear boundaries, keeping your circle intentionally small, and managing stress when relationships or markets don’t align. Grounded in Web3 principles like risk management and “don’t trust, verify,” the piece reframes discernment, exits, and energy protection as essential leadership skills ~ not failures. Get full access to SheCrypto at www.shecrypto.org/subscribe

    17 min

  3. 12/18/2025

    How to *Actually* Go to Market in Web3 (and Build Users Who Stay)

    Dear friends, In case you missed it, SheCrypto went live across social platforms for a global conversation on one of the most misunderstood topics in Web3 ~ go-to-market strategy that actually works. Co-hosted by Laura Suárez León, livestreaming from the Dominican Republic, and Kelly Ann Collins, founder of SheCrypto, Women In Blockchain and Unstoppable Future Corporation in Washington, D.C., the episode featured Maryna Barysheva, CEO of LKI Consulting, joining from Dubai. Maryna has been in crypto since 2016 ~ long before it was trendy ~ founding one of Europe’s first crypto marketing agencies and helping 260+ Web3 projects acquire real users, launch tokens, and scale. She’s worked with industry leaders including Binance and Bybit, and she’s seen every market cycle up close. Her message was clear ~ the hype era is over ~ execution wins now. Get full access to SheCrypto at www.shecrypto.org/subscribe

    45 min
  4. Life Insurance, But Make It Bitcoin

    11/22/2025

    Life Insurance, But Make It Bitcoin

    Hello, friends! Today on SheCrypto, I’m sitting down with Jason Leibowitz, Head of Business Development at Meanwhile, the first-ever Bitcoin-denominated life insurer in the world.Yes, you heard that right. Life insurance … in Bitcoin. This is one of the coolest, most “wait, what?!” ideas I’ve come across in a long time, and honestly, it might just change how we think about saving, borrowing, and protecting our families in a blockchain world. Imagine being able to borrow against your Bitcoin, grow it tax-free, and still have a life insurance policy that pays out in BTC. It’s part financial revolution, part “why didn’t this exist sooner,” and it’s catching on fast.Meanwhile has just closed an impressive $82 million funding round, co-led by Haun Ventures and Bain Capital Crypto, with additional participation from Pantera Capital, Apollo, Northwestern Mutual Future Ventures, and Stillmark. Support from both crypto-native and traditional financial institutions shows just how quickly Bitcoin is being embraced as the backbone for mainstream financial products. In total, Meanwhile has now raised a total of $122 million in 2025, building on a $40 million Series A earlier this year co-led by Framework Ventures and Fulgur Ventures. Oh, and side note, OpenAI’s Sam Altman also invested. NBD. People ask me about Bitcoin, inheritance, and long-term planning all the time, so Jason is here to break down exactly how this works, and what it could mean for building real, generational wealth. If you’ve ever wondered how to actually secure a Bitcoin legacy ~ not just trade it ~ this is an episode you won’t want to miss. 💫 Keep shining, keep building,Kelly Ann Collins, Founder of SheCrypto Get full access to SheCrypto at www.shecrypto.org/subscribe

    31 min
  5. From Clicks to Connection: How vSelf Is Sparking Glow-Ups for Web3 Brands

    11/12/2025

    From Clicks to Connection: How vSelf Is Sparking Glow-Ups for Web3 Brands

    Dear friends, Laura Suárez León and I had the absolute pleasure of sitting down with two incredible women ~ Tatiana Yakushkina, Ph.D., Founder and CEO of vSelf, and Roxana Balan, Founder and CMO of vSelf ~ to explore their full-stack growth engine for Web3 brands.Built to launch, engage, and scale communities, Tatiana and Roxana are building tools that are changing the way we think about identity, engagement, and community in Web3.With vSelf, teams can launch gamified campaigns, referral programs, and token-based incentives by unlocking the power of Telegram to move beyond the bubble of reward hunters and reach real, engaged users ~ all through a no-code, Telegram-native platform designed for Web3 growth. Their AI-assisted tools simplify content creation, automate engagement, and deliver real-time performance analytics. (As someone who’s spent years building communities and communications strategies, I was genuinely inspired by how vSelf blends innovation with connection.) We dove deep into how it works; how they are bringing people into the space who aren’t “crypto-native” (yet!); and how they are seeing women showing up online with authenticity, creativity, and power. I’m thrilled that these two inspiring founders joined us to share their journeys and bold vision for the future of Web3. Huge thanks to Laura, who discovered vSelf at the European Blockchain Convention and brought this amazing duo to the show! Tune in to hear how Tatiana and Roxana are helping to glow-up the next generation of Web3 brands ~ turning engagement into empowerment and community into connection. 💫Keep shining, keep building,Kelly Ann CollinsFounder of SheCrypto SheCrypto is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Learn more.- SheCrypto’s mission- About Kelly Ann Collins- DYOR and read the disclaimer Want to connect?💌 Email: kac@shecrypto.org💬 DM: X (Twitter) | LinkedIn | Instagram Get full access to SheCrypto at www.shecrypto.org/subscribe

    48 min
  6. Barcelona, New Zealand & Beyond: When Women in Web3 Go Global

    10/28/2025

    Barcelona, New Zealand & Beyond: When Women in Web3 Go Global

    Hello, SheCrypto friends! Earlier today, I caught up with two incredible women ~ Laura Suárez León and Louise Macfarlane ~ to talk about their experiences, insights, and takeaways from the European Blockchain Convention (EBC11) in Barcelona earlier this month. For those who’ve been following our journey, SheCrypto partnered with EBC earlier this year to bring more visibility and opportunity to women in blockchain. We ran a special ticket giveaway to encourage our community members to attend Europe’s largest blockchain event ~ and it was amazing to see the enthusiasm from across the globe. Our very own Laura Suárez León represented SheCrypto and Unstoppable Future’s Women In Blockchain initiative at the event, connecting with innovators, investors, and leaders shaping the future of Web3. One of the standout connections Laura made during EBC11 was with Louise Macfarlane, a true powerhouse in her own right. Louise, recently recognized as Web3 Woman of the Year (New Zealand), is a leader known for guiding teams and brands through the fast-evolving world of crypto and Web3. At Easy Crypto, New Zealand’s largest cryptocurrency brokerage, Louise led global customer operations, building strategies rooted in empathy, education, and empowerment. She collaborated across product, compliance, and engineering to align on key business initiatives while keeping the customer at the heart of every decision. Her leadership style is all about creating connection ~ both internally and externally ~ and she’s a shining example of how women are leading not just technically, but culturally, in the Web3 space. A Quick Recap of EBC11 EBC11 was a powerhouse of innovation and collaboration. With approximately 5,000 delegates, 300+ speakers, and 10,000+ 1:1 meetings, it truly was the heart of the blockchain world this year. From DeFi and AI to digital assets and sustainable tech, the conversations were electric. Through our partnership, SheCrypto spotlighted the importance of diversity, leadership, and collaboration in Web3. The energy, creativity, and community spirit were exactly what our movement stands for ~ elevating women and building bridges across borders. Key Takeaways During our chat, Laura shared her reflections on attending the event as both an entrepreneur and a voice for women in the space. She emphasized how collaboration over competition and connection over clout continue to drive impact in the blockchain ecosystem. As the Co-Founder of One Crypto Ventures, Laura’s mission is to foster innovation and inclusion in the crypto world. At EBC11, she brought that same mission to life ~ connecting with women founders, investors, and community leaders who are shaping the European blockchain scene. She spoke about how empowering it felt to be at the event, and how crucial it is to create visibility for women builders, thinkers, and doers in Web3. Shared Themes: Leadership, Empathy, and Global Collaboration Both Laura and Louise echoed a powerful message: Web3 is global ~ and women are shaping it through empathy, insight, and collaboration. They reminded us that the industry’s next evolution won’t be defined by technology alone, but by how we lead, listen, and build together. Their conversation was full of real talk ~ about mentorship, purpose, and how shared values can turn global events into communities that actually create change. What’s Next As we look ahead, these types of conversations are fueling what’s next for SheCrypto and Unstoppable Future’s Women In Blockchain network. The energy from EBC11 and connections like Laura and Louise’s are exactly what keeps our mission alive ~ creating space for women everywhere to lead, innovate, and thrive in Web3. Watch the full recap podcast episode, and if you haven’t yet, make sure to subscribe for updates, upcoming spotlights, and community opportunities. ✨ Together, we’re not just attending the future … we’re building it! — Kelly Ann CollinsFounder, SheCrypto | Unstoppable Future SheCrypto is powered by the people (yep, that’s you 🚀). Want the alpha and the vibes? Smash that subscribe button. Learn more.- SheCrypto’s mission- About Kelly Ann Collins- DYOR and read the disclaimer Want to connect?💌 Email: kac@shecrypto.org💬 DM: X (Twitter) | LinkedIn | Instagram Get full access to SheCrypto at www.shecrypto.org/subscribe

    1h 2m

  7. 10/28/2025

    Once Upon a Blockchain: Meet the Attorney Who Became 'CryptoMom2'

    By Kelly Ann Collins When people discuss Web3 adoption, the spotlight almost always goes to venture funding, tokenomics, and protocol innovation ~ but the infrastructure of understanding is what actually determines whether the technology succeeds in real communities. Legal frameworks, accessible education, and “how-to” knowledge bridges are the difference between a movement and a market. Jacqui Cooper, J.D., really stands out in that sense. Known widely as “CryptoMom2,” she sits at the intersection of policy, practice, and public education. A Partner at Cogent Law Group LLP, CEO of the Maryland Blockchain Association, CEO of the Blockchain Legal Institute, Director of Legal/Communications at DARA, and the author behind the Bitcoin Cinderella series, Jacqui is helping families, students, corporations, government and newcomers.This week, I am excited to see Jacqui at the Future of Money, Governance & the Law (FoMGL) event in Washington, D.C. But first ~ I wanted to dive into her incredible career, and the heart behind her mission to make blockchain for everyone. From Curiosity to Infrastructure Jacqui’s path threads law, education, and entrepreneurship. “I’ve been in the blockchain space over 10 years. I started almost by accident after a conversation in Scotland,” she said. “Once I realized the technology was broader than cryptocurrency, I went deep.” Early curiosity led to a talk show, books, and ultimately the Blockchain Legal Institute (BLI) ~ her answer to a gap: a single place to keep pace with fast-moving rules, standards, and best practices. “The Blockchain Legal Institute is a centralized library of decentralized resources - virtual events, global summits, publications, and news,” she said. “We’re librarians for the ecosystem, constantly updating, researching, and sharing back.” BLI engages student volunteers, runs hackathons with industry partners, and publishes guidance to help professionals and consumers keep up as laws evolve. Why “CryptoMom2”? Jacqui’s moniker nods to SEC Commissioner Hester Peirce ~ dubbed “Crypto Mom” by the media ~ while reflecting Jacqui’s own identity as a single parent and educator. “The philosophy behind this space ~ economic freedom and non-traditional paths ~ resonated,” she said. “I want to model following your passion and supporting others’ dreams.” That emphasis on family and continuity drove another project: the Essential Digital Asset Organizer ~ a write-in workbook for attorneys, clients, and founders. “Our digital assets aren’t just Bitcoin or NFTs,” she noted. “They include domains, SaaS subscriptions, social accounts. Continuity matters for families and co-founders.” Maryland as a Testbed From her base in Maryland, Jacqui launched the Maryland Blockchain Association, now supported by a statewide task force with legislators, agencies, and universities. “The purpose is to foster a growing environment ~ support builders, spotlight useful products and services, and educate the curious,” she said. Practical Advice for Newcomers Her starter playbook is grounded and clear: * Separate the layers. “Crypto runs on blockchain, but blockchain has many uses beyond tokens ~ think supply chain and business data.” * Do the homework. “Use multiple independent sources and understand what you can lose.” * Match tech to goals. “Not every protocol fits every project. Fees, performance, and market conditions affect long-term budgets.” * Ask questions. “This community is welcoming. None of us knows everything ~ we’re all still learning.” 💬 Connect with Jacqui “CryptoMom2” Cooper Have questions about blockchain, digital assets, or the legal frameworks shaping Web3?Reach out directly: cryptomom2consulting@gmail.com 🎙️ Listen & Learn * CryptoMom2 Show: anchor.fm/cryptomom2 * CryptoMom2 YouTube: youtube.com/c/CryptoMom2TalkShow * Website: www.cryptomom2.com ⚖️ Organizations & Initiatives * Blockchain Legal Institute: bli.tools * Maryland Blockchain Association: www.marylandblockchainassociation.org 🌐 Connect on Social * LinkedIn: linkedin.com/in/j-cooper-jd-cryptomom2-talkshow * X (Twitter): @CryptoMom2Show See You at FoMGL! I’m excited to see Jacqui Cooper ~ and so many of you ~ at The Future of Money, Governance & the Law (FoMGL) in Washington, D.C. 🗓️ October 29–30, 2025📍 Washington Plaza Hotel + St. Gregory Hotel, Washington, D.C.🎩 Capping off with the 1920s-themed Cryptopoly Gala🎟️ Use code SHECRYPTOVIP20 for 20% off Summit + Gala → https://luma.com/FOMGL SheCrypto is powered by the people (yep, that’s you 🚀). Want the alpha and the vibes? Smash that subscribe button. Learn more.- SheCrypto’s mission- About Kelly Ann Collins- DYOR and read the disclaimer Want to connect?💌 Email: kac@shecrypto.org💬 DM: X (Twitter) | LinkedIn Get full access to SheCrypto at www.shecrypto.org/subscribe

    18 min
  8. Grant Cardone: Blueprint to Billions

    10/15/2025

    Grant Cardone: Blueprint to Billions

    Hey SheCrypto fam, Today on Guys Who Get It, Grant Cardone gets real ~ about being raised by a single mom, learning from his wife, daughters, and sisters, and why he’s fusing real estate with Bitcoin to democratize wealth. He didn’t come to play. He came to teach. Hot takes from the convo * Without women, we’re not here. Period. Grant credits the women in his life for helping to build the mindset behind his multi-billion-dollar empire. * Diversity is deal flow. When more voices are at the table, the pie gets bigger for everyone. * Learn out loud. Grant sat in Twitter/X Spaces for hours to understand different perspectives and crypto. Curiosity > ego. * Why real estate × Bitcoin? Old-world stability meets new-world liquidity. Think cash flow + upside ~ without staring at price tickers all day. * Cash sitting in the bank? Grant says wealth is built by investing earned income and letting passive income buy the fun stuff. * Women + wealth transfer: $75 trillion is coming to women during the next decade. Don’t park it. Put it to work. * On “diversify everything” … The wealthy pick a couple of things, go deep, and wait. Why this episode matters * It’s not just “money talk.” It’s a mindset reset. * You’ll hear how Grant thinks about confidence, cash flow, and community ~ and why he wants everyone in institutional-grade deals. * Great insights for women who are ready to build. Bonus: Grant breaks down the new Boca Raton move ~ a luxury 366-unit multifamily acquisition paired with $100 million in Bitcoin exposure via his 10X structure.Peek the overview here → cardonecapital.com/new-offering-boca Listen / WatchHear the full story, the playbook, and the mindset.→ Only on SheCrypto: Guys Who Get It.Ladies and gents, we’re just getting started!xo,Kelly Ann CollinsFounder, SheCrypto Learn more.- SheCrypto’s mission- About Kelly Ann Collins- DYOR and read the disclaimer Want to connect? 💌 Email: kac@shecrypto.org 💬 DM: X (Twitter) | LinkedIn Get full access to SheCrypto at www.shecrypto.org/subscribe

    30 min
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About

Whether you’re here to learn, catch the latest tea, or make connections, you’re in the right place. 🤩 Your keys. Your vibe. Your tribe. www.shecrypto.org

Information

  • Creator
    Kelly Ann Collins
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Kelly Ann Collins
  • Show Website
    SheCrypto