She's Built Like a CEO

With Brooke
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  • Entrepreneurship

She has the vision, the clients, and the revenue. What she needs now is the business systems that finally match the CEO she's becoming. She's Built Like a CEO is for women who are ready to stop running their business and start leading it. Hosted by With Brooke, operations strategist with 20 years of experience.

  1. 5d ago

    What Neurofeedback Is and Why Entrepreneurs Should Know About It with Sandy Boone | Ep. 34

    One of the things that comes up in backend audits is that the backend is only part of the picture — and sometimes the heaviest thing a founder is carrying goes beyond her systems. Sandy Boone is a therapist and coach who works at the intersection of trauma healing and burnout recovery, and she does it in a way that goes a lot deeper than traditional talk therapy. She works at the nervous system level — using somatic healing and neurofeedback to address what the body is holding that the mind alone can't fully process. In this episode, Brooke and Sandy dig into what neurofeedback is, what's actually happening in the brain during a neurofeedback session, who it's a good fit for, and what burnout really looks like at a nervous system level for high-performing founders. Brooke also shares her own experience doing neurofeedback — because yes, she's doing it too. Key Takeaways Neurofeedback uses the electrical pulse of the brain — similar to how an EKG reads the heart — to monitor brainwave activity and train it to stay within healthy ranges. When your brain is where it needs to be, it gets positive feedback. Over time, it learns to stay there.You can't force it. The harder you try to control the result during a session, the less it works. That's part of what makes it different — it's working at a level that willpower can't reach.Neurofeedback can support anxiety, depression, ADHD, trauma, burnout, TBI, cognitive performance, stress management, and pain perception, among other things. The brain and body aren't as separate as we've been taught to treat them.Burnout is what happens when you needed to take a break and didn't. Recovery looks different for every nervous system — and it's rarely what the self-care industry is selling. Did you eat today? Did you rest? Those are the questions that matter first.As a society we are deeply disconnected from our bodies — and that disconnection is often by design. Neurofeedback brings awareness back in a way that's physiological, not just mindset-based.Results typically show up between 30 and 60 sessions. Sandy doesn't assess for change until session 20. Younger brains tend to shift faster — but also revert faster. Resources + Links Work with Sandy Free Neurofeedback Information Pack: https://www.sandyboone.com/opt-inWork with Sandy for neurofeedback: https://www.sandyboone.com/neurofeedback-sales-pageEmail Sandy directly with questions: sandy@sandyboone.com Find Brooke Business Read With Brooke: https://withbrooke.com/the-business-read-with-brooke/ Instagram: @with.brookeWebsite: withbrooke.com

    31 min

  2. Jun 16

    Online Business Was Always Long Game. Now It's Just Obvious. | Ep. 33

    There is a specific kind of frustration showing up in online businesses right now. Showing up, putting out content, doing everything the way it's supposed to be done — and the results feel slow. Slower than expected. Slower than they used to feel. The story a lot of founders are telling themselves is that something is off with their business. In this episode, Brooke offers a different way to look at it. The timeline has changed. And the founders who are going to build something that holds are the ones who start building for the actual timeline instead of the one that no longer exists. Key Takeaways Sales cycles are longer. Trust takes longer to build. A person who finds you today might follow for months before they buy anything — and that is not a sign something is wrong. It's the current reality of how buying decisions happen online.Social media was never labeled long game because early on, it was fast. That speed is gone. The runway from first impression to sale now looks a lot more like the blogging timeline than early Instagram ever did.Ads are a tool, not a replacement for the runway. Without a clear client path and a backend that converts, ads accelerate the spend without accelerating the results.Stop measuring progress by sales alone. Email list growth, podcast downloads trending up, DMs from people who have been watching for months — those are runway indicators. They show up before the revenue does.Every time you rebuild the offer, change the messaging, or switch platforms, you reset the clock. Staying the course on something that's building — even when it doesn't feel like it's building — is how you play the long game.The infrastructure worth building right now: an email list you own, a client path that's mapped and working, and backend systems that keep the business running when you step back. INFORMATION RESOURCES FOR YOU: The four backend gaps showing up in founder businesses right now: https://withbrooke.com/episode-29-female-founder-business-diagnosis/Before we fix anything, we need to talk about your client path: https://withbrooke.com/episode-31-client-path-mapping/ Links Backend Business Audit: https://withbrooke.com/backend-business-audit/ Free Backend Self Audit: https://withbrooke.myflodesk.com/self-audit Instagram: @with.brookeWebsite: withbrooke.com

    9 min

  3. Jun 9

    Building a Luxury Photography Brand on Your Own Terms with Lindsay Gronos | Ep. 32

    This one is special — Brooke's first ever in-person podcast episode, recorded inside a local studio. If you're listening, head to YouTube to watch the video, because the experience of being in that room together is worth seeing. One of the things that comes up in backend audits is that the backend is only part of the picture — and building a business that looks and feels like you on the outside matters just as much as what's running behind the scenes. Lindsay Gronos is the owner and creative artist behind Oak & Ember Collective, a North Dakota-based photography brand known for cinematic, editorial-inspired work that blends emotion, storytelling, and intentional artistry. With over ten years of experience — including work alongside Walt Disney's Yellow Shoes Creative team and jewelry campaigns across the Midwest — she's building a luxury photography brand in a smaller market entirely on her own terms. Today they talk about what that takes creatively, personally, and as a business owner. Key Takeaways - These apply to most creative businesses! Being in a smaller market isn't a limitation — it can mean more room to experiment, more creative freedom, and more meaningful client relationships than a saturated larger market allows.There's a real difference between taking photos and creating an experience. Brand photography is an identity — it's showing who you are as a business owner and how you want to be seen.Creative entrepreneurship has a specific kind of burnout. When the thing you do for passion becomes something you have to produce, the excitement and the obligation start to separate. Collaboration with other creatives is one of the ways to bring it back.Investing in your craft — equipment, education, skill — is a belief in yourself made visible. It shifts your mindset as much as it shifts your output.Submit anyway. Lindsay submitted late to a ProPhoto campaign, got featured in their top ten, and didn't even know until they tagged her. Keep tagging, keep submitting, keep going.When it comes to brand photography, reach out. Getting comfortable with your photographer before you're in the room together makes all the difference in what you walk away with. Resources + Links Find Lindsay Instagram: @oakandembercollectiveWebsite: oakandembercollectivend.comLindsay's Online Creative Collective: https://www.facebook.com/groups/1710326130138132 Find Brooke Instagram: @with.brookeWebsite: withbrooke.comFacebook: https://www.facebook.com/withbrookefb

    44 min

  4. Jun 2

    Before We Fix Anything, We Need to Talk About Your Client Path | Ep. 31

    When founders book a Backend Business Audit with Brooke, some come in with a specific problem. Others come in with everything — overwhelmed, scattered, not sure where to look first. That second kind of founder almost always has the same gap underneath all of it: the client path hasn't been mapped. In this episode, Brooke breaks down what a client path is, what happens in a business when it isn't clear, and four questions to answer before building anything else. Key TakeawaysScattered confusion on an intake form almost always points to one thing: the client path isn't mapped yet.A client path has four parts: where you're meeting people and what they're aware of in that momentwhat you're offering them firstwhere you're taking themand what comes afterWhen the path isn't clear, freebies multiply, offers get rebuilt, and content feels scattered because nothing has a clear job to do.Systems built without a clear client path have no clear purpose. They can be built, but they won't work the way they should.Map the path first. Everything else gets easier once you know what you're building and where it's going. The Four Questions from This EpisodeWhere am I meeting people, and what problem are they aware of in that moment?What is the first thing I'm offering them that gives them a real result or gets them closer to one?What is the offer I'm moving them toward, and what does their life or business look like on the other side of it?What comes after that — is there a next step, a continuation, or a reason to stay? Resources + LinksWork with Brooke Backend Business Audit: https://stan.store/withbrooke/p/backend-business-audit Free Backend Self Audit: https://withbrooke.myflodesk.com/self-audit Connect Instagram: @with.brookeWebsite: withbrooke.com

    9 min

  5. May 26

    Instagram Strategy, Ideal Client Clarity, and DM Conversions with Carlianne Compton | Ep. 30

    One of the things that comes up in backend audits is that the backend is only part of the picture. When Brooke sees gaps in areas outside of her lane, she wants to make sure you have somewhere to go — and Carlianne Compton is one of the experts she trusts in that space. Carlianne is an Instagram strategist who helps service-based businesses grow on Instagram and turn their social media presence into revenue. In this episode, she and Brooke dig into what ideal client clarity really means (and why most founders think they have it but don't), what kills DM conversations before they start, how to find your people on Instagram, and what's worth focusing on no matter what the algorithm does next. Key Takeaways Most founders have a shell of an ideal client — a title or demographic — but not the psychological depth. Getting to the internal thoughts, fears, and patterns of your person is what stops them mid-scroll.Being specific doesn't cancel out potential clients. People resonate with patterns and feelings, not just identities. The right specificity brings in more of the right people, not fewer.DM conversions aren't built in one conversation. They're built over time, the same way any real relationship forms — slowly, with genuine interest and no agenda attached to every exchange.The algorithm is driven by people's decisions and actions. Understanding your ideal client at a psychological level is the most reliable way to get content in front of the right people, regardless of what the algorithm does.When ideal client clarity is deep enough, content becomes intuitive. Ideas come on their own because you know your person well enough that you think like them.Fun, relatable content that has nothing to do with your business still has a place in your strategy. It widens the top of the funnel so the right people can find their way down it. Find Carlianne Instagram (IG strategy): @conversionwithcarliInstagram (learn to be a SMM): @carlianne_comptonFREE WTF IG Quiz: https://go.carliannecompton.com/wtf-ig-quizWebsite: go.carliannecompton.com/strategy-reset-page Resources from Brooke Backend Business Audit: https://stan.store/withbrooke/p/backend-business-auditFree Backend Self Audit: https://withbrooke.myflodesk.com/self-auditInstagram: @with.brookeWebsite: withbrooke.com

    36 min

  6. May 19

    What Female Founder Businesses Are Telling Me Right Now About Leads, Offers, and Growth | Ep. 29

    There are four conversations happening right now in founder communities everywhere — about leads, offers, scaling, and visibility. Each one points to something real. And in each one, there's a backend gap sitting underneath the surface that's doing most of the actual work. Brooke walks through all four: what the situation looks like, where the gap actually is, and what to look at before making the next move. Key TakeawaysMore leads into a backend with gaps produces more wasted opportunity, not more conversions. The infrastructure that receives leads matters as much as the volume of them.Before rebuilding an offer, walk the purchase path yourself. Count every step between interest and transaction and look for where someone could get confused and leave.Adding client volume to a structure that runs on the founder's personal effort accelerates the ceiling. Build the structure first, then grow into it.Visibility and conversion are two different problems. Tighten the path for the audience you already have before expanding the top of the funnel. Resources + LinksWork with Brooke Backend Business Audit: https://stan.store/withbrooke/p/backend-business-audit Free Backend Self Audit: https://withbrooke.myflodesk.com/self-audit Connect Instagram: @with.brookeWebsite: withbrooke.com

    12 min

  7. May 12

    What Is a Business Backend? And Why It's the Key to Sustainable Growth for Female Founders | Ep. 28

    If you've ever heard the words "systems," "automations," or "backend" and thought , "what does that actually mean for my business?" This episode is for you. Brooke breaks down exactly what a business backend is, why it matters, and what happens when the backend hasn't kept up with the business. Whether you're just starting to notice the cracks or you've been holding everything together manually for years, this episode will help you see your business backend clearly — and understand what needs to happen next. What You'll Learn in This Episode What a business backend actually is and what lives inside itWhy most female founders build their backend pieced together — and why that's completely normalWhy one-size-fits-all backend systems don't work — and what to do insteadHow to know when your backend needs professional attentionThe difference between hiring help and fixing your systems firstWhy a clean, sustainable backend is the foundation for business growth Your business backend is everything happening behind the scenes that your clients never see — your tech stack, your systems, your automations, your processes, and the way everything connects. Or doesn't. Most female founders build their backend as they go. A calendar tool here, an email platform there, a Zapier connection holding it all together. That works until it doesn't. And at some point — usually right when growth is within reach — the backend becomes the thing standing between where the business is and where it's going. The backend that got you here will not get you to the next level. But fixing it doesn't have to mean burning everything down and starting over. It means knowing what to look at, what to fix first, and what to build next. A business backend built for you — not borrowed from someone else's business — is what makes growth sustainable, scalable, and something you can actually show up for long term. 🔗 Free Backend Self Audit: https://withbrooke.myflodesk.com/self-audit 🔗 The Backend Business Audit: https://stan.store/withbrooke/p/backend-business-audit Work With Brooke Brooke is a backend strategist for female founders who know their tech and systems are holding them back — and have zero interest in being the one to fix it. Connect With Brooke 📱 Instagram: @with.brooke 🌐 Website: withbrooke.com 🎙️ Subscribe to She's Built Like a CEO wherever you listen to podcasts If this episode resonated with you: Leave a review, share it with a female founder who needs to hear it, and hit follow so you never miss an episode. She's Built Like a CEO is a podcast for female founders who are done being the employee of their own business. New episodes every Tuesday.

    15 min

  8. Apr 28

    Your Online Service Business Is Working. So Why Are You So Tired? | Ep. 27

    You did everything right. You built your business, you brought in clients, you figured out the tech. And somehow you are more exhausted than you have ever been in your life... even though this business was supposed to be the thing that gave you more freedom. It all makes complete sense once you understand what's actually happening inside your business right now. What This Episode Holds Why the tech stack you built wasn't wrong — it was built for a version of your business that no longer existsWhat's really happening when your tools don't talk to each other and you become the translator filling every gap manually, every single dayThe truth about businesses that look effortless from the outside — and what's actually making them runWhy growing revenue without growing infrastructure creates the kind of exhaustion that doesn't go away with a rest weekendWhat it means that your business is ready for something different, and why that's not a failure — it's momentumWhat has to change if you want to keep going without burning down Who This Episode Is For The woman whose business is generating income and clients, but she's somehow more depleted than when she startedThe woman who has bought the tools, set up the systems, and still ends every week buried in manual tasks she can't seem to get ahead ofThe woman who looks at other businesses running smoothly and quietly wonders what she's missingThe woman who is starting to wonder if this is just what running a business feels like — and who needs someone to tell her it doesn't have to be Key Quote "The business that looks effortless from the outside? It's not. They're supported, not effortless. And that support is invisible because it's working the way it's supposed to." Resources and Next Steps If you recognized your business in this episode and you're ready to understand exactly what needs to change and in what order — that conversation is available to you. Let's book your Backend Audit Here: https://stan.store/withbrooke/p/backend-business-audit And if you want to start auditing your own backend, I have a free resource that walks you through what needs to exist inside your business right now. Click here: https://withbrooke.myflodesk.com/self-audit You've built something incredible. The exhaustion you're carrying isn't proof that you can't do it. It's a signal that what you built is ready for more support underneath it. I'm here to help.

    7 min
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About

She has the vision, the clients, and the revenue. What she needs now is the business systems that finally match the CEO she's becoming. She's Built Like a CEO is for women who are ready to stop running their business and start leading it. Hosted by With Brooke, operations strategist with 20 years of experience.

Information

  • Creator
    With Brooke
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2026 With Brooke
  • Show Website
    She's Built Like a CEO