She's Busy AF Lauren Loreto

Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Price is Right" escapade—will leave you pondering the poignant connection between a zest for life and professional success. 
Find Erin Diehl Online:
itserindiehl.com learntoimproveit.com @itserindiehl on InstagramErin Diehl on LinkedInPURCHASE HER BOOK, I SEE YOU: https://www.itserindiehl.com/i-see-you Find Lauren Loreto online:
Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:
Erin's background (00:01:21) Personal anecdotes and the impact of childhood experiences (00:04:35)The impact of frequent relocations on personal growth (00:06:15) Erin's journey to creating Improve It (00:13:31) The significance of improv and overcoming fears (00:17:48) Radical Empathy as a Leader (00:22:02) Negative Listening Patterns and Empathy (00:27:31) Where to Find Erin’s Book and Staying Connected (00:37:10)Topics Discussed: Lauren Loreto, podcast, She's Busy AF, Brand Good Time, content marketing, web development, Erin Diehl, business improv educator, Improve It, keynote speaker, empathetic leadership, professional development, comedy, experiential learning, background, experiences, insights, improv, personal growth, childhood experiences, challenges, adaptability, authenticity, community, college experience, Clemson University, aspirations, broadcast journalism, Chicago, Second City, Improve It, professional development company, acting classes, theater, leadership, radical empathy, book, communication skills, effective communication workshop, negative listening patterns, IQ, leader, burnout, recalibrate, healing journey.

We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for conducting tech stack assessments, and reflect on the sobering responsibilities of data management, ensuring client trust remains unshaken.


Find Weston online:
https://www.linkedin.com/in/westonferguson/

Find Lauren Loreto online:
Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps:
Common Misconceptions about AI in the Workplace (00:04:16) Role of Operations and AI Integration (00:06:29) Impact of AI on Productivity and Performance & Its Challenges (00:09:39) AI Implementation Examples (00:16:06)Ethical Considerations and Data Privacy (00:18:32) Selecting AI Tools for Business (00:20:30)Ethical considerations in AI usage (00:31:29) Accessibility of AI tools (00:36:03) 

Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'.  Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. Forget what you thought you knew about marketing; it’s time to get busy, get creative, and grow with tactics that are as affordable as they are effective.

CHECK OUT OUR 90 DAY PLAN SERVICE: https://brandgoodtime.com/90-day-plans

Find Lauren Loreto/Brand Good Time online:
Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc.,  and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.


Find Lexie Online
https://www.linkedin.com/in/lexie-smith-pr/https://theprbarinc.com/https://growthmodeagency.com/https://www.instagram.com/theprbar_inc/ Check out GROWTH MODE Agency: https://www.growthmodeagency.com/ 

Find Lauren Loreto online:
Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps:
The importance of thought leadership (00:01:33) Benefits and components of thought leadership (00:09:00) Developing a strong positioning statement (00:10:02) Incorporating personal stories into thought leadership (00:15:22)Selecting the right channels for thought leadership (00:16:30)Challenges in prioritizing personal brand and thought leadership (00:20:37)Writing for Thought Leadership (00:23:15) Leveraging Platforms for Thought Leadership (00:25:18) Pitching Topics to Outlets (00:29:13) Conversion from Articles to Leads (00:32:09) Trends in Thought Leadership (00:37:20) 
Topics discussed: Lauren Loreto, Brand Good Time, marketing agency, content marketing, web design, development, podcast, She's Busy AF, Lexie Smith, Pitchin' and Sippin' podcast, PR Bar Inc, top 20 in their 20s, brilliant PR expert, top female entrepreneur, trailblazer women leader, Growth Mode PR, Communications Agency, rebranding, positioning statement, thought leadership strategy, owned channels, earned channels, target audience, personal brand development, marketing, PR, synergy, authenticity, relatability, benefits of thought leadership, successful thought leadership strategy, challenges, opportunities, sustainability, building personal brand, leads, commitment, accountability, authoring articles, third-party outlets, HARO, Qwoted, journalists, pitching, educational content, earned media, paid contributor programs, AI, content creation, LinkedIn.

On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies. 

HOW TO CALCULATE YOUR WEBSITE CONVERSION RATE VISUAL EXAMPLE: https://www.loom.com/share/8b35507602ff486aa72aa701d81c5682

Find Lauren Loreto/Brand Good Time online:
Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 
Timestamps
The importance of understanding data (00:00:17) Understanding website conversion rates (00:02:21) Optimizing website conversion rates (00:04:37) Visual cues and user experience (00:12:46) Topics discussed
website conversions, e-commerce, service-based businesses, marketing agency, data, user experience, storytelling, content marketing, web design, development, conversion rate, website traffic, service providers, e-commerce businesses, conversion goals, compelling story, calls to action, user testing, web audits, business success, website strategies, optimization.

When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predictable scaling strategies. Tune in for a deep dive!
Find Bella online:
https://bellahegartydigital.com https://linkedin.com/in/bella-hegarty-digital https://instagram.com/bellahegartydigital Find Lauren Loreto online:
Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps:
Introduction to Client Experience and Operations (00:00:15)Common Challenges in Quality Delivery and Scaling (00:07:05)Standardized Processes for Service Delivery (00:08:55)Creating Predictability in Scaling Process (00:15:53)Smooth Onboarding of Clients and Team Members (00:17:56)Tools for Streamlining Operations (00:20:07)Time Tracking and Data Insights (00:21:42)Measuring Client Experience Success (00:26:32)Enhancing Customer Experience (00:31:16)Importance of Client Feedback (00:36:20)Strategic Partnerships and Exit Strategy (00:38:57)Long-Term Client Support (00:41:56)Understanding Client Expectations (00:42:08)Challenges in Service-Based Businesses (00:43:12)Closing Remarks (00:45:02)