The Influence Effect: By SheSpeaks SheSpeaks, Inc.

Part 1 of Two Episodes

In this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement.
**Creators vs. Influencers:**
 What's the difference between a creator and an influencer? Learn from Mimi's expertise how each serves a unique purpose in digital content and marketing, and why understanding these roles is crucial for both brands and individuals in the social media landscape.
**Skin Deep Strategies**
Why are popular dermatology accounts on TikTok so important in educating on products and skincare routines, especially in the maze of skincare and  'TikTok-educated' users.
 **Gen Alpha Waves:**
The episode dives into the emerging trends influenced by the youngest social media users. It touches upon the crucial role of educators in a landscape where a "TikTok made me buy it" culture prevails, potentially exposing younger audiences to products beyond their needs.
Links and Resources - Connect with Mimi Banks
 
Follow Mimi on Instagram:
https://www.instagram.com/mimibanks/?hl=en

MB Social: https://www.mimibsocial.com/
https://www.instagram.com/mbsocial.agency/?hl=en


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In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger."   While she’s no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy,  and the ethical considerations surrounding the use of family in social media content.  They discuss these topics stemming from an article in Cosmopolitan, The Parenting Influencers Who Won't Stop Posting Their Children. 
Aliza and Joey also explore the topics in this article, as well as the dynamic landscape of content creation, touching on the shifting perspectives, the monetization of family life, and the impact on children thrust into the social media spotlight. 
Highlights of the Discussion: 
 Origins of Mom Influencers: Joey Fortman reflects on her transition from radio hosting to launching a blog in 2008 after a period of postpartum depression and identity struggle as a new mom.Evolution of Content Creation: The conversation explores the shift from documenting family histories to the emergence of influencer marketing.Ethical Dilemmas: The discussion addresses the “Sharanting Reckoning" article and the ethical considerations around featuring children in content, and the blurred lines between sharing family experiences and the rights of children.Impact on Children: The podcast delves into the implications of portraying children in social media content, including considerations of consent, privacy, and long-term effects on their well-being.In this episode, also hear from Joey about  her journey from working as a radio host to becoming a pioneer in the influencer space, particularly in the mom blogging community. She discusses how she turned to blogging as an outlet during a challenging time and delves into the transformation of influencer marketing through personal experiences.

You can find Joey here:  https://joeyfortman.com/


Article referenced above:
The Parenting Influencers Who Won't Stop Posting Their Children by Fortesa Latifi
https://www.cosmopolitan.com/lifestyle/a60115669/why-family-influencers-post-children/
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In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or  "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified? 

Victoria shares her journey into content creation surrounding her role as a traditional homemaker and the changes she's witnessed in the traditional wife community.  Victoria helps shed light on the reason the definition is evolving and the impact that younger and new creators are having on the space, by creating content designed to get a reaction.

Victoria helps to break down the real, intended meaning behind traditional homemaking, the challenges, and the misconceptions about domestic tasks.

Tune in to hear our discussion about what might be next on the horizon for the community, why she thinks a traditional wife television series might just be next, 

Links and Resources:

Visit Victoria on Social 
Instagram: https://www.instagram.com/thymeandtenderness/?hl=en
TikTok: https://www.tiktok.com/@thymeandtenderness
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This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial, tax, or legal advice. Please consult with your own advisor for such advice.
In this episode, we sit down with Megan Allen, the creator behind the blog and Instagram page "Raising Twin Boys." Megan shares her journey into the world of content creation and influencer marketing, and how she organically grew her following. She discusses her approach to creating engaging content for her audience, particularly fellow moms. The conversation also delves into Megan's brand partnerships and how she selects the right brands to collaborate with.
Megan also opens up about her personal experiences, including losing her father, the financial implications of his passing and why she chose to partner with Prudential. She explains the significance of empowering women through financial planning and shares how she seamlessly integrates relevant partnerships, like the partnership with Prudential, into her content.
This episode offers insights into brand partnerships, and the importance of authenticity in content creation. 


Episode Highlights: 
1. Megan's journey into content creation and becoming a full-time influencer
2. Understanding the audience: Connecting with moms and sharing relatable content
3. Monetizing: The role of brand partnerships and affiliate marketing
4. Navigating the challenges of judgment and criticism as a mom influencer
5. Long-term brand partnerships and the importance of authenticity
6. The impactful partnership with Prudential and the personal relevance of financial planning for women
7. Future content plans
 
Links & Resources 
Meghan: https://www.instagram.com/raisingtwinboys/ 
Prudential Retirement Checklist: https://on.pru/7_RET2023
Connect with a Prudential Financial Professional: https://www.prudential.com/common/findfinancialprofessional
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Join us as we sit down with Gen-Z content creator, mental health and chronic illness speaker & advocate, Gigi Robinson. Gigi was a guest on the show back in 2022 and walks us through her own personal journey, working to overcome personal health struggles and advocating for content creators in regard to pay and mental health. You'll hear how Gigi's work on both of these topics helped earn her two separate invitations from the White House. 

We talk about the the challenges of the fast-paced, ever-changing digital landscape and how content creators have to blance negativity and managing their mental health. Gigi shares her initiative to create a dedicated Mental Health Day for Creators,  shedding light on the urgent need for mental health resources within the creator space. Gigi also discusses authenticity, advocacy, why creators need to create a personal brand. 


Learn More & Follow Gigi: 
https://www.gigirobinson.com/https://www.instagram.com/itsgigirobinson/https://www.linkedin.com/in/gigirobinson/Want more from SheSpeaks?

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How do you build a life worth living?  In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic. 
Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life breaks down the secrets that will help you discover your core values, embrace change and see failure as part of the journey to find success. Lan's perspective is a game-changer for those seeking fulfillment and success. 

Episode highlights: 
Insights on finding genuine success and happiness. Lan shares her experience of finding her voice and building a community on LinkedIn during the pandemic, emphasizing the importance of consistency and authenticity in content creation.Creating a life worth living.The Four Secrets to Finding Success and HappinessEmbracing Change and Self-Care: The significance of removing self-doubt, surrounding oneself with positive influences, and prioritizing health and well-being as an integral part of personal growth and success.Rethinking Failure and Taking Risks: Reframing failure as part of the journey to success, urging individuals to embrace risk-taking and innovation.Key Links & Resources:
LinkedIn | YouTube | lanphan.co/

New Book - Release Date 4/2: Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life
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