13 episodes

Shift Click is a podcast about tech, innovation, the people who are driving it, and their combined influence on our life and times. We are curious about how the simplest of ideas can be groundbreaking. Every month, we feature entrepreneurs and experts and take a deep dive into their journeys asking them to share their insights and perspectives on trending topics that are taking the world by storm.  Shift Click aims to:- separate hype from reality, especially in the tech industry and shine a practical light on new and emerging technology - gauge the rapidly changing influence of technology on global culture - celebrate companies that are pragmatic and making an impact around themShift Click is brought to you by Codup - a Software House that simplifies complex business problems with pragmatic engineering. 

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    • Technology

Shift Click is a podcast about tech, innovation, the people who are driving it, and their combined influence on our life and times. We are curious about how the simplest of ideas can be groundbreaking. Every month, we feature entrepreneurs and experts and take a deep dive into their journeys asking them to share their insights and perspectives on trending topics that are taking the world by storm.  Shift Click aims to:- separate hype from reality, especially in the tech industry and shine a practical light on new and emerging technology - gauge the rapidly changing influence of technology on global culture - celebrate companies that are pragmatic and making an impact around themShift Click is brought to you by Codup - a Software House that simplifies complex business problems with pragmatic engineering. 

    Navigating Digital Transformation: Building Trust and Success in B2B E-Commerce

    Navigating Digital Transformation: Building Trust and Success in B2B E-Commerce

    What happens when B2B buyers start their supplier searches on Amazon and Google? Join us as eCommerce expert Jason Greenwood uncovers the critical importance of digital presence for B2B suppliers and shares strategies to quickly build trust and overcome technological barriers. With Codup CEO Asim Bawany providing technical expertise, we lay out a roadmap for successful digital transformation in the B2B sector, emphasizing empathy and understanding customer needs.Discover the power of LinkedIn...

    • 1 hr 16 min
    Powering B2B eCommerce Success and Overcoming Challenges

    Powering B2B eCommerce Success and Overcoming Challenges

    In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B ...

    • 54 min
    Agile Strategies in B2B eCommerce

    Agile Strategies in B2B eCommerce

    In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a un...

    • 44 min
    Personalization in B2B eCommerce and How AI can Help

    Personalization in B2B eCommerce and How AI can Help

    In this 10th episode of Shift Click, and the first episode of our B2B series, Maaz dives into an insightful discussion with Jason Hein, a passionate B2B Ecommerce Evangelist and the Principal B2B Visionary at Bloomreach. As they navigate through a series of engaging discussions, they shed light on how businesses are transforming through digital strategies, particularly focusing on product data management and the impact of personalization and segmentation in B2B commerce. The conversation take...

    • 1 hr 1 min
    Exclusive Q&A Session about ECommerce SEO with Louis Smith

    Exclusive Q&A Session about ECommerce SEO with Louis Smith

    This episode is packed with expert insights from Louis Smith, who’s a prominent figure in the world of Ecommerce SEO. Louis answered a series of audience-sourced inquiries throughout the episode and offered his valuable perspectives on various topics: The influence of AI chatbots on how consumers search. The combined effects of SEO and AI on search behaviors. The interplay between SEO and discerning user search intentions. The role of content quality and AI in engaging use...

    • 54 min
    Building a Successful Food Brand and Taking it into 6000+ Supermarket Shelves in the UK

    Building a Successful Food Brand and Taking it into 6000+ Supermarket Shelves in the UK

    In this episode, we're venturing outside our typical tech world to dive into a mouthwatering tale of innovation. While there might be an element of "food technology" involved—after all, creating a delicious supermarket-shelf pastry is an art—our focus today is not on the tech side. Instead, we explore how a deep-rooted family passion for food transformed into a retail brand that has unexpectedly swept the top supermarkets of the United Kingdom.Join us as Maaz unravel the inspiring journey of ...

    • 50 min

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