Shift Happens with Litty Samuel

Litty Samuel
  • 5.0 (42)
  • CAREERS
  • UPDATED SEMIWEEKLY

Welcome to Shift Happens, the podcast that keeps you informed about the rapid changes in Big Tech, Media, and Film. Hosted and Produced by Litty Samuel, this show delves into the latest developments, trends, and innovations transforming these industries. Shift Happens takes you on a journey with in-depth reporting, expert interviews, and insightful analysis to help you stay ahead of the curve. Tune in to explore the shifts shaping our digital world and discover how they impact you.

  1. You've been laid off. Now what?

    JAN 13

    You've been laid off. Now what?

    Getting laid off can knock the wind out of you. I’m joined by Melanie Ehrenkranz, the creator of Laid Off, to share real advice from hundreds of people navigating job loss and figuring out what’s next.

    30 min
  2. Did social media become the new third space?

    12/18/2025

    Did social media become the new third space?

    Somewhere along the way, the internet became the closest thing many of us have to a community. I talked with Hanna Horvath, financial planner who studies how people behave about why third spaces disappeared, how that changed our behavior, and what it means for the future of media and connection. It’s a conversation that made me rethink how we show up for audiences.

    33 min
  3. Is Gen-Z leading a digital reset?

    07/24/2025

    Is Gen-Z leading a digital reset?

    In this episode of Shift Happens, we dive into the world of social media burnout, the rise of Gen Z’s digital detox, and how the game is changing. I sit down with Michael Easter, author of The Comfort Crisis, to talk about the addictive power of algorithms, why we can’t seem to stop scrolling, and how the future of digital consumption is shifting right under our noses. From slot machines to social media, we explore how tech companies are shaping our habits and why real, authentic experiences are becoming more valuable than ever.

    52 min
  4. How THIS podcast Hit 250K downloads in 7 Episodes!

    05/20/2025

    How THIS podcast Hit 250K downloads in 7 Episodes!

    Tim Fullerton is the co-creator and host of Find Out, a new podcast that pulled in over 250,000 downloads in just seven episodes — without celebrity guests or media backing. In this episode, we dig into how he did it, what makes Find Out different from traditional media, and why he believes this show can evolve into a full-fledged media company. Can they do it?

    43 min
  5. So We’re Back on YouTube Again. What’s Next?

    05/01/2025

    So We’re Back on YouTube Again. What’s Next?

    Ryan Hashemi helped build Jubilee into a YouTube powerhouse. Now, he’s helping brands do the same at Snowball — and what he has to say about platform whiplash, short-form myths, and long-term content strategy is something most execs aren’t ready to hear. We talk about why TikTok fame doesn’t translate to business, why your thumbnails are killing your content, and why dipping into YouTube never works. If you're ready to commit, everything you need to know is in here.

    1h 19m
  6. The Great Commerce Reorg Is Here—Who’s Ready for What’s Next

    03/25/2025

    The Great Commerce Reorg Is Here—Who’s Ready for What’s Next

    Commerce has been one of the most reliable revenue drivers in digital media—but something is shifting. Dotdash Meredith, Hearst, and Food52 have all made major cuts to their commerce teams in recent months. And yet, the industry is still projected to grow. So what’s really going on? In this episode, I sit down with Nilla Ali, former EVP of Commerce at BuzzFeed and now co-founder of GAAN Creative, to unpack the real reasons behind the shake-up: AI disruption, Google algorithm changes, Amazon commission cuts, and the rise of creator-led conversion. It's the great commerce re-org!

    45 min
  7. How did traditional media lose an entire generation of young men?

    03/10/2025

    How did traditional media lose an entire generation of young men?

    Young men aren’t consuming media like they used to—so where did they go? Former Barstool CEO Erika Ayers Badan joins me to break down how Barstool kept its audience, why brands like GQ and Men’s Health lost them, and whether there’s still a chance to win them back—or if that opportunity has passed. Plus, the rise of creator-led content, Discord, and Jack Mac’s unexpected fame.

    39 min
  8. TikTok Chaos, Meta's Mess, and the Future of Social Media

    01/22/2025

    TikTok Chaos, Meta's Mess, and the Future of Social Media

    TikTok shuts down, comes back thanking Trump, and creators are left wondering if the algorithm is broken—or if this is the perfect time to jump back in. Meanwhile, Instagram’s Edits app proves Meta is still stuck in its copycat era, and creators everywhere are asking: What the hell is happening to social media? In this episode, Lia Haberman joins us to break down the chaos, explore how creators can adapt to this fractured landscape, and ask the big question: is this the end of social media as we know it—or just the beginning of something new?

    53 min
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About

Welcome to Shift Happens, the podcast that keeps you informed about the rapid changes in Big Tech, Media, and Film. Hosted and Produced by Litty Samuel, this show delves into the latest developments, trends, and innovations transforming these industries. Shift Happens takes you on a journey with in-depth reporting, expert interviews, and insightful analysis to help you stay ahead of the curve. Tune in to explore the shifts shaping our digital world and discover how they impact you.

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