Still In Progress | For Women Entrepreneurs Who’ve Outgrown the Business They Built

Brittany Cates | Business Evolution Strategist
  • 5.0 (27)
  • Entrepreneurship
  • Updated Weekly

You built something that made sense for who you were then. But somewhere along the way, you outgrew it. "Still in Progress" is about the hidden cost of staying in a business, career or identity that no longer fits, and what it takes to evolve without burning everything down. Hosted by Brittany Cates, it’s for women navigating changing ambitions, visibility, identity shifts and the "messy middle" of figuring out what fits now. Expect honest conversations, fresh perspective and practical ways to make clearer decisions about what comes next.

  1. 4d ago

    The Familiarity Trap: Why You Can't See What's Wrong With Your Own Brand

    You've been showing up the same way for a while now, same website, same social presence, same elevator pitch, and it's worked. So you've never really questioned it. But "it's worked so far" and "it's still working" aren't the same thing. In this episode, I'm pulling from something I see constantly in my day job as a UX designer: the person closest to a product is usually the worst judge of whether it still makes sense to a stranger. I'll walk through why that happens, why it applies directly to your brand, and how to tell if you're in that blind spot right now, without scrapping everything you've built to find out. If something's been nagging at you about how you're showing up, this one's for you. DM me on Instagram @catescreative.studio if this lands.

  2. Sep 8

    Rebuilding Your Career, Your Finances and Yourself From Nothing (feat. Nancy Benet)

    Nancy Benet chased the CPA path since she was a kid. Got the degree, did everything right, and still found corporate accounting wasn't actually the thing she wanted. That was just the first pivot. Five failed businesses with her husband. A divorce. Four kids. $650K in debt, in the middle of a recession, with no job. She bought a tax practice because she had to, not because she had it figured out. What followed wasn't a straight climb back to stability. It was small steps, one pivot after another, and a slow rebuild of both her business and her relationship with money. We talk about the moment she stopped blaming her circumstances and realized every choice she'd made had gotten her here, and every choice from here forward could get her somewhere else. We also get into: The New Zero method, a piece of advice from a friend that changed everything for her business.Why cash flow is the thing that actually keeps a business alive. And why she still doesn't plan ten years out, only the next step. If you've ever felt like you're rebuilding from nothing, this one's proof it's possible. --- Connect with Nancy Website: www.successyourway.com Instagram: @success.your.way Book: Tame Your Money Monster

  3. Sep 1

    You're Not Stuck. You're Waiting for Permission.

    You're not behind. You're not lazy. You're waiting. Waiting until you have more clarity. More certainty. More confidence that the direction you're heading is the right one before you fully commit to it. In this episode, I'm getting honest about what that waiting actually feels like from the inside — and why the figuring out doesn't happen before you move. It happens because you move. This is a conversation about permission. Whose voices you're actually letting drive your decisions, what it looks like to honor a commitment without punishing yourself, and what opens up when you stop making certainty a prerequisite for action.

  4. Aug 25

    Why Outgrowing What You Built Isn't Starting Over

    Most of us were taught to find our one thing and stay. Build it, commit to it, become it. And then we kept growing. In this episode, I'm unpacking the belief that there's supposed to be one right path, one version of yourself you arrive at and stay. Because if something you've built no longer fits the way it used to, that's not a sign you made the wrong choice. It's a sign you've outgrown it. And those are completely different things. This episode is about reframing what it means to keep evolving past the version of yourself who started. Connect with Brittany Instagram @catescreative.studio Website www.catescreativestudio.com

  5. Aug 18

    How to Know You've Outgrown Your Brand

    You know something's off, but you can't quite name it. Your work has grown. Your brand hasn't caught up. In this episode, I walk through four specific signs that your brand is still speaking for an earlier version of you, and what that gap is actually costing you, using a question I've been sitting with about my own life to get there. If you've been quietly embarrassed to send someone your website, or you keep attracting clients who want to talk you down, this one's for you. You're not behind. You're still in progress. Connect with Brittany on Instagram @catescreative.studio

  6. Aug 11

    When Everything's Fine But Nothing Feels Right (feat. Kendra Jarrell)

    You've built the life you said you wanted. The business. The house. Maybe both, from the ground up. And somewhere in the middle of a completely ordinary day, it hits you: everything is technically right, and nothing feels like it. This week I'm talking with Kendra Jarrell, author of Becoming Home: Self-Discovery Through the Power of Space, about the moment she pulled into her driveway of a brand-new custom home and felt the exact same frustration she'd been feeling in her business. Same tension. Different room. We talk about what that discomfort is actually telling you, why your home has been quietly mirroring every version of you you've ever been, and how the space you live in can become the fastest way back to yourself when your business, your identity, or your life stops fitting the way it used to. This isn't a home organization conversation. It's about what happens when you finally stop pushing the feeling down long enough to hear what it's been trying to say. CONNECT WITH KENDRA Website: https://www.consultwithkendra.com/ Clarity Quiz: https://www.consultwithkendra.com/quiz Amazon Author Page: amazon.com/author/kendrajarrell Instagram: https://www.instagram.com/ownbecominghome/ CONNECT WITH BRITTANY Website: https://catescreativestudio.com Instagram: https://www.instagram.com/catescreative.studio/

  7. Aug 4

    Fixing Yourself vs. Expressing Who You've Already Become

    You've got a list. The health goal, the relationship, the business that's finally thriving. And you know exactly what's on it. You just can't seem to act on it. In this episode, Brittany unpacks a conversation with her coach that reframed the entire way she looks at her own goals, plus an unexpected moment from another podcast that cracked the idea wide open. It's not about fixing what's wrong with you. It's about finally expressing what's already there, and chances are, you've got a version of that same list, whether it's your goals, your business, or the brand you keep circling back to and never quite landing on.

  8. Jul 28

    The Point of View Problem: Why Your Brand Feels Like Everyone Else's

    You left your career to build something on your own terms. You built it. And somewhere along the way, it started to feel a little too safe — competent, capable, and quietly like it could belong to anyone. This episode is about the difference between a business that's efficient and a business that's actually you — and how I stumbled into that realization somewhere between a therapy session, an HGTV binge, and a two-hour wander around HomeGoods. If your brand feels a little too polished and not quite specific enough right now, that's not a sign something's wrong. It might just be a sign you've outgrown the version of the business you built. — Come tell me what part of you has been asking for more room lately on Instagram → ⁠⁠@catescreative.studio⁠ Ready to figure out exactly where the gap is? The Strategic Brand Reset is where we do that work together: ⁠⁠https://catescreativestudio.com/⁠⁠ Take the ⁠⁠Brand Clarity Quiz⁠⁠ to find out why your brand feels off right now.

See All (98)

5
out of 5
27 Ratings

About

You built something that made sense for who you were then. But somewhere along the way, you outgrew it. "Still in Progress" is about the hidden cost of staying in a business, career or identity that no longer fits, and what it takes to evolve without burning everything down. Hosted by Brittany Cates, it’s for women navigating changing ambitions, visibility, identity shifts and the "messy middle" of figuring out what fits now. Expect honest conversations, fresh perspective and practical ways to make clearer decisions about what comes next.

Information