What if ethical investing isn’t primarily about money, but about what you’re willing to invest yourself in? In this episode of Shifting to Ethical Systems, host Jules Harrison-Annear re-examines ethical investing through a different lens. One that centres time, care, and listening as the real forms of capital that help people and ideas grow. Drawing on JERICA Global’s Catalyst Kits Programme, which supports young entrepreneurs across the globe, Jules shares three reflections that challenge dominant investment narratives. From fast returns and scale to extraction and pressure, this episode explores a quieter but more resilient approach to investing. Through lived experience, Jules shows how ethical investing creates the conditions for confidence, capability, and long-term impact. When money becomes a support rather than the centre, people innovate more freely and systems grow stronger. This episode is for investors, funders, and leaders who want to create impact without sacrificing integrity, and who are willing to rethink what “return” really means. If you liked the episode, check out this one next: Ethical Investment | When Finance Serves Life: Impact Investing Key quote: “Ethical investing puts money back in its rightful place, as a servant, not a master.” Episode breakdown: 00:48 Rethinking Ethical Investing Why investing is about more than capital, and how dominant narratives of speed, scale, and exits limit real impact. 01:20 The Tension Between Speed and Care Why slower investing can feel risky in fast systems, and how extraction creates fragility while care builds resilience. 01:55 Time as an Investment How listening, humility, and consistent presence matter more than seed funding for entrepreneurs. 02:30 Care Builds Capability Why encouragement, honesty, and psychological safety create confidence and momentum that money alone cannot. 02:55 Funding as Support, Not the Centre How quiet capital as a safety net, not a pressure point, allows people and ideas to innovate freely. 03:06 Redefining Return and Legacy How ethical investing changes how we measure success, build partnerships, and create lasting impact by backing people, not just ideas. P.S. If you’re exploring how to invest for long-term impact and legacy, visit jericaglobal.com or book a discovery call to learn more about our Catalyst Projects and how we support impact entrepreneurs with care, time, and integrity. Credits: Music: Under the Willow Tree by Vita Irrita, used with full permission from the artists.Podcast created with the support of Conscious Marketing Movement.