The Mindful Bullhorn Borshoff

In our conversation with Jägermeister Marketing Director, Christian Stindt, we’ll discuss how Jägermeister UK celebrates the best nights of their audiences’ lives, with its “Best Nights” campaign. While the ice-cold shot launched in Germany over 80 years ago, the people and team behind the brand today, know the importance of a nightlife environment that is enjoyable for all and allows for creative freedom. We’ll chat about how Jägermeister UK brings this global initiative to life with unique experiences and content celebrating music, fashion, design, place, culture, accessibility and inclusion. Tune in to learn how the brand works with nightlife experts to hear their stories, better understand industry challenges and support a global network of creatives on their professional journeys. 

In our conversation with Janus Founder and CEO, Richard Worshem, we’ll discuss the founding of Janus Motorcycles, and how they make simple and beautiful machines, drawing on the Northern Indiana spirit of manufacturing. We’ll explore the brand and what it has done to create a loyal following of riders who value experience and who celebrate the form of Janus Motorcycles, over function. This discussion will cover the impact the Janus brand makes through its commitment to utilizing a global marketplace to source the most reliable components, building to order and selling directly to its customers and how Janus at its heart is obsessed with helping its riders pursue a “rambling” lifestyle.  

Borshoff’s YouTube and podcast series brings marketers and creatives purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind it, are making an impact on the world, their industries and their audiences.
 
We call this series, "The Mindful Bullhorn."
 
Bullhorns are famously loud, directional, and attention-getting. A mindful one, though, uses its power and voice with strategy and intention -- considering the needs of its audience first, and cutting through the noise in a thoughtful way to offer something of real value. It embraces the unexpected. It creates conversation. It establishes trust. It shapes commerce, communications and culture for the better. 
 
The Mindful Bullhorn series celebrates this feat. We look at, and learn from, the most thoughtful, creative and authentic ways brands are connecting with their audiences today.

Join Terri Wada, of Collabo XD, and Borshoff's Katherine Coble and Justin Wojtowicz as they discuss a unique approach to customer research. Terri explains how the various forms of research we can employ don't always allow us to understand someone else's full experience, or that all humans are creative, or that the world around us is constantly changing. Marketers and researchers who aim for more creative research approaches unlock the real reasons behind why consumers choose the things they choose.

In our conversation, we’ll discuss and debate generative AI’s impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we’ll discuss how we are and are not using AI in our roles as content marketers. Where we’ve seen successes. Where we’ve seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.