Retain: The Customer Retention Podcast

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Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.

  1. 2024/09/12

    Thank You, Retain Listeners! Share Your Thoughts for the Next Chapter

    In this special episode of Retain: The Customer Retention Podcast, host Lauren DeSouza shares an important update with our loyal listeners. As we approach our two-year anniversary, the team is taking a well-deserved seasonal break to recharge and prepare for an exciting return in 2025.

    2 分鐘
  2. Gamification Expert: What’s New in Gamification, The Dark Side of Gamification & Are We Suffering From Gamification Fatigue?

    2024/09/03

    Gamification Expert: What’s New in Gamification, The Dark Side of Gamification & Are We Suffering From Gamification Fatigue?

    In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Moe Ash, Founder and Learning Architect at The Catalyst. They discuss the concept of gamification fatigue, recent innovations in the field, and how businesses can adapt their retention strategies to avoid customer burnout.

    33 分鐘
  3. Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins

    2024/08/27

    Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins

    In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza is joined by Francisco Bram, VP of Product Marketing, Brand and Business Development at Albertsons Companies. They discuss leveraging customer insights for product development, the importance of customer retention, and how to build strong customer relationships in both startups and large corporations.

    33 分鐘

  4. 2024/08/20

    Customer Experience Genius: Eight Phases of Customer Emotions, Pay Attention To Retention & Turn Customers Into Advocates

    In this Greatest Hits episode, Lauren welcomes customer experience expert Joey Coleman to the podcast. Joey is the Chief Experience Composer for Design Symphony, a customer experience consultancy that helps companies create memorable and lasting experiences for their customers. In this episode, Lauren and Joey cover everything from pattern recognition in customer experience and how to turn your customers into advocates for your brand, to the eight phases of customer experience and why Taylor Swift might be the most brilliant marketer of our generation.

    49 分鐘

  5. 2024/08/13

    Shopify Expert: Why You Need To Personalize, When To Solve Problems & How To Be Agile

    In this Greatest Hits episode, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale.

    32 分鐘
  6. Customer Feedback Specialist: The Value of Customer Feedback, How AI is Changing the Game and What Movie has the Best Marketing?

    2024/08/06

    Customer Feedback Specialist: The Value of Customer Feedback, How AI is Changing the Game and What Movie has the Best Marketing?

    In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with Prashant Mahajan, Founder and CEO of Zeta.io, a platform allowing product teams to collaborate and manage their products. They discuss the importance of customer feedback in product development, how AI is changing the game, and practical strategies for prioritizing customer input.

    26 分鐘

  7. 2024/07/30

    CRM Specialist: How to Make Your Emails Stand Out, Breaking Down Lifecycle Marketing & Remember to Brighten Your Customers’ Days

    In this Greatest Hits episode, host Lauren DeSouza is joined by Elyssa Verhoogen, the Senior CRM & Lifecycle Marketing Consultant at Dojo. In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.

    30 分鐘
  8. SEO Experts: Everything You Need to Know About SEO, Why SEO isn’t Dead & Do You Know Your Audience?

    2024/07/23

    SEO Experts: Everything You Need to Know About SEO, Why SEO isn’t Dead & Do You Know Your Audience?

    In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Scott Gardner and Brent Bouldin of New Media Advisors. Together they discuss the importance of SEO in driving customer retention and growth. Scott and Brent also share valuable insights, including the need for valuable content, understanding audience intent, and integrating SEO into the organization.

    32 分鐘
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簡介

Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.

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