25 episodes
Shoppernomics Phil McGee
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- Business
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5.0 • 3 Ratings
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Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
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Episode 25 - Herb Sorensen
Herb Sorensen takes us Inside the Mind of the Shopper
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Episode 24 - Russell Zwanka
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
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Episode 23 - Constantinos Pantidos
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
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Episode 22 - Michael Solomon
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
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Episode 21 - Constant Berkhout
Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
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Episode 20 - Tim Routledge
Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points
Customer Reviews
It's about time!
Finally, a podcast for people who want to better understand shoppers and shopper behavior. I really like the format of interviewing academics who are not trying to sell a book but rather uncover truths about consumer behavior and decision making. I look forward to many more episodes to come.