Shoppernomics

Phil McGee

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.

  1. 07/20/2020

    Episode 25 - Herb Sorensen

    Herb Sorensen takes us Inside the Mind of the Shopper

    48 min

  2. 06/09/2020

    Episode 24 - Russell Zwanka

    Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

    1h 14m

  3. 05/28/2020

    Episode 23 - Constantinos Pantidos

    Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability

    1h 19m

  4. 01/29/2020

    Episode 22 - Michael Solomon

    Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them

    1h 5m

  5. 12/21/2019

    Episode 21 - Constant Berkhout

    Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy

    1h 2m

  6. 11/09/2019

    Episode 20 - Tim Routledge

    Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points

    1h 5m

  7. 09/14/2019

    Episode 19 - Markus Husemann-Kopetzky

    Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.

    58 min

  8. 08/21/2019

    Episode 18 - Marco Palma

    Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab

    41 min
See All (25)

Ratings & Reviews

5
out of 5
3 Ratings

About

Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.

Information

  • Creator
    Phil McGee
  • Years Active
    2018 - 2020
  • Episodes
    25
  • Rating
    Clean
  • Show Website
    Shoppernomics