Shoppernomics
Phil McGee
Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
It's about time!
01/23/2018
Finally, a podcast for people who want to better understand shoppers and shopper behavior. I really like the format of interviewing academics who are not trying to sell a book but rather uncover truths about consumer behavior and decision making. I look forward to many more episodes to come.
About
Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
Information
- CreatorPhil McGee
- Years Active2018 - 2020
- Episodes25
- RatingClean
- Show Website