Should All Marketers Code?

Joe Zappa and Adam Remson discuss a provocative Marketecture guest column by Brett Wilson for which the email subject line was “Only Hire Marketers Who Can Code.” Nice clickbait, Ari — game recognize game. Joe and Adam explore the gap between CEO and VC prognostications about AI and what it looks like in practice, how AI really is helping marketers become builders, and why you want to be like Josh Hart.