52 episodes
The Master Marketer Show Proofpoint Marketing
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- Business
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5.0 • 1 Rating
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Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.
Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.
Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the strategies, executed the tactics and reported on the results.
We’ll use the following framework to guide the conversation:
MINDSETS:
What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?
SKILLSETS:
What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?
TOOLSETS:
What were the tools you used? What tools did you wish you had? What tools did you use that weren’t necessary or didn’t work as you expected?
RESULTS:
What were the results? What did you learn? What were your metrics for success? The more details you can provide, the better: ROI, Leads, Closed Won Deals, Pipeline Generated, etc.
Episodes are released every Wednesday and are available on our website, LinkedIn, YouTube and all major podcasting platforms.
This is the only podcast that takes you deep into the MINDSETS, SKILLSETS & TOOLSETS the top B2B Marketers use to drive RESULTS!
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Ep. 51 Adam Beck - From Idea to Sold-Out Event: How to Successfully Host Your First In-Person Event
In-person events are making a comeback! Join us as we explore how Adam Beck and his team at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality.
Learn key insights on event strategy, including:
- How to determine there is demand and find the right audience for your event idea
- Tips for starting small by piggybacking onto established industry conferences
- The step-by-step process for organizing speakers, venue, promotion across virtual and print channels
- Measuring success via website traffic, customer feedback, and revenue impact
Whether you're looking to organize your first ever event or make an existing one even better, this episode will give you the tools, mindsets, and skill sets needed to create an incredibly valuable in-person experience.
#B2BMarketingLeaders #EventMarketing #BusinessGrowth -
Ep. 50 Kacy Maxwell - Unlocking the Power of LinkedIn for Technical Professional Services Firms
In the 50th episode of the Master Marketer show, Kacy Maxwell, the CMO at Provisions Group, author, and entrepreneur joins our hosts Mike Grinberg and Gaby Israel Grinberg. He talks about his extraordinary journey in marketing, his work as an author, and business startup, Sketchwell. They dive deep into LinkedIn strategies, unraveling how a powerful narrative can help drive personal and business connections effectively. "You're just sharing to start a conversation around," Kacy Maxwell instills the idea of using LinkedIn more as a platform for meaningful conversations rather than just for promoting one's brand or services. What else is in it for you?
- How can transforming LinkedIn activity into a conversation foster a more genuine and engaging presence? - What are the common mistakes and strategies to enhance one's LinkedIn presence? - Why is it important to have a strong point of view while avoiding grandiose claims? - What is the framework implemented by the Provisions Group to assess their team members' strengths, expertise, and personality traits? - How can one leverage LinkedIn for effective lead generation?
Delve into these questions and more about digital marketing and content strategies with the Master Marketer Show. -
Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing
Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core strategies, cultivating a positive internal culture, and the influence of brands as cultural signifiers. Don't miss this enlightening conversation with Dr. Marcus Collins, where mindset, skill sets, and tool sets converge for B2B marketing success.
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Ep. 48 Mark Stouse - Unleashing the Power of Data and Analytics in B2B Marketing
In this episode of Master Marketer Show, host Mike Grinberg sits down with Mark Stouse, founder and CEO of Proof Analytics, to delve into the often overlooked elements of time lag and opportunity cost in the B2B marketing landscape. Discover how understanding these factors can optimize your marketing efforts and drive revenue effectively. Gain actionable insights into leveraging data, analytics, and relationship-led growth strategies for business success. Don't miss out on this valuable conversation with two marketing trailblazers!
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Ep. 47 Travis Bradshaw - Aligning with Finance to Prove and Improve ROI
In this episode of Master Marketer Show, host Mike Grinberg sits down with Travis Bradshaw, Director of Marketing at Armanino LLP, to discuss the mindsets and skillsets marketers need to prove ROI and gain buy-in during economic uncertainty. They cover how to build strong relationships with revenue and finance teams, adopting a business-minded approach, leveraging data and AI tools to maximize resources, and staying nimble to changing business landscapes. Tune in for actionable insights on positioning marketing as a revenue driver.
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Ep. 46 Mary Keough - How to Master Product Marketing in B2B SaaS
In this episode of The Master Marketer Show, join host Mike Grinberg as he delves into the world of B2B product marketing with Mary Keough, Head of Marketing at Map my Customers. Discover the core concepts of product marketing, the importance of customer insights, and the evolving role of product marketing as companies grow. Gain valuable insights into strategies for a customer-obsessed mindset, and other necessary skillsets for product marketers. Explore Mary's unique approach to customer research, marketing tools and frameworks, and harnessing the power of LinkedIn. Don't miss out on optimizing your B2B marketing game with this enlightening discussion!
Customer Reviews
A can’t miss!
The Master Marketer has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!