Side Hustle Suitcase

Paul Gowder
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  • UPDATED WEEKLY

Side Hustle Suitcase is your podcast for building a side hustle that fits your real life. Hosted by Paul Gowder, each episode brings actionable tips and simple strategies to help grow something on the side without burning out or feeling like you have to go full-time to “make it.” Paul brings 30 years of experience building online community and turning ideas into lasting businesses. Join Paul to unpack this suitcase of tools, tips, and strategies to explore what actually works. Pack light. Build smart. Let’s get on the way. Learn more! https://gowdersareonthego.com

  1. APR 21

    Customize Your Facebook Group Profile to Market Your Side Hustle

    Did you know Facebook lets you set a completely different bio and cover photo for every single group you're a member of? Most people have no idea this feature even exists, I didn't until this week. In this episode of Side Hustle Suitcase, I break down how to turn your group profile into a targeted marketing tool that works around the clock without spamming, pitching, or breaking group rules. I'll share how I've used genuine participation, not self-promotiom, to land real clients from Facebook groups, and exactly how I'm now using customized profiles to quietly drive traffic to my offers in every community I'm part of. Simple, free, and effective. Let's unpack it. Let's Connect www.paulgowder.com/levelup

    7 min

  2. APR 15

    How I Track Which Marketing Channel Is Actually Working (No GA4 Required)

    Are you sharing links that look like they were generated by a robot? Long, ugly URLs are killing your click-through rates — and most people don't even realize it. In this episode of the Side Hustle Suitcase, I'm breaking down exactly how I use a free WordPress plugin called Pretty Links to fix that problem AND track which of my marketing channels is actually sending me traffic. In this episode you'll learn: What Pretty Links is and how it works on your own domainHow to turn any long, messy URL into something short, clean, and memorableHow to use multiple Pretty Links for the same destination to track Facebook, your podcast, live video, and more — without touching GA4The "poor man's UTM tracking" method that takes minutes to set up This is the exact strategy I used on my site powwows.com — instead of sending people to a complicated landing page URL, I send them to powwows.com/powwows-near-me. Easy to say, easy to remember, easy to type. 🔗 Grab Pretty Links + all my recommended tools: 👉 paulgowder.com/recommended-tools 📧 Want to know how I grew my email list to over 100,000 subscribers? 👉 paulgowder.com/emailtools

    6 min

  3. MAR 25

    The Kit Feature Nobody Talks About That Saves Me Hours

    What if your welcome sequence could always mention your latest podcast episode, newest YouTube video, or this week’s offer... without you constantly going back in to edit it? In this episode of Side Hustle Suitcase, I’m breaking down how I use snippets in Kit to keep my email sequences fresh, relevant, and current, even when those automations were written months ago. I’ll show you: what snippets arehow to create them in Kithow to use them in broadcasts and sequencesthe strategy I’m using to inject timely content into evergreen emails This has been a game changer for me because it saves time and makes automations feel a whole lot more alive. If you use email marketing, welcome sequences, or automations, this is a feature worth paying attention to. Check out Kit here: paulgowder.com/kit

    9 min

  4. MAR 18

    Someone Saved My Emails for 20 Years. Here’s Why That Matters

    Not everyone in your community is loud. Some of the most loyal people you have may never comment, never reply, and never join your paid group, but they still feel connected to you through your emails. In this episode, I talk about the hidden power of those quiet readers, why they matter more than you think, and how to write emails that feel more like relationship-building and less like just another marketing message. Join our community - www.onthewaycommunity.com

    10 min

  5. MAR 10

    Removing 10,000 Subscribers Improved My Email Marketing

    What would you do if you logged in and saw that more than 10,000 people had unsubscribed from your newsletter? Most people would panic. In this episode of Side Hustle Suitcase, I’m sharing why that kind of email list cleanup can actually be one of the smartest things you do for your business. I break down two simple email marketing changes that can make a big difference in your opens, engagement, deliverability, and subscriber relationships. First, I talk about how adding personalization back into my emails led to more replies and stronger engagement. Then I show why pruning inactive subscribers is not something to fear, but something that can help your list perform better and even lower your email platform costs. I’ll also show how easy it is to set this up inside Kit, including using automation to identify cold subscribers, send re-engagement emails, and automatically remove people who are no longer opening. Build your newsletter on Kit paulgowder.com/kit Ecamm - ecamm.com/powwows Want help building a strategy like this? Join the community: www.onthewaycommunity.com I'm an affiliate with Kit and Ecamm.

    10 min

  6. MAR 3

    SEO Changed: Short-Form Video Is the Fastest Way to Get Indexed

    SEO has changed, and if you’re only thinking “blog posts,” you’re missing one of the fastest ways to get discovered right now: short-form video. In this episode of Side Hustle Suitcase, I’ll show you how search behavior is shifting, why Google is indexing video insanely fast, and how you can use a simple “b-roll + voiceover” format to get your content found quicker. I share two real examples: A test live stream from the Last Bear Moon Powwow that showed up in Google search results within minutesA short-form video about the 2026 Powwow Calendar that now appears when people search “2026 powwow calendar” The takeaway: take your pillar content (the topics you want to be known for) and turn it into strategic short-form videos that are easy for both people and search engines to understand. Want help building a strategy like this? Join the community: www.onthewaycommunity.com Want a step-by-step system to create content fast? Join the challenge: paulgowder.com/facebookchallenge (26 pieces of Facebook content in 10 days, delivered by email) If this helped, subscribe for more practical tips on content, community, and growth. My Studio SetupSony A6300 camera - https://amzn.to/4tSIwrl Sigma 16mm f/1.4 lens - https://amzn.to/3OvPuTe Elgato Cam Link - https://amzn.to/4azfHJ7 Ecamm Live - https://ecamm.com/powwows Shure SM7B mic - https://amzn.to/478uZ5c Stream Deck - https://amzn.to/46qcVU4 Elgato Key Light - https://amzn.to/3N1Yfnt Elgato Key Light Air - (Now called Neo) - https://amzn.to/3ZULxda VariPole - https://amzn.to/4ruoUIA

    7 min

  7. FEB 25

    My Desktop Studio Setup for YouTube, Podcasts & Live Streaming

    Want a better home studio setup for YouTube, podcasting, or live streaming? In this episode of The Side Hustle Suitcase, I break down my desktop studio setup and show you how I create a clean, professional look with: Sony A6300 camera - https://amzn.to/4tSIwrlSigma 16mm f/1.4 lens - https://amzn.to/3OvPuTeElgato Cam Link - https://amzn.to/4azfHJ7Ecamm Live - https://ecamm.com/powwowsShure SM7B mic - https://amzn.to/478uZ5cStream Deck - https://amzn.to/46qcVU4Elgato Key Light - https://amzn.to/3N1YfntElgato Key Light Air - (Now called Neo) - https://amzn.to/3ZULxdaVariPole - https://amzn.to/4ruoUIA I’ll also share a few tips on building your setup over time so you do not feel like you have to buy everything at once. Check the links below for all the gear and tools I mentioned (affiliate links).

    7 min

  8. FEB 18

    I Changed One Setting and Gained 100 Subscribers (No Paid Ads)

    I’ve been testing a simple little tweak in how I schedule Facebook posts and it’s quietly added 100 new email subscribers for me, without paid ads and without grinding out extra content. In this episode of Side Hustle Suitcase, I’m walking you through the exact change, why it works, and how to set it up inside your Facebook scheduling tool so your posts do more than get likes and comments, they actually send people to your email list. If you’ve been posting consistently but your list isn’t moving, this is an easy shift that can start working with what you’re already doing. Start using Smarterqueue - paulgowder.com/smartq Podcast Produced Using Ecamm 🎁 Save 15% with my code: powwows 👉 https://ecamm.com/powwows My Home Studio Hardware https://www.amazon.com/shop/powwowscom/list/1T3Q1TTAUFRRK?ref_=cm_sw_r_cp_ud_aipsflist_08VXCS0MJZG18AY8JCT5_1 Have questions about how I use Ecamm for my setup? Drop them in the comments!

    5 min
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About

Side Hustle Suitcase is your podcast for building a side hustle that fits your real life. Hosted by Paul Gowder, each episode brings actionable tips and simple strategies to help grow something on the side without burning out or feeling like you have to go full-time to “make it.” Paul brings 30 years of experience building online community and turning ideas into lasting businesses. Join Paul to unpack this suitcase of tools, tips, and strategies to explore what actually works. Pack light. Build smart. Let’s get on the way. Learn more! https://gowdersareonthego.com

Information

  • Creator
    Paul Gowder
  • Years Active
    2024 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Paul Gowder
  • Show Website
    Side Hustle Suitcase