Side Projects Podcast

with Clara Malley, Eli Williams, and Trey Taylor
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube. For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.

  1. Why Every Brand Wants a Piece of Bravo

    -4 дн.

    Why Every Brand Wants a Piece of Bravo

    Reality TV has shaped the fabric of American society, from the White House to Summer House (sorry, had to). And Bravo-lebrities are some of the hottest tickets in town: racking up brand deals and starting their own companies and media empires which succeed or fail by their on-screen reputations. To better understand the state of play on all things Bravo and brands, we invited Gibson Johns to join us in the studio. He’s a Bravo aficionado, freelance writer, and host of the ‘Gabbing with Gib’ podcast. We discuss the Skinnygirl theory of brand building, the Bravo wink, why even the Kardashians keep coming back to reality TV, the new franchises he is most bullish on, and of course… the Summer House Reunion! Hosted on Acast. See acast.com/privacy for more information.

    48 мин.
  2. Would You Buy a Luxury Shampoo For Your Dog?

    26 мая

    Would You Buy a Luxury Shampoo For Your Dog?

    Our resident cat owners Trey and Clara discussed the white space for luxury pet care with Alexandra Pauly. She’s the founder of Biche: a pet grooming brand bringing beauty industry standards to the category. We look at how pet care products fit within the larger trend towards “premiumized” household staples (ex. Graza and Fishwife) plus the ins and outs of developing a dog shampoo, DINKWADs, and the sorry state of dog etiquette in New York.  Hosted on Acast. See acast.com/privacy for more information.

    44 мин.
  3. The Coolest Thing in Tech Is Nothing

    19 мая

    The Coolest Thing in Tech Is Nothing

    They’ve poached the CMO of Loewe, have a compelling social presence, and recently tapped Charli XCX as a shareholder and global ambassador. In doing so, Nothing, the nascent UK-based tech startup, seems to be aspiring to bring a measure of intrigue and cultural cachet to an industry otherwise highly deficient in cool: tech. On the pod this week, we go Marques Brownlee mode to discuss what the last cool moment in tech was, why Nothing’s strategy of carving a niche with young creatives is a smart play, Trey’s walkman, and more. Hosted on Acast. See acast.com/privacy for more information.

    25 мин.
  4. Football After Fans

    12 мая

    Football After Fans

    The World Cup is less than one month away. The lead up has been marred by craven opportunism, flagrant price gouging, and worst of them all—a Jelly Roll theme song. It’s the most potent symbol of where global football is headed—endlessly mediated, ultra-exclusive, and heavily commercialized—and what it’s leaving behind: the fans. Our guest this week is Thomas Gorton, the co-founder of unk Studio. We get his take on how to ensure brand collaborations feel generative to the culture rather than extractive, gamified upstart leagues like “Baller League,” how gambling has zapped the viewing experience, and the beauty of lower league football.  Hosted on Acast. See acast.com/privacy for more information.

    39 мин.
  5. Why Does Palantir Want to Be a Lifestyle Brand?

    5 мая

    Why Does Palantir Want to Be a Lifestyle Brand?

    They’ve got Hollywood ambitions, buzzy merch drops, and swarms of loyal fans (and drones). Why is Palantir, a shadowy data analytics company that many view as emblematic of America’s slide into an unaccountable surveillance state, building a brand universe? This week, our guest is Daysia Tolentino. She’s a freelance writer covering internet culture, with bylines in GQ, Teen Vogue, Vulture, and NBC News. She also writes the Yap Year newsletter on Beehiiv. We ask her about Palantir chore coats, her interview in GQ with Eliano Younes, the Head of Strategic Engagement at Palantir, and why tech’s pursuit of “good taste” is in bad faith and won’t work.  Hosted on Acast. See acast.com/privacy for more information.

    40 мин.
  6. BREAKING: Your Favorite IG Reading Club Has IPO’d

    28 апр.

    BREAKING: Your Favorite IG Reading Club Has IPO’d

    Eli, Clara, and Trey are back together again and talking about what the proliferation of reading clubs reveals about how brands and savvy entrepreneurs are trying to literally capitalize on the analog bandwagon. We cover $1,000 reading retreats, friendship as KPI, and what makes attempts to scale and/or market “analog” succeed or fall flat. Hosted on Acast. See acast.com/privacy for more information.

    29 мин.
  7. What Does a Men’s Magazine Look Like in 2026?

    21 апр.

    What Does a Men’s Magazine Look Like in 2026?

    Lauren McCarthy is the Editor-in-Chief of NYLON and the newly-relaunched NYLON GUYS. We asked her about the opportunity she identified to speak to young men at a moment in which the culture around what it means to be a man is often controversial (and a bit American Psycho-coded). We also discuss nightlife coverage, where and how Nylon finds rising talent, and the value proposition of a magazine profile in the age of TikTok. Hosted on Acast. See acast.com/privacy for more information.

    39 мин.
  8. Semafor's Max Tani Says People Are Still Reading News (Sometimes)

    14 апр.

    Semafor's Max Tani Says People Are Still Reading News (Sometimes)

    Max Tani is the Media Editor at Semafor and co-host of the Mixed Signals podcast. He also writes the must-read Semafor Media newsletter every Sunday evening. Max is a longtime friend of the pod (and in real life) and we’re honored to have him on as our first guest. We wanted to get Max's take on some of the puzzling and contradictory phenomenons we're noticing in media. We discuss how long of a runway he gives the “dumb question” interview format, whether MrBeast is just a reskinned version of Home Makeover but with a creepier host, and why CNN’s fake podcast gamut was a misreading of why audiences don’t trust media. Hosted on Acast. See acast.com/privacy for more information.

    40 мин.
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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube. For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.

Информация

  • Автор
    with Clara Malley, Eli Williams, and Trey Taylor
  • Годы выхода
    2024 - 2026
  • Выпуски
    147
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © Side Projects
  • Сайт подкаста
    Side Projects Podcast

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