Compassionate Side Hustle Strategy

Rochelle Sanchez
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How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

  1. 19/06/2024

    Closing the Podcast and New Beginnings

    Rochelle shares an important update about her podcast, explaining her decision to stop producing new episodes. She reflects on her journey, discusses what will happen to the existing episodes, and reveals her future plans in art and business. Rochelle emphasizes the importance of aligning personal interests with professional endeavors and invites listeners to stay connected through her email newsletter.   Let's connect! Message me on Linkedin or Instagram   Show Notes: In this episode, Rochelle announces the end of her podcast, Compassionate Side Hustle Strategy, and provides insights into her decision-making process. She explains that her shift in interests and the realization that she no longer listens to podcasts contributed to her decision. Rochelle plans to keep the episodes available for some time and explore ways to repurpose the content. She also shares her excitement about pursuing a career in art and maintaining a connection with the small business community through new projects like coworking offers and educational content.   Outline: Announcement of Podcast Closure Explanation of why the podcast is ending. Reflection on the journey and content covered. Future of Existing Episodes Plans to keep episodes available for some time. Ideas for repurposing content. Personal and Professional Shifts Pursuing a career in art and finding an art licensing agent. Creating new coworking offers for business owners. Continued Engagement Encouragement to stay connected via email newsletter. Sharing future plans and ongoing projects.

    11min
  2. Unicorn VAs: Why They Leave and How to Retain Them

    11/06/2024

    Unicorn VAs: Why They Leave and How to Retain Them

    In this episode, Rochelle discusses the common reasons why talented virtual assistants, often dubbed "unicorns," decide to quit. She highlights issues such as misaligned career goals, insufficient pay, value differences, microaggressions, and life's unpredictability. Rochelle offers insights into maintaining respectful and effective working relationships with VAs to ensure long-term collaboration. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/Why-Unicorn-VAs-Quit-Avoid-These-Mistakes Here's some help on how to Find Your Unicorn Virtual Assistant!

    25min

  3. 05/06/2024

    Finding the Perfect Virtual Assistant for Your Small Business

    In this episode, Rochelle shares practical tips for finding a virtual assistant to help with your small business needs. Drawing from her experience as a former virtual assistant, she outlines various methods to locate the right fit, including using Google, getting referrals, and exploring gig websites like Upwork and Fiverr. Rochelle also highlights potential pitfalls to avoid and emphasizes the importance of setting realistic expectations and budgets. Show notes for this episode: https://rochellesanchez.com/Finding-a-virtual-assistant-for-your-small-business Grab the Find Your Unicorn Virtual Assistant Swipe File Let's connect! Message me on Linkedin or Instagram

    15min

  4. 29/05/2024

    3 Common Outsourcing Mistakes

    Are you struggling to decide which tasks to outsource in your business? Have you set a budget for outsourcing, or do you find it challenging to determine a fixed amount? Outsourcing can be a game-changer for entrepreneurs, but it's essential to avoid common pitfalls to make it truly effective. In this episode, we discuss three frequent mistakes made during outsourcing, providing practical advice to help you get the most out of this business strategy. Let's tackle the common mistakes entrepreneurs make when outsourcing tasks, including the importance of defining roles beyond the generic "virtual assistant," setting a clear numeric budget, and knowing exactly what tasks to outsource. By addressing these misconceptions, entrepreneurs can better navigate the outsourcing process and make informed decisions that enhance their business operations. Sign up for a consult call with Rochelle: Pick My Brain - Rochelle Sanchez Let's connect! Message me on Linkedin or Instagram

    4min

  5. 21/05/2024

    12 Essential Steps for New Business Owners

    Feeling overwhelmed with the steps to set up your new business? Maybe you're concerned about separating personal and business finances? In this episode, Rochelle discusses the crucial steps entrepreneurs should consider when setting up a new business. She shares practical advice on various foundational aspects, from securing a business name to managing finances, ensuring legal protections, and establishing a reliable system for reminders. Show notes for this episode: http://rochellesanchez.com/new-business-setup-guide Let's connect! Message me on Linkedin or Instagram

    18min

  6. 14/05/2024

    Simple B-Roll Techniques for Authentic Content Creation

    Trying to add more variety to your video content? How do you make sure your video content stays authentic and true to your style? This episode dives into simple, actionable B-roll techniques that anyone can use. We look at how everyday objects and moments, from clouds to coffee making, can spice up your social media videos. The focus is on creating authentic, personal footage easily without needing fancy equipment or stock videos.   Show notes for this episode: https://rochellesanchez.com/simple-B-roll-techniques Let's connect! Message me on Linkedin or Instagram

    16min

  7. 08/05/2024

    Social Media Batching for Your Business

    How to plan and prepare social media content that keeps your business active and connects with your audience effectively. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/social-media-batching-for-business KEYWORDS: social media, social media content creation batching, business, content creation, Instagram, TikTok, engagement, entrepreneur, marketing strategy, visual content, calls to action, audience engagement, content planning, productivity, digital marketing

    21min

  8. 30/04/2024

    Non-Social Media Marketing Tactics

    Rochelle explores effective non-social media marketing tactics for small businesses, discussing the limitations of traditional social platforms and offering practical alternatives that can lead to more sustainable business growth. Networking Events: Learn how face-to-face and virtual networking can open new business opportunities. Innovative Offers: Discover the importance of refreshing your business offerings to attract and retain customers. Efficient Bookkeeping: Uncover tips for maintaining your financial records, which can streamline your operations. Leveraging Email Marketing: Understand why email marketing often results in better engagement and conversion than social media.     Podcast: Compassionate Side Hustle Strategy Episode Title: Non-Social Media Marketing Tactics Show notes for this episode: https://rochellesanchez.com/non-social-media-marketing-tactics/ Let's connect! Message me on Linkedin or Instagram:

    16min
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Sobre

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

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