Marketing for Entrepreneurs | Online Marketing & SEO tips for online businesses

Rachel Lindteigen | Marketing & SEO Expert

Are you an entrepreneur who's tired of trying to do everything when it comes to marketing and left wondering what's working? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business?        This podcast is for entrepreneurs who want to use simple, proven marketing strategies to grow their business, without having to rely on social media or paid ads.     Each week, I’ll show you how to market your business and understand the results so you can focus on what's working and let go of the strategies that are just wasting your time and money. Join me and learn how to become a confident marketer.  I'll teach you about SEO (for Google, ChatGPT, AI search tools), content marketing, blogging, and podcasting (to create the right content for your audience), podcast SEO (to grow your show and increase downloads), email marketing (to capture leads and grow your email list), passive income, sales funnels, and your marketing metrics so you can build a business you love that supports your lifestyle.  I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing.    If you want to build a profitable business, this is the podcast for you.      I’m Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who’s led online marketing, content, and SEO strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue. I'll teach you the same strategies we used for our clients.  Now, I teach entrepreneurs how to grow their businesses, using online marketing strategies that are effective, easy to understand, and implement.      This is not a "here's what worked for me once" podcast. It’s a practical, professional guide to marketing that works for real businesses like yours from an actual SEO and Marketing Expert with over 25 years of experience, not just someone who figured it out on their own.   

  1. 3일 전

    How do you know if you're doing SEO right? SEO 101. Ep. 154

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! Are you trying to learn how to do SEO? Probably. If you've been working on it on your own for a while, you may find yourself wondering if it's working.  Are you getting results? How do you figure that out?  Are you targeting the right keywords? How do you know?  Should you create more or less of a certain type of content?  Does Google like your website?  Do AI search engines like your site?  These are all the types of questions you may be asking. Let me walk you through how to start answering them.  I'm also teaching a free live class this week on how to do SEO for Google and ChatGPT. Join me and learn more.  You're spending time marketing your business, let's make sure it's paying off for you.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    15분
  2. 10월 7일

    Why investing in SEO pays off for businesses. How a marketing coach can help you. Ep. 153

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! Have you ever wondered why I talk so much about using SEO to help your website be more visible online and get more traffic? SEO, or search engine optimization, is the best online marketing channel available to you as an entrepreneur.  When you try to learn how to do it on your own, sometimes you get results, and sometimes you make mistakes that cost you traffic, visibility, and revenue.  Find out why investing in yourself and learning how to do SEO with a coach to guide you through step-by-step helps so much. You can earn more money and grow your business with my help. I'd love to show you how.  Join me the week of October 13th for free training classes.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    18분
  3. 9월 30일

    SEO Metrics to Track and Why Traffic Isn't #1. SEO for entrepreneurs. Ep. 152

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working.  Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business.  Find out what else you should be checking and tracking in this week's podcast episode.  Save the date for the week of October 13th. I'll be teaching two free live SEO classes that week, all about where things are going in 2025 and 2026, and how to generate traffic and leads from ChatGPT and other AI tools.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    14분
  4. 9월 23일

    Overwhelmed with SEO? Start here. SEO for beginners. Ep 151

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! If you're new to SEO or you've tried it but you're not sure you're doing it right, this week's episode will help. Learn what to do first if you're overwhelmed by the thought of doing SEO on your website. I'll walk you through how to get started and what to do first so you can start to rank higher on Google, get more traffic to your website, and maybe even increase your visibility on ChatGPT with SEO.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    14분
  5. 9월 16일

    Easy SEO Starter Plan - that works for Google and ChatGPT SEO! Ep. 150

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more visible on ChatGPT and other AI search engines. This is a good SEO 101 episode or refresher, especially if it's been a while since you optimized your site. Listen in today and find out what to do for SEO today.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    17분
  6. 9월 9일

    Why Your Business Needs a Podcast. Ep 149

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! If you've considered adding a podcast for your business, I want to encourage you to do it now, not later. A podcast can be a huge help for your visibility, nurturing your leads, and driving conversions. Listen into find out how a podcast can benfit your business long term.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    15분
  7. 9월 2일

    Podcast Discoverability Tips for you! Grow your show! Podcasting tips for entrepreneurs. Ep. 148

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! Learn how to help your podcast be found by new listeners in the podcast apps. Use these podcast discoverability tips to grow your show. Follow along as I walk you through easy, step-by-step podcast SEO tips for beginners to help you increase your downloads and grow your audience. If you're podcasting and want to grow faster, I'll show you how in today's episode.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    15분
  8. 8월 26일

    My Favorite SEO Tools to use for Lead Magnet Research. Ep. 147

    Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks! If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, valuable freebie, whatever you want to call it; they're all the same thing.  Often students tell me they're not sure what type of lead magnet to create and want ideas or guidance. I thought you might like that too. So, this week, I'm sharing some of my favorite SEO tools I use to come up with lead magnet ideas.  Support the show Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course) https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

    10분
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Are you an entrepreneur who's tired of trying to do everything when it comes to marketing and left wondering what's working? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business?        This podcast is for entrepreneurs who want to use simple, proven marketing strategies to grow their business, without having to rely on social media or paid ads.     Each week, I’ll show you how to market your business and understand the results so you can focus on what's working and let go of the strategies that are just wasting your time and money. Join me and learn how to become a confident marketer.  I'll teach you about SEO (for Google, ChatGPT, AI search tools), content marketing, blogging, and podcasting (to create the right content for your audience), podcast SEO (to grow your show and increase downloads), email marketing (to capture leads and grow your email list), passive income, sales funnels, and your marketing metrics so you can build a business you love that supports your lifestyle.  I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing.    If you want to build a profitable business, this is the podcast for you.      I’m Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who’s led online marketing, content, and SEO strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue. I'll teach you the same strategies we used for our clients.  Now, I teach entrepreneurs how to grow their businesses, using online marketing strategies that are effective, easy to understand, and implement.      This is not a "here's what worked for me once" podcast. It’s a practical, professional guide to marketing that works for real businesses like yours from an actual SEO and Marketing Expert with over 25 years of experience, not just someone who figured it out on their own.   

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