Simplify to Scale Show

Crista Grasso
  • 5.0 (59)
  • ENTREPRENEURSHIP
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Simplify to Scale Show

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert insights each week. Formerly the Lean Out Your Business Podcast, the Simplify to Scale Show with Crista Grasso is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop and lead a high performing team, amplify profits, and scale smarter not harder.

  1. 5D AGO

    E233 | Becoming a New Era Millionaire with Kim Woods

    What if the key to thriving as a millionaire in today’s world isn’t more hustle, but deeper alignment? Are you leading your business with soul, or stuck in outdated strategies that no longer serve you? In this episode I sit down with Kim Woods, to talk about what it takes to truly thrive as a millionaire in the new era, blending business strategy with intuition and soul alignment. She is New Era Millionaire Maker and her mission is to help you live your soul mission and usher you into the New Era. Kim combines her 25+ years of C-Suite business growth strategies with the ancient wisdom of astrology to align business owners with their soul mission and break outdated success paradigms. We explore what the "new era" really means, how old ways of operating are shifting, and ways you can harness both masculine and feminine energies for real growth. We also share insights from Kim’s new book and discuss why finding and leaning into your own intuitive success signature is such a game-changer for leaders and entrepreneurs. Our conversation is filled with fun stories, practical wisdom, and examples on how to make decisions, connect with your mission, and let go of outdated paradigms. We talk through the importance of knowing, liking, and trusting yourself first, along with practical ways to bring these ideas into your business and life. There’s real value in understanding your unique energy signature, which Kim explains with her signature quiz and a peek into her holistic approach. Ready to learn more about your own signature and step boldly into your next level? Grab Kim’s book, take the quiz, and connect with us. Let us know your signature and join the conversation—your most aligned version is waiting! "It always starts with you." - Kim Woods   In this episode, we explore: Defining and embracing the "new era" Blending feminine and masculine energies Individual alignment with soul mission Unique, signature-based approaches to success Distinguishing from outdated business paradigms     Links: https://www.kimwoods.com/ https://www.kimwoods.com/podcast/   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    30 min

  2. JUN 10

    E232 | How to Build a Referral System That Brings in Great Clients

    What unique or creative referral ideas could you implement in your own business to stand out and stay memorable in your industry? Are your referrals driven by genuine advocacy, or by what's in it for them? In this episode, I shared insights on building a strong referral system that truly works. I talked about how referrals remain one of the most powerful ways to grow your business, especially as traditional selling methods slow down. I explained the importance of understanding whether someone refers you for the love of you or for the love of themselves. This means knowing who truly advocates for you and who needs a little something extra to promote your work. I shared real-life stories, like my experience purchasing a bulk order of Mike Michalowicz’s book to access a unique bonus, which led to creative ways to connect with my own network. I emphasized the value of making your referral requests simple, providing resources like swipe copy, and focusing on the overlap between those who believe in you and those who benefit directly. If you found these ideas helpful and want to build a referral strategy that feels good for everyone involved, please share this episode with friends or colleagues who might benefit too. I would love for you to rate and review the show so more entrepreneurs can learn how to scale businesses they love. Don’t forget to subscribe and join me next week!   In this episode, I discuss: Building intentional referral systems Providing easy-to-share referral tools Targeted invitations vs. mass outreach Qualifying and incentivizing referral partners   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    18 min

  3. JUN 3

    E231 | Voices from the Messy Middle: How Teams Drive Stability When Scaling

    What does it really take for a team to stay aligned and motivated when everything feels uncertain in the “messy middle” of scaling a business? As a founder, are you being transparent enough to make your team feel seen and valued, or are they navigating change in the dark? In this episode, we explore what it really means for teams to navigate the “messy middle” when a business is scaling. Sharing honest personal experiences, we talk about the challenges and growth that happen as teams work through transitions, shifting roles, and new goals. We highlight the importance of transparency and communication from leaders, so team members feel seen and valued, not left in the dark about the changes around them. We also discuss why ongoing investment in team development pays off, focusing on building trust, empowerment, and loyalty. Instead of holding back, we encourage founders to support ongoing learning so everyone grows together. When teams feel trusted and invested in, they bring even more dedication and creativity to the table.  If you’re a founder or a team member finding yourself in a season of change, we invite you to connect and have those important check-ins. Take a moment to chat openly about where you are and what support would help most. Your team is your greatest asset, and by working together through the messy middle, you unlock new opportunities for everyone. Thanks for tuning in, and let’s keep scaling the right way. In this episode, we explore: •    Understanding the Messy Middle •    Importance of Transparency from Founders •    Navigating Change and Growth Pains •    Investing in Team Development •    The Costs and Benefits of Team Empowerment •    Advice for Teams and Founders in the Messy Middle   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    18 min

  4. MAY 27

    E230 | Practical Strategies for Building a High Performing Self-Led Team

    Are you curious about how a true high performing team can help you break free from daily operations and focus on bigger business goals? What would change for your business if every team member took inspired ownership and worked together toward a shared vision? In this episode of Simplify to Scale, I take you behind the scenes of my CSOO certification program and share insights on building a high-performing, self-led team. I talk about the difference between having a group of talented individuals and creating a team that truly works together toward a shared vision and goals. You’ll learn why hiring the right people is just one piece of a much bigger picture, and how team structure and collective ownership are essential to getting founders out of the day-to-day. During the episode, I walk through strategies and real examples from my training sessions, breaking down the ecosystem approach that allows teams to fully align, communicate, and take inspired ownership of outcomes. I highlight how a true high performing team doesn’t just operate individually but works as a unit, with each member committed to the overall success of the business. I also share tips on empowering your team to self-organize and collaborate without constantly needing direction. Don’t forget to subscribe, leave a review, and join me next week for more strategies to help your business thrive. In this episode, I discuss: •    Building a High Performing and Self-Led Team •    The Myth and Reality of Self-Led Teams •    The True Path to Founder Freedom •    CSOO Certification Program   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    16 min

  5. MAY 20

    E229 | How to Leverage Mindful Leadership to Scale Smarter

    What does mindful leadership look like in your day-to-day work? How do you stay connected to your team as your business grows?  In this episode of Simplify to Scale, Jessica Maine steps in to talk about mindful leadership and how it’s especially helpful as your business continues to grow. She shares her perspective on leading with empathy, intentionality, and self-awareness, making it clear that leadership is about caring for both yourself and your team. Jessica explains how mindful leadership can enhance your business, boost team morale, and create a positive work environment. Throughout the conversation, Jessica offers practical ideas for staying connected with your team and maintaining your own well-being. By sharing personal stories and actionable tips, she encourages leaders to check in regularly, listen with compassion, and build trust with their teams. Her approach helps leaders create spaces where people feel comfortable sharing feedback and growing together. If this episode resonated with you, drop a comment or share it with a fellow leader. Follow Simplify to Scale for more tips on growing your business with intention. In this episode, Jessica breaks down: •    Setting the Stage: Mindful Leadership •    Defining Mindful Leadership When Scaling •    Positive Impact of Mindful Leadership on Teams •    Practical Implementation of Mindful Leadership     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    25 min

  6. MAY 13

    E228 | How to Leverage Ecosystems Thinking to Solve Business Problems

    What if the root of your team’s challenges isn’t the people, but the system they’re working in? Are you solving problems… or just putting out fires over and over again? In this episode, along with Jessica Maine, we talk about how using an “ecosystem” mindset can change the way businesses solve problems and build stronger teams. We share a clip from one of our live Soul Collective training sessions, where we explain why seeing a business as a connected system helps leaders find the real cause of ongoing issues. With tools like the five whys and the fishbone diagram, leaders can fix the root problems instead of just patching things up. You’ll also get a behind-the-scenes look at how these methods work in our community. We show how open conversations, teamwork, and creative thinking lead to better results. If you're a leader in strategy or operations, a coach, or someone helping teams grow, this episode is full of practical tips and real examples. If this episode gave you new ideas, we’d love for you to join the Soul Collective. Every month, we run live workshops, share helpful tools, and support you in streamlining your operations so you can grow with confidence.  In this episode, we explore •    Ecosystems Thinking in Business •    The Five Whys Method •    Fishbone Diagram •    Turning Root Cause Insights Into Action   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    43 min

  7. MAY 6

    E227 | The Future of High-Impact Marketing with Dawn Ferguson

    How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"? In this episode of Simplify to Scale, I sit down with Dawn Ferguson, a brand and marketing strategist with a passion for helping founder-led businesses shine. Together, we talk about how the marketing landscape is shifting with AI and what really makes a brand memorable in today’s crowded digital space. Dawn shares how showing up authentically and putting a real face to your content can turn casual followers into devoted supporters. We also explore strategies that help businesses cut through noise, like focusing on your true audience, sharing aspirational results, and making your social profiles work harder for you. if you run a service or product-based business, Dawn’s advice on making your brand relatable and inspiring is filled with practical tips! Also, we touch on letting go of cookie-cutter advice and finding a style that feels right for both you and your audience. If you’re ready to make your marketing more impactful and authentic, tune in to this episode for ideas you can use right away. "People aren’t buying your service—they’re buying a new life, they’re buying results, they’re buying transformation." - Dawn Ferguson   In this episode, we discuss: •    The Changing Landscape and Future of Marketing •    Keys to High-Impact Branding in the Age of Noise •    Lessons from Big Brands •    What Turns Away Right-Fit Clients   Links https://sneakersandkale.com/ https://www.instagram.com/sneakersandkale     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    35 min

  8. APR 29

    E226 | The Lean Scaling System Designed for Online Small Businesses

    What unique challenges do you think each type of business faces when scaling? What does sustainable scaling mean to you, and what are some ways to avoid burnout as your business grows? In this episode, I share a behind-the-scenes look at my lean scaling system, developed from decades of experience working with founders and their right-hand leaders. I highlight the common pitfalls of scaling a business, especially when moving from multiple six figures to seven or beyond, and discuss how sustainable growth is all about making the right shifts in operations, leadership, and systems at the right time. Through personal stories and real client experiences, I talk about the unique challenges faced by both service and product-based businesses as they strive for higher levels of profit and impact. I introduce my certification programs designed for those looking to support founders as strategic, scaling-focused operations leaders—roles that go beyond SOPs and checklists to lead teams, manage systems holistically, and future-proof businesses. I emphasize the importance of investing in team members who can grow with your business and why having the right operations leader by your side is key for sustainable scale in today’s fast-changing business landscape. If you want to learn more about my approach or are curious about strengthening the operations in your business, I invite you to join one of my upcoming open houses or workshops. It’s a great way to discover how the lean scaling system and my certifications can help take your business to the next level. In this episode, I discuss: •    The Realities and Challenges of Scaling •    Business Cycles and Common Pitfalls •    Gaps in Existing Scaling Systems •    Scaling System and Its Unique Positioning •    My Certification Program     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren’t dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.

    31 min
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5
out of 5
59 Ratings

About

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert insights each week. Formerly the Lean Out Your Business Podcast, the Simplify to Scale Show with Crista Grasso is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop and lead a high performing team, amplify profits, and scale smarter not harder.

Information

  • Creator
    Crista Grasso
  • Years Active
    2021 - 2025
  • Episodes
    233
  • Rating
    Clean
  • Copyright
    © Copyright 2021 -2025 Crista Grasso LLC | All Rights Reserved | LeanOutMethod.com
  • Show Website
    Simplify to Scale Show

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