On this episode of “Simplifying Life Through Technology,” Mark, Michelle, and Andrew sit down with Greg Simmons and Kayla Steinberg from ADI | Snap One. Greg brings decades of industry experience to the conversation. He began his career as a central station operator before eventually running and scaling a UL-listed monitoring operation that supported more than 16,000 monitored accounts. From there, he expanded into the integration world, working with builders, developing distributed audio, home theater, and automation systems. Later he co-founded Parasol, the remote support platform built specifically for integrators. Today, Greg serves as Vice President of Industry Partnerships at ADI | Snap One, helping strengthen relationships between manufacturers, distributors, and the integration community. Kayla brings a marketing and partner-development perspective to the conversation, helping bridge the gap between technology, integrators, and the end-user experience. As a strategic marketing leader at ADI | Snap One, she works closely with dealers, manufacturers, and industry partners to develop programs that help integrators grow their businesses while elevating how smart technology is presented to homeowners. We explore how a brand rooted in distribution and integrator support is redefining what service means for today’s technology integration professionals. We also dive into the ADI | Snap One merger and what it means for the integration industry. With expanded storefronts across the country, strengthened logistics, and knowledgeable teams serving security, pro AV, and residential AV alike, their vision is clear: to become a true one-stop partner for integrators who need speed, reliability, and design credibility. Kayla highlights Control4’s latest evolution with X4, bringing deeper customization and a more refined user experience, alongside design-forward innovations like Control4 LUX keypads. The conversation also touches on a major industry shift, the growing demand for lighting design. As lighting becomes a core part of the smart home experience, many integration companies are now bringing lighting designers in-house to properly coordinate architecture, controls, and wellness-focused lighting scenes. At SoundVision, ADI | Snap One is one of our greatly trusted partners. Many of the products we deploy in our clients’ homes are supported by the infrastructure, logistics, and service ecosystem they’ve built. This episode explores how partnerships like these are helping raise the standard for the entire integration industry. To learn more about ADI | Snap One: https://www.snapav.com/shop/en/snapav/adiandsnapone To learn more about SoundVision: https://www.svavnc.com/ Check out our Instagram to see our recent projects: https://www.instagram.com/soundvisionllc/ To listen to more “Simplifying Life Through Technology” podcasts: https://open.spotify.com/show/7fIkJuLZ7lZ8xbafz62muQ Contact Us Today: (704) 696-2792 Ext. 1 | Info@svavnc.com | soundvisionlkn.com