Sincerely, Your Small Business

Jess Norby
  • 5.0 (13)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

You’ve always wanted to get to know your favorite local business owners. But with everyone’s busy schedules, it can be hard to actually sit down and chat with each other and learn about the dreams, setbacks, successes, failures, and everything in between! All of which help shape us into the humans we are today.The Sincerely, Your Small Business podcast is your window into the lives and identities of small business owners that you support year-round. What inspires them, what makes them tick, and what has helped them grow as business owners, parents, community members, and friends.It’s a way to get to know them, so that when you DO run into one another at the grocery store, park, or place of business, you’ll know that at the end of the day, we can all build relationships and connect with one another through shared experiences.

  1. APR 13

    Rebecca Tedford of Strength & Ease Psychotherapy

    In this episode, Rebecca shares her journey of building a private therapy practice in Charlottesville, focusing on her specialty, EFT, and how she maintains her well-being while managing things like boundaries and the ebbs and flows of business.  Big takeaways: The challenges of starting and managing a small private practiceImportance of niching down to gain confidence and clarityThe duality of feelings in business ownership: love for the work vs. the realities of running a businessSelf-care practices, including movement and intentional separation from workRebecca Tedford, founder of Strength & Ease Psychotherapy, brings more than 20 years of experience in the therapy world. Before creating Strength & Ease, she worked with individuals and families in public agencies and has experienced therapy from both sides of the couch. Rebecca is passionate about giving Charlottesville couples access to the gold standard in couple therapy—Emotionally Focused Therapy (EFT)—and about supporting other therapists as they learn this model. She also provides consultation to supervisors of other therapy practices and leads trainings for therapists who want to deepen their understanding of what they bring into the therapy room. Rebecca maintains firm boundaries around her work hours so she can be fully present with clients. Outside the office, you’ll find her walking her two dogs, hiking local trails, sampling new restaurants, strength training, or planning a vacation with her family. To learn more, visit: www.strengthandease.com Follow on Instagram: strengthandease Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    42 min

  2. MAR 30

    Patsy Lupton of Publicity Wax Studio

    In this episode, Patsy Lupton shares her journey of balancing the demands of running a small business, raising two kids, and nurturing herself in the middle of it all. Listen as she shares her honest experience around resilience, support systems, and more. Big takeaway moments: Patsy describes her transition from a highly planned approach to the current state of "winging it" in her business and life.The realities of balancing motherhood with a thriving wax studio and teaching career.How she manages feelings of resentment and gratitude simultaneously.The importance of community and support, including receiving help without guilt.Practical self-care strategies like small moments of rejuvenation and setting boundaries.Timestamps: (03:16) - The emotional landscape of managing motherhood and business(04:12) - Reflecting on prior relationship with winging it vs. current experiences(06:23) - Managing feelings of failure and success on tough days(07:47) - The importance of forgiving oneself and letting things go(15:42) - The joy of community support and client relationships(19:13) - How confidence has expanded through her work and personal growth(25:36) - Self-care practices in the midst of busy days(29:43) - The challenge of practicing saying no(32:17) - Support systems and the importance of community help(43:23) - The reality of limited time and the importance of boundaries(46:39) - Embracing duality: loving life but recognizing hardshipA little bit more about Patsy:  When my passion for beauty collided with my genuine love for people, I knew I’d found my purpose. I started my esthetics journey back in 2014 after graduating from Ogle Hair, Skin, and Nails, and I’ve been perfecting my craft ever since. In 2018, while earning my Master Educator license at Gaston College, I discovered a new obsession, waxing, and that’s when everything truly clicked for me. Since then, I’ve had the joy of serving clients from all walks of life, each one reminding me why I love what I do. Their stories, confidence, and vulnerability inspired me to take a leap of faith and open Publicity Wax Studio, a space rooted in inclusivity, body positivity, and a whole lot of community.  I strive to make sure every client at Publicity receives a tailor-made service that leaves them walking out feeling celebrated, empowered, and like the celebrity they already are.  Outside the studio, I’m a proud wife and mom! A role that keeps me grounded, motivated, and full of heart. Balancing mom life and business life has shaped me into the woman I am today: determined, compassionate, and always ready with a little extra warmth and humor. Learn more here, and follow Publicity Wax Studio on Instagram! Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    46 min

  3. MAR 18

    Jennifer Bryerton

    Jennifer Bryerton, MaEd is the founder and publisher of CharlottesvilleFamily Magazine and VirginiaSummerCamp.com. For 25+ years, she's built award-winning niche media brands and helped small local businesses increase visibility through strategic marketing, SEO, content, and creative community partnerships. Jennifer specializes in helping local businesses leverage their stories to attract long-term clients for sustained growth. Listen to this episode as Jennifer shares her journey of: - balancing the demands of running a successful small business while raising four children - building a community through CharlottesvilleFamily, and the enduring value of print media in a digital age - how her approach to business is all about flexibility and adaptation, which has helped her thrive both in business and community To read and learn more: https://www.charlottesvillefamily.com/ https://virginiasummercamp.com/ Follow on Instagram: https://www.instagram.com/charlottesvillefamily/ Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    34 min

  4. MAR 3

    Freddy Jackson of The Love No Ego Foundation

    Freddy is an inspirational speaker, social-emotional learning (SEL) mentor, health and wellness trainer, educator, author, and founder of The Love No Ego Foundation. For schools, universities, and the corporate world, Freddy's Love...No Ego philosophy serves as the foundation for success, strengthening the motivation needed for change, igniting intuitions, identifying and removing egotistical behaviors, minimizing stress and conflict, and facilitating valuable, purposeful, and practical action steps that enable people to grow and perform better than their everyday pressures. Listen to this episode as Freddy shares his journey of embracing the present, finding fulfillment in human connections, and the power of curiosity and introspection. Learn more about The Love No Ego Foundation: https://www.lovenoego.org/ Follow along on Instagram: @thelovenoegofoundation Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    53 min

  5. FEB 16

    Garrett Tichy and Jessica Berresse

    Garrett Tichy is a Charlotte-based entrepreneur who co-founded Seemingly Overzealous Ice Cream, an inclusive, allergy-friendly brand that takes fun very seriously. He previously founded Hygge Coworking (acquired in 2023) and co-founded SMPL, a software company acquired in 2020. His work centers on building businesses that bring people together and doing it the honest, behind-the-scenes way. Jessica Berresse is a co-founder and operator of Seemingly Overzealous Ice Cream, where she turns big ideas into systems that actually work. She’s the behind-the-scenes magic making sure the ice cream is inclusive, the operations are tight, and the experience feels effortless (even when it’s not). On this episode, we chat about what it's like to accept that the to-do list never ends, and still making time for rest and connection; what it's like to navigate reviews and feedback in the age of social media and being online; and on finding a competitive edge by adding a personal touch to everything.  Follow along and learn more: Seemingly Overzealous on Instagram Garrett Tichy on Instagram ...and check out their website here! Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    49 min

  6. JAN 28

    Brittany Barnett of Horse & Hen

    Brittany was born and raised on a farm in Crozet, Virginia, founded by her great-grandfather, J.T. Henley. She spent her childhood days outdoors in the orchards, riding horses through the fields, and learning from Henley’s avid passion and instruction around wildlife conservation. His influence inspired Brittany to pursue degrees in both Wildlife Biology and Agriculture. After university, she continued her education for 10 years in Colorado, backpacking through the National Parks of the West. Brittany’s floral career was introduced first as an unplanned opportunity, and grew to a love for creating artwork utilizing natural elements. Since then, she has been in the industry for 20 years, designing floral decor for events varying from weddings to corporate parties, celebrations, and memorials. Brittany maintains her environmental awareness and eco-friendly lifestyle in the workplace. She consistently makes a conscious effort to compost, recycle, and avoid plastic products and packaging. With every purchase, a portion of the profits are donated to wildlife rehabilitation efforts through Rockfish Wildlife Sanctuary in Schuyler, Virginia. Horse & Hen combines the gift of natural artistry with eco-conscious methodologies. Website: https://www.horseandhencrozet.com/ Follow Brittany on Instagram here! Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    48 min

  7. JAN 12

    Patrick Evans

    Patrick, a native son of Albemarle County, first found his inspiration where most cooks do—at home. Patrick grew up in a farmhouse in North Garden, where family meals and fresh ingredients from the garden shaped his childhood. He moved to New York City to work in the art world, but a business trip to the Galicia region of Spain and a small Michellin-starred restaurant there named Casa Marcelo inspired him to take a different path and bring his art to the world of food. After culinary school, he worked at Blue Hill and 81 Restaurant under Dan Barber and Juan Cuevas, respectively. An interest in bread making brought him to the New York artisan bakery Amy’s Bread. From there, he became Executive Baker for a successful start-up bakery called Choc O Pain, where he helped open two locations in NJ.  Patrick and his husband, Jason Becton, opened MarieBette Cafe and Bakery in 2014. It is named after their daughters, Marian and Betty. In 2019, they partnered with William Darsie to open Petite MarieBette, and in 2024, they opened Sbrocco's Donuts and Espresso with Melissa Portera. Listen to this episode as we explore: - Balancing business and family life - The importance of dividing responsibilities and respecting each other's space, especially when you run a business with your spouse  - The supportive local community, which has been instrumental in the small business journey Websites: https://www.mariebette.com/ https://www.sbroccos.com/ Follow on Instagram: https://www.instagram.com/mariebettecafe/ https://www.instagram.com/petitemariebette/ https://www.instagram.com/sbroccosdonuts Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    46 min

  8. 12/22/2025

    Rob Wooten of Convoy

    Rob Wooten is a multidisciplinary designer and artist who is currently the creative director and partner at Convoy, a Charlottesville/Richmond-based design and development studio, and a curator and collaborator with Trailhead Creative at Home Fire Gallery. This gallery focuses on local artists and designers. Illustrator and writer at Hanging Moon Comics (an upcoming comic book) and founder of Design Friends, a group focused on graphic design-focused events and community initiatives. In this episode, Rob talks about how: - Hard work and being a good person are two main ingredients for being successful - Not turning down opportunities helps you build a gut and trust in yourself - The more you weather difficult situations, the more you grow in your confidence - Sometimes the highs are high, and the lows are low -- experiencing those things can help you hone your craft - Failing is the only way we learn! Follow Sincerely, Your Small Business on Instagram! Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!

    52 min
See All (76)

5
out of 5
13 Ratings

About

You’ve always wanted to get to know your favorite local business owners. But with everyone’s busy schedules, it can be hard to actually sit down and chat with each other and learn about the dreams, setbacks, successes, failures, and everything in between! All of which help shape us into the humans we are today.The Sincerely, Your Small Business podcast is your window into the lives and identities of small business owners that you support year-round. What inspires them, what makes them tick, and what has helped them grow as business owners, parents, community members, and friends.It’s a way to get to know them, so that when you DO run into one another at the grocery store, park, or place of business, you’ll know that at the end of the day, we can all build relationships and connect with one another through shared experiences.

Information

  • Creator
    Jess Norby
  • Years Active
    2021 - 2026
  • Episodes
    76
  • Rating
    Explicit
  • Copyright
    © 2026 Sincerely, Your Small Business
  • Show Website
    Sincerely, Your Small Business

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