Six Figure Systems

Chontelle Fossey
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In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 99. The Episode I Almost Didn't Record

    -2 ДН.

    99. The Episode I Almost Didn't Record

    Summary In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why even the most action-oriented founders can find themselves stuck. This is the episode she would have skipped 12 months ago, and exactly why she recorded it. Key Takeaways Strategy will only take you as far as your belief system will allow Your subconscious thoughts can make or break your results, even when you are doing all the right things Identifying your limiting beliefs is the first step to moving past them Growth happens when you lean into discomfort, not away from it You can want something badly and still self-sabotage without realising it What You'll Learn Why intelligent, action-taking founders can still stay stuck How your belief system shapes the opportunities you see and the ones you miss The pattern Chontelle noticed in a group coaching program that changed how she thinks about success Why your default will always pull you back to what feels safe What Chontelle is actively working on to reach her next level of growth How to start identifying the thoughts that might be holding you back Connect with Chontelle on Instagram: @chontellefossey

    26 мин.
  2. 98. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?

    26 АПР.

    98. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?

    Summary In this episode, host Chontelle Fossey, walks e-commerce business owners through the most important question they can ask themselves: what problem am I actually solving right now? Drawing on her own experience of chasing shiny strategies without measuring their impact, Chontelle introduces a simple four stage diagnostic framework covering visibility, traffic, nurture, conversion, and retention, to help listeners identify exactly where their business is leaking and where to focus next. This episode is practical, benchmark driven, and designed to replace guesswork with clarity. Key Takeaways Solving the wrong problem is why most e-commerce businesses stall, not lack of effort Every business moves customers through the same journey, visibility, traffic, nurture, conversion, and retention You need the most people at the top of your funnel because numbers reduce at every stage Measuring only revenue tells you nothing about where your business is leaking A returning customer rate above 30 percent is a visibility problem, not a success signal What You Will Learn How to identify which stage of the customer journey is your biggest bottleneck The benchmarks to measure at each stage, visibility, traffic, nurture, conversion, and retention Why your returning visitor rate in Google Analytics is one of the most powerful conversion levers available to you How to calculate exactly how much traffic you need to hit your revenue goals Why a high returning customer rate can actually signal a problem with your business growth How to set up a simple baseline audit so you always know where to focus next Your Action Step This Week Run a customer journey audit on your business. Pull your visibility reach, your daily website traffic, your email open and click rates, your returning visitor rate in Google Analytics, your conversion rate in Shopify, and your returning customer rate over the last three months. Write every number down in one place. That is your baseline, and it will tell you exactly which problem to solve next. Connect with Chontelle on Instagram: @chontellefossey

    24 мин.
  3. 97. Stop Blaming the Economy. Start Doing This Instead

    21 АПР.

    97. Stop Blaming the Economy. Start Doing This Instead

    Summary In this episode, Chontelle Fossey challenges the narrative that a tough economy is the reason small business sales have slowed, and reframes it as a positioning problem, not a spending problem. Drawing on real student results and her own experience through Covid, Chontelle breaks down the four areas every e-commerce business needs to strengthen right now, messaging, social proof, relationships, and email strategy, to become the brand their audience chooses when they are being selective about where they spend. This episode is a call to stop waiting and start acting. Key Takeaways People are still spending, they are just being more selective about who they spend with Blaming the economy keeps you stuck, identifying what you can control moves you forward The businesses that thrive during economic uncertainty are the ones with the strongest customer relationships Outcome focused messaging converts better than product focused messaging, especially when buyers are being deliberate Your email welcome flow is one of the highest leverage things you can fix right now What You Will Learn Why some e-commerce businesses are having record months right now and what they are doing differently How to shift your messaging from product focused to outcome focused, with a practical example How to use social proof consistently to build trust and reduce purchase hesitation What relationship building actually looks like as a small business owner and why it is your biggest competitive advantage How to use email to nurture your audience, overcome objections, and position your brand as the obvious choice The three action steps you can take this week to start strengthening your position in the market immediately Free Resource Download Chontelle's free welcome flow swipe files, done for you email templates that build trust, overcome objections, and position your brand as the brand of choice from day one. Grab them here. Connect with Chontelle on Instagram: @chontellefossey

    20 мин.
  4. 96. Sales Are Not a Strategy: How to Make the CEO Shift

    19 АПР.

    96. Sales Are Not a Strategy: How to Make the CEO Shift

    Summary In this episode, host, Chontelle Fossey breaks down one of the most common traps e-commerce business owners fall into, running their business like an employee instead of leading it like a CEO. Drawing on her own experience of trading weekends for revenue through endless sales and promotions, Chontelle challenges the idea that more effort equals more growth. This episode reframes what it actually means to scale, and why solving the right four problems is what separates businesses that compound from businesses that stall. Key Takeaways Running sales to drive revenue is not a strategy, it is a cycle that keeps you stuck The CEO's job is to solve problems, not do tasks You need less traffic to make more sales when you focus on bringing the same people back Any strategy you adopt must be scalable and must not cost you your time or your profits Compounding levers build businesses, one-off levers just keep them alive What You Will Learn The difference between $15 an hour work and $100 an hour work, and why both have a place The four core problems every e-commerce business needs to solve to scale sustainably Why customers need five to eight visits to your website before they buy, and what that means for your strategy How to evaluate any marketing strategy before you invest your time or money in it What a scalable system actually looks like, and why email solves all four problems in one A simple three-question CEO audit you can do this week to identify where your gaps are Connect with Chontelle on Instagram: @chontellefossey Ready to build the system that solves all four problems? Join the free Build Your Email Sales System Bootcamp, starting next week. Grab your spot here.

    30 мин.
  5. 95. The 5 Reasons Email Isn't Working For You (And What to Fix)

    15 АПР.

    95. The 5 Reasons Email Isn't Working For You (And What to Fix)

    Summary In this episode, Chontelle Fossey shares insights from recent audits and bootcamps to diagnose why email marketing underdelivers for so many e-commerce businesses. Drawing on her own experience of dabbling before finally committing to learning email properly, she walks through the five most common reasons founders aren't seeing results, and what to do about each one. This episode reframes "email doesn't work" from a belief into a fixable problem, with a clear picture of what good actually looks like. Key Takeaways A small or stagnant list is often the root cause of poor email results, not the copy or strategy The goal of an email is to get people to your website, not to make the sale directly More clickable moments in every email means more traffic, and more traffic means more sales Too much information in an email removes the reason to click through Without tracking your numbers, there is no baseline to improve from What You'll Learn Why list size directly affects whether email can generate meaningful revenue How open and click rates connect to website traffic and sales What most founders get wrong about the purpose of an email Why giving too much away in an email works against you How to use your metrics as a starting point for consistent improvement Why dabbling is not the same as having a system, and what changes when you build one Connect with Chontelle Instagram: @chontellefossey Ready to stop dabbling and build the foundations that make email work? The free Build Your Email Sales System Bootcamp starts 28 April. Grab your spot at chontellefossey.com/emailbootcamp

    25 мин.
  6. 94. How to Stop Relying on Social Media to Drive Sales

    7 АПР.

    94. How to Stop Relying on Social Media to Drive Sales

    In this episode, Chontelle Fossey tackles one of the most common traps established ecommerce founders fall into, treating social media as a sales system. Drawing on her own experience scaling an ecommerce business before leaving a high-paying corporate career, Chontelle unpacks why social media's role has been misunderstood, what it is actually designed to do, and what the founders who scale consistently have built instead. This episode is a practical, honest reframe for any ecommerce founder who is exhausted from showing up and still not seeing the predictable revenue their business is capable of. Key Takeaways Social media is a discovery tool, not a sales system, and confusing the two is costing you time, energy, and revenue The founders who scale consistently are not posting more, they have built a system that works without them Every piece of attention social media generates should be channelled into something you own, your email list List growth is a key performance indicator, not an afterthought, and should be tracked weekly The core email system every ecommerce brand needs comes down to three things: list growth, automated flows, and consistent campaigns Email brings warm traffic back to your website on repeat, without you having to show up every time Unpredictable sales are not a social media problem, they are a systems problem What You'll Learn in This Episode Why social media was never designed to be a reliable revenue channel and what it should be used for instead The leaky bucket problem that keeps ecommerce founders stuck on the content treadmill Why one algorithm update can make or break your month when social is your primary sales driver How email marketing improves your conversion rate, average order value, and customer lifetime value all at the same time The three components of an email sales system that creates predictable, automated revenue What a high-converting popup actually looks like and why most are not doing their job Why most email welcome flows are too short and what to do about it Three specific action steps to take this week to identify exactly where your biggest email opportunity is plus the mindset shift that took Chontelle from exhausted and reactive to confident enough to leave her corporate career Connect with Chontelle on Instagram: @chontellefossey

    31 мин.
  7. 93. Meta Ads Have Changed: What E-commerce Brands Must Do Now to Maintain ROAS

    31 МАР.

    93. Meta Ads Have Changed: What E-commerce Brands Must Do Now to Maintain ROAS

    Meta advertising has changed, and if strategies haven’t evolved alongside it, the impact is noticeable. In this episode, Chontelle breaks down how Meta’s shift toward AI and automation, driven by what’s known as Andromeda, is changing the way ads perform. For ecommerce brands experiencing inconsistent results, rising costs, or difficulty scaling, this episode explains what’s really happening behind the scenes and what to do instead. Rather than focusing on outdated tactics like detailed targeting and complex campaign structures, this episode highlights a simpler, more effective approach that aligns with how Meta now optimises performance. Listeners will learn what Andromeda is in practical terms and why it matters for their ad strategy. Chontelle explains why traditional methods such as stacking interests and splitting audiences are no longer as effective, and where brands should be focusing their attention instead. The episode also covers the biggest mistake ecommerce businesses are still making with their ads, and how to shift toward a strategy that prioritises creative, messaging, and simplicity. A clear breakdown of a high-performing funnel is included, outlining the role of prospecting, lead generation, and retargeting, and how these stages work together to drive more consistent and scalable results. Key takeaways from this episode include understanding that Meta now relies heavily on automation and machine learning, that broad targeting is outperforming over-segmented audiences, and that creative and messaging are now the primary drivers of performance. It also reinforces that ads alone are not enough, and that a structured funnel is essential for long-term growth. For those looking to implement this approach and build a repeatable system that drives consistent sales, Chontelle shares that this is the framework taught inside her program, Send and Scale. Listeners are encouraged to subscribe for future episodes covering high-converting ad strategies, email marketing systems, and building a scalable ecommerce business. Connect with Chontelle on Instagram - @chontellefossey

    23 мин.
  8. 92. What Sets Scaling CEO's Apart From Stalling CEO's

    22 МАР.

    92. What Sets Scaling CEO's Apart From Stalling CEO's

    In this episode, Chontelle Fossey explores one of the most overlooked growth levers in business, and the one thing every entrepreneur has complete control over: decision-making. While many e-commerce founders focus on strategies, tactics, and consuming more information, Chontelle challenges the idea that more knowledge is the answer. Instead, she highlights how a lack of decisions - not a lack of capability - is often what’s keeping businesses stuck. Drawing on her own journey, from running marathons to leaving a 20+ year corporate career, she shares how leaning into discomfort and making faster decisions has been the catalyst for growth, momentum, and transformation. This episode unpacks: Why humans are wired to avoid discomfort - and how that keeps you in “safe mode” The link between decision-making, action-taking, and results How micro-decisions can create faster progress than waiting for the “big” move The subtle ways avoidance shows up as “busy work” or information gathering Practical questions to help you identify where you’re holding yourself back What separates entrepreneurs who scale from those who stall Chontelle also introduces a simple daily framework to help you step out of maintenance mode and into expansion - so you can start making decisions that actually move your business forward. If you’ve ever felt stuck, slow, or like you’re “doing all the things” without seeing results, this episode will challenge you to look at your habits, your patterns, and most importantly - your decisions. Because growth doesn’t come from knowing more. It comes from deciding more. Connect with Chontelle on Instagram: @chontellefossey

    17 мин.
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In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Информация

  • Автор
    Chontelle Fossey
  • Годы выхода
    2024 - 2026
  • Выпуски
    100
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Chontelle Fossey
  • Сайт подкаста
    Six Figure Systems

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