Slice of Ad Tech Blockthrough

On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization solutions for big media companies and large publishers.Tune in to hear about:Their founder journey and focus on running an operator-led businessHow Media Tradecraft approaches their customer's most pressing challengesThe top three challenges publishers face in 2024 (and how to think about them)...

In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year.Tune in as Jared shares:His journey from Answers.com to leading a funded ad tech startupHow raising capital is changing Aditude's approach to the marketWhy he thinks Session RPM is the one metric to rule 'em allThe unique insight that led to the creation of t...

In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4 billion monthly ad impressions globally.Tune in as Ben shares:A fun (yet cautionary) tale about overdressing in ad techWhat a typical work day looks like as Head of Growth @PubliftThe challenges that Publift is solving for media companiesWhy Publift partnered with Blockthrough to address ad...

In this episode, we speak with Ratko Vidakovic, Founder of AdProfs and author of the widely popular newsletter This Week in Ad Tech, which is read by over 12, 000 industry professionals, including key executives at companies like Google, Meta, Amazon, etc.Tune in as Ratko shares his thoughts on:The origin story of AdProfsThe lessons he learnt in the process of building AdProfsThe key challenges awaiting publishers in 2024 and beyondPrivacy regulations and their impact on UXThe winners and los...

In this episode, we speak with Kean Graham, Founder and CEO of MonetizeMore, a Google Certified Publishing Partner (GCPP) that helps publishers reduce ad fraud, improve reporting, and maximize their revenue.Tune in as Kean shares his thoughts on:How he got started in the ad tech industryThe crucial connection between auction competition and yieldWhy solving for ad fraud goes beyond just blocking invalid traffic (IVT)Using technology to automate routine tasks in ad operationsThe positive and n...

In this episode, we speak with Paul Bannister, Chief Strategy Officer of CafeMedia—the world's largest ad management service that reaches 195M US unique visitors every month. Many in the industry follow Paul for his thought leadership, clarity, insight, and yes... some highly fun and topical tweets.Tune in as Paul shares his thoughts on:How he got started in the ad tech industryThe future of publishing beyond the third-party cookieHis centrist approach to user privacy on the webWhether ChatGP...