65 episodes

Small Business-It’s a Wonderful Life. It’s also very hard and takes a lot of skill, talent, luck and inspiration. That where SmallBizCast comes in.

We interview the Small Business Warriors who have won some and lost some. People like yourself, whose waking hours are consumed by their business...and some of your sleep time too!

Small Business-It's a Wonderful Life!

Small BizCast Mr. Thrive Media

    • Business
    • 5.0 • 9 Ratings

Small Business-It’s a Wonderful Life. It’s also very hard and takes a lot of skill, talent, luck and inspiration. That where SmallBizCast comes in.

We interview the Small Business Warriors who have won some and lost some. People like yourself, whose waking hours are consumed by their business...and some of your sleep time too!

Small Business-It's a Wonderful Life!

    63 - Client Relationships in Marketing | Jenny Manocchio, CaliNetworks

    63 - Client Relationships in Marketing | Jenny Manocchio, CaliNetworks

    How do you make a client feel valued while providing the best possible solutions to their online presence?



    Jenny Manocchio, Vice President of Sales and Marketing at CaliNetworks, has worked with Joel Volk. This episode serves partially as a refresher course for Manocchio and Volk who recall their mentorship and lessons learned together. In this episode, learn with Jenny the necessities of client relations and how listening and care play a vital part in value-based strategy.



    Timeline:

    00:00 Introduction

    05:28 Marketing shortcomings

    06:32 Online presence on Google

    11:13 The Buyer-Seller dance

    15:08 Customer relationships

    22:38 Transparency

    31:48 National Compliance Standards and Law

    36:03 Common questions

    43:57 Consistent communication with clients

    49:38 Caring for people is key to success.

    51:32 Conclusion

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    Guest: Jenny Manocchio | www.CaliNetworks.com
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    We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

    • 55 min
    62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

    62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

    How can skills and strategies from unrelated fields, like competitive sailing, be transferred to public relations and business management in general?

    In this episode of Small BizCast, Joel Volk of Hot Dog Biz Growth took a deep dive with Kellee M. Johnson into the nuanced world of strategic public relations and its critical role in business. We explored the importance of timely and thoughtful communication, the delicate balance between storytelling and silence, and the sophisticated tactics of handling public crises. We shed light on the powerful PESO model for comprehensive media outreach and emphasized the need for authenticity and strategic planning in a media landscape that's constantly shifting. They discuss navigating through challenges and opportunities, and recall the lessons of adaptability and preparation, applying them to our pursuits for enduring success.



    Timeline:

    00:00 Kellee M. Johnson: PR expert, sailor, leadership philosophy.

    06:05 PR still relevant, but pitches preferred.

    08:02 PR and legal strategies must align carefully.

    10:35 Small businesses start with one client. Surprising testimonials.

    13:20 Training helps, passion and authenticity matter.

    18:41 Learning to sail in Florida, embracing challenges.

    21:32 Learning to sail low breeze, advertising vs. PR

    27:38 Defining PR metrics: positive, accuracy, relationship-building.

    30:27 Silence can incriminate, engage with the media.

    34:04 Stages of business: survival, innovation, decline.

    37:58 Aligning marketing and production for business success.

    40:13 Farewell hot dog, it's a wonderful life.

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    GUEST: Kellee M. Johnson | www.ballastgroup.com

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    We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

    • 40 min
    61 - Leading with Vision | Amy M. Gardner, APOCHROMATIK

    61 - Leading with Vision | Amy M. Gardner, APOCHROMATIK

    Certain businesses tend to get overlooked when it comes to receiving any guidance, whether in the form of coaching, consulting, leadership training, etc. Amy M. Gardner created Apochromatik, her consulting brand, around eliminating distractions and focusing teams in the right direction. Joel Volk of Hot Dog Business Growth learns about her unique take on consulting and how it positively impacts a variety of teams.

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    GUEST: Amy M. Gardner | www.Apochromatik.com

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    We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

    • 46 min
    60 - All Revenue Is NOT Created Equal | John K. Murphy, JK Murphy Advisors

    60 - All Revenue Is NOT Created Equal | John K. Murphy, JK Murphy Advisors

    What does it take to invest in a business? It's a lot more than throwing money around and hoping for the best. John K. Murphy, or "Murph", reveals the deeply intricate world of investment banking and angel investing. Murph tells Joel Volk of Hot Dog Business Growth of the analytics and dynamic decision-making process that comes with consulting.

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    GUEST: John K. Murphy | www.JKMurphyAdvisors.com

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    We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

    • 44 min
    59 - Going With The FLO | L. Williamson, FLO Coaching and Operations

    59 - Going With The FLO | L. Williamson, FLO Coaching and Operations

    When choosing your mentor or coach, one might assume that you need a stern, to-the-point, A-choice personality to be disciplined and prepared. L. Williamson of FLO Coaching and Operations is living proof that the demeanor of a successful business leader comes in many forms. Learn with Joel Volk of Hot Dog Biz Growth the unique business philosophy that Williamson holds his clientele to.

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    GUEST: L. Williamson | www.LFLOW.pro

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    We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

    • 46 min
    58 - Self Love For Leaders | Rochelle Seltzer, Live Big!

    58 - Self Love For Leaders | Rochelle Seltzer, Live Big!

    Creativity goes beyond pen and paper. You don't need to be a world-class painter in order to leverage your right-brained talents. Rochelle Seltzer of Live Big! helps business leaders leverage their creative side in order to create unique solutions for their clients and staff. Her work in women's empowerment has inspired many to grow from her one-of-a-kind practice. Joel Volk of Hot Dog Business Growth gets his very own professional philosophies challenged and learns a thing or two from Seltzer's impactful approach.

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    GUEST: Rochelle Seltzer: www.RochelleSeltzer.com

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    We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

    • 44 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Mr. Thrive Media ,

The Small Business World is Powerful

Small Business takes practice, skill, and motivation to take on. I listen to this podcast for all 3 of those aspects. Great host. Great guests. Can’t wait for the next episode.

AdamLeadership ,

Real insights from small business owners

Joel does a great job bringing on a broad range of small business owners to give listeners access to a wide range of perspectives and goes deep on what small business is all about. Very topical for small business owners and those in the world of small business.

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