The Get More Website Traffic Podcast

Barb Davids
  • 5.0 (13)
  • Marketing
  • Updated Weekly

Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!

  1. 5d ago

    You're Optimizing Your Website for 3 Searchers (EP117)

    Whether you personally or professionally use AI or not, has zero effect on whether or not your audience is using AI. I'm going to share a couple of staggering stats with you… 37% of consumers begin their research with AI tools rather than traditional search enginesAI-driven traffic converts 5× higher than organicSo we have to optimize our website not only for Google but for AI. In order for your client or customer to find your website, it needs to speak to 3 different types searchers. Enjoy the episode! [webinar] Updating Your SEO Strategy for AI Search Replays sent free for registered attendees. 🧰 I love me a good digital marketing tool. This week’s recommended tool is answersocrates.comWhile traditionally I used this for finding more ideas around keyword topics, I've recently been using this for LLM tracking. Where and how my clients are showing up for certain topics. It shows share of voice and competitors. And it's affordable. 🎧 This week’s recommended podcast episode is Should You Put Pricing on Your Website on the Small Business Casual podcast with Emily Aborn.  I am forever a fan and this question as old as the internet itself. And still just as debateable. Emily asked 5 service providers their advice, including yours truly. If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    You're Optimizing Your Website for 3 Searchers (EP117)

  2. Jul 29

    What's in Our Control [Website Marketing Edition] (EP116)

    We can't control the outcome of our marketing. What we can control is the where, when, and how, and sometimes how much we spend. We try to control it anyway. If I do this, then I'll get that. This episode is me going through what's in your control when it comes to getting more website traffic, and what's not. Enjoy the episode! [webinar] Messaging Momentum: A Flexible Repurposing Plan.  It's covering: ​How to tell which pieces of content are actually worth repurposing, and which ones aren't ​A short list of tactics that are productive to getting your plan done ​How to separate your content structure from your message, so the plan holds for a quarter while the words inside it stay flexible ​A simple scoring system to sort through your backlog of ideas, so you know what's worth repurposing and what's not Be there or be square! 🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for Setapp for macs It's Multiple apps for your mac. All with only one subscription. I used it for a time for an app that provided shortcuts. So I would type say, unicorns pooping rainbows and it would replace that with a paragraph about how they don't poop rainbows. I kid of course. But the app is for real. There is a 7 day free trial if you want to see what it has and check it out. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is The Random Show — Tim and Kevin Talk Retreats, Mortality, AI Predictions, Supplements, Rock Climbing at (Almost) 50, and Not Waiting for “Someday” This was a long one… I used the chapters to jump into and around the parts of the discussion I was interested in. I most liked to hear about Kevin's micro-insight around there is not sense of lack. If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every Wednesday. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    What's in Our Control [Website Marketing Edition] (EP116)

  3. Jul 22

    Maybe THIS Repurposing Plan Will Work (EP115)

    If you've ever felt like turning one piece of content into ten more is just too big to tackle, this one's for you. I'm sharing what's actually behind the dread and a solution that gets things moving. 4 reasons and a funeral for excuses. Hah! Enjoy the episode! 🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for WordPress. The thing I most use it for is showing different copy on a page depending on where the visitor is coming from. For a client of mine in particular, has a contact inquiry form on multiple pages. After the form is submitted, the visitor is taken to a thank you page. That thank you page has different copy depending on the page the visitor came from. Other personalization ideas use time of day, where they are located. So many options. The idea is to show more personalized information to increase conversion rates. Peek inside my toolbox. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    Maybe THIS Repurposing Plan Will Work (EP115)

  4. Jul 15

    The 3 Signals for Stretching Your Content Marketing (EP114)

    You've got content sitting around that you haven't touched since you published it. Before you decide what to do with it (or whether to do anything at all) there's a fast and simple way to figure out which ones are worth the time. I'm sharing three signals I look for before I repurpose, plus a quick test you can run in less than 30 seconds. Enjoy the episode! 🗓️ ⁠⁠Webinar for Flexible Repurposing System⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Canva. I almost feel like duh, on this one and yet I'm still surprised when occasionally I mention this and some people don't know about it. I use it mostly for social graphics and podcast thumbnails. I have create animated .gifs from videos for my emails. I've used it to create bulk post creatives in the past. I was doing a set of tips for 30 days and I put them all in a spreadsheet and bulk added then into Canva to give me the 30 graphics. So much easier than copy/pasting the full 30. 🎧 This week’s recommended podcast episode is How to Let Go & Start Over (4 Shifts That Will Change Your Life) on the On Purpose with Jay Shetty podcast. My biggest takeaway is why we hold on to things we're trying to let go of. I can't tell you what it is! Go listen to the episode! If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ ⁠Digital Marketing Takeaway⁠Digital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    The 3 Signals for Stretching Your Content Marketing (EP114)

  5. Jul 8

    Remove “Someday” From Your Repurposing Plan (EP113)

    I’ve got a stack of courses, checklists, and AI tools that promise to solve my content repurposing problem. I still don’t use them consistently. There are three reasons that keeps happening and maybe for you too. This episode goes into why the repurposing plan hasn’t happened yet, and what’s helping me move forward. Enjoy the episode! 🗓️ ⁠Webinar for Flexible Repurposing System⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Scoop.it A content curation tool, bookmark tool, information finder… it has multiple uses. I like it as a sort of other search engine. I really like how they have made an effort to prevent crap content by allowing only paid users to curate publicly and free users content only shows up in the community. I perosnally like it to find new information vs posting to it. 🎧 This week’s recommended podcast episode is Build Solid Confidence on the Adult Chair Podcast.  This one I loved as it wasn’t like “fake it til you make it”. It was around how trust in ourselves build confidence. If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    Remove “Someday” From Your Repurposing Plan (EP113)

  6. Jul 1

    What Counts as Repurposing (EP112)

    I used to think repurposing content meant posting the same thing across every platform and calling it a strategy. Or even, dumping one piece of content into a scheduling tool and letting it spit out ten more. In this episode I’m walking through what repurposing content means, because I don’t think it’s as simple as some makes it sound. This is part one of a four part series, so if you’re doing all the marketing and would like a flexible repurposing system instead of 100 pieces generated that you’ll never use, you’re in the right place. Enjoy the episode! ~~~~~ Webinar: Messaging Momentum: A Flexible Repurposing System When You're the Entire Marketing Department Replay available. ~~~~~ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Quso.ai Helpful took that generates short form videos from one longer video. You can also schedule your post straight from here to social channels. This tool has one of the simpler interfaces I’ve seen in these types of tools. Peek inside my toolbox. ~~~~~ 🎧 This week’s recommended podcast episode is When You’re Addicted to Thinking (And What to Do Instead) on The One You Feed.  Admittedly I can’t recall what I took away from it but I liked it enough to put it in my ‘Episodes I Like’ playlist. I wish Spotify would let you put notes for things like this. And as I said that I went to look if Spotify by chance does… it doesn’t. But you can comment on episodes so maybe I just comment with my takeaway. I’m sure the host would love to hear it. If you listen to the episode, let me know how you like it! ~~~~~ 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. ~~~~~ About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies. ~~~~~ 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

    What Counts as Repurposing (EP112)

  7. Jun 24

    Refreshing Blog Posts Over A Year Old Is A Super Simple Tactic To Increase Website Traffic (EP111)

    Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my clients, plus the two updates I'd do first. If you've got a post you wrote years ago that you swore was perfect, I challenge you to think again. Enjoy the episode! And, if you join me Friday, June 26 on a free webinar I'm hosting, I'll be sharing how to decide what blog posts to water and go beyond the two recommendations in the episode. 🧰 I love me a good digital marketing tool. This week’s recommended tool is Serpstat. One of many SEO tools to help do keyword research, sleuth in on your competitors and watch your rankings. There's a free 7 day trial if you've been looking for a tool to help you do such things. 🎧 This week’s recommended podcast episode is actually an audio book… I liked it that much. I listened to it on my road trip from AZ to MN. It's called The Dark Side of the Light Chasers by Debbie Ford.   I like learning about our shadow sides and this one is very good on that. Some of it was hard to hear.  If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

    Refreshing Blog Posts Over A Year Old Is A Super Simple Tactic To Increase Website Traffic (EP111)

  8. Jun 17

    The Pages Google Ignores and Why You Might Want It That Way (EP110)

    I'm getting specific this week about which pages on your website Google actually sees and why you might not want it to see all of them. We're also stepping into how AI search tools handle your site differently from Google, and where a newer file type fits into all of it. Enjoy the episode! 🔗 Resource Links 🗓️ What if you could update an existing blog post and get double the traffic or increase your leads? This tactic is lesser known and can be super effective for more website traffic. In this upcoming free webinar, I'm walking you through how to audit and update your existing pages so they rank higher for more website traffic, including what Google looks at when deciding whether to bump your content higher, how to spot which pages have the most potential with just a few targeted updates, and exactly what to change and in what order.This one's happening June 26th at 9:00 AM Pacific. ⁠⁠Grab your spot here.⁠⁠ Be there or be square! 🧰 I love me a good digital marketing tool. This week’s recommended tool is Repurpose.io. Does just what it says. Upload content and repurpose to other channels and sends it automatically. So many hours to save. More time for creativity, relaxing, or just binge-watching Schitt’s Creek. ⁠Peek inside my toolbox. 🎧 This week’s recommended podcast episode is 5 Signals That Reveal Where Your Podcast Funnel Leaking.  This one is for my fellow podcast hosts. The show is Podcasting for Financial Professionals, however even though I'm not that, the host Virginia Elder is a wealth of knowledge. Find other recommended episodes here. 💻 Supporting ⁠⁠blog post here⁠⁠.

    The Pages Google Ignores and Why You Might Want It That Way (EP110)
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About

Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!

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