Small Business Sweet Spot

Barb Davids
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

  1. Is Your Home Sabotaging Your Focus? [+ How to Fix It] (Bonus EP64)

    6H AGO

    Is Your Home Sabotaging Your Focus? [+ How to Fix It] (Bonus EP64)

    Do you ever find yourself moving "crap" from your desk to your kitchen counter just to feel like you have a "clean" workspace, only to move it back again when you need to cook dinner? If your home feels like a constant shuffle of clutter, it's possible your home’s layout might be sabotaging your focus. In this conversation with Julie Corcoran, owner of JC Renovators, we got into why "pretty" design is secondary to functionality and how the "hidden science" of your home impacts your mental well-being and business performance. Enjoy the episode! Julie’s Instagram ProfileConnect with Julie at ⁠@jcrenovators⁠⁠Julie's Home Remodel Calculator⁠ Timeline 01:29 Introduction to Julie Corcoran and JC Renovators02:31 The Importance of Functional Design03:41 Maximizing Small Spaces04:25 The Power of Layered Lighting06:01 Navigating Design Choices07:30 AI vs. Professional Design Expertise09:25 Impact of Home Design on Mental Health09:35 Creating a Functional Home Office 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool. Peek inside my toolbox for all my tools. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    12 min
  2. Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)

    4D AGO

    Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)

    It's quite possibly I'm taking everyone's story telling advice a little too far in this episode. LOL But you know what? It's ok. What I'm about to share is how it happened. I'm going to share about my trying to get drunk from non-aholic beer and then relate that to our avoidance in business. I identify four key areas where business owners often avoid tasks (visibility, finances, marketing, and analytics) and practical steps to confront these avoidances. Additionally, I introduce the helpful digital marketing tool of the week and recommend a podcast episode. The episode wraps up with an invitation for you to identify and share their own areas of avoidance. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool.This week’s recommended tool is Napkin AI.You plug in numbers, it outputs a pretty format. Literally a few seconds. It's quite amazing. Peek inside my toolbox for all my tools. 🎧 This week’s recommended podcast episode is 5 Hard Truths That Changed My Design Business in 2025 from The McClain Method podcast. It wasn't a wrap up like some do; he went in to share specific learnings that as a business owner we can benefit from. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    14 min
  3. Does AI Mean We Can Skip Keywords? [+ 5 Other Popular SEO Questions] (EP89)

    12/18/2025

    Does AI Mean We Can Skip Keywords? [+ 5 Other Popular SEO Questions] (EP89)

    SEO related questions I've been asked or have seen a lot in discussions on various platforms. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool.This week’s recommended tool is Gamma.Quite literally the most thought out tool from a business perspective. The functionally in this thing is what every business owner has been looking for. It creates presentations for you! PDFs too. You can load up your bullet list of notes or word for word what you want and then answer a couple of questions, and bam! You got yourself a handy presentation. I've used it to present ideas and share pricing with prospects. It's so much prettier than a word doc. This visually takes away the boring. Peek inside my toolbox for all my tools. 🎧 This week’s recommended podcast episode is The Liberating Power of Conscious Intention part 1 by Tara Brach. If you've ever wondered how to get more intentional with your day, this is a good one to listen to. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    10 min
  4. Is Your Website Too Vague to Be Found in Search? Answer These 4 Questions to Find Out. (EP88)

    12/10/2025

    Is Your Website Too Vague to Be Found in Search? Answer These 4 Questions to Find Out. (EP88)

    A lot of businesses that come to me have a "skeleton website". Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool.This week’s recommended tool is Keywords Everywhere.It installs as Chrome Extension and keyword data shows in the search results page. If you connect it with Google Analytics and Google Search Console, it adds columns for search volume, CPC, competition and trending. Peek inside my toolbox for all my tools. 🎧 This week’s recommended podcast episode is Shaman's tips for An Amazing 2026 Part 6 on the Jim Fortin Podcast.I realize that not a lot of people are interested in content around shaman advice, however, this was a good episode around person responsibility and convenience. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    7 min
  5. Improve Your Resiliency = Improve Your Revenue [+ 6 Ways to Build It] (EP87)

    12/03/2025

    Improve Your Resiliency = Improve Your Revenue [+ 6 Ways to Build It] (EP87)

    This episode was inspired by a friend's IG post on consistency. I feel like I've struggled with it so I decided to ask myself, what does consistency mean to me. How do I stay consistent? The answer turned out to be through resiliency. In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle. Enjoy the episode! Timestamps 00:27 Defining Consistency and Resiliency00:51 Exploring Resiliency01:27 Personal Story: Falling Off the Horse03:39 Diana Knezevici's resiliency definition03:59 Sheila Kofahl's Tree in the Storm Analogy05:02 Resiliency in Business06:23 Six Ways to Build Resiliency06:27 Refocus Your Attention07:23 Phone a Friend07:55 Leslie Marshall's story of resiliency09:08 Less Social Media10:21 Acknowledge and Accept11:01 Find Optimism11:34 Isabel Chen's advice for resiliency12:33 Respond Intentionally14:26 Final Thoughts on Resiliency Resources Leslie Marshall • Wyldflower NomadWebsite | InstagramSheila Kofahl • And Then She DidWebsite | InstagramDiana Knezevici • Embodied Leadership CoachWebsite | InstagramIsabel Chen • Fairy Fox DigitalWebsite | Instagram | Pinterest Tool of the Week 👉 SEO Pro Extension.The most clean and simple extension to see the headings and other SEO details for a single page on your website.Peek inside my toolbox for all my tools.⁠ Recommended Podcast 👉  from Diary of a CEO, with Brené Brown: The Algorithms Have Forced Us Into A Hidden Epidemic, This Is The Only Way Out!The title would have you believe it's a bit on the chaos side or pulling at your panic feelers. In fact, it was a wonderful conversation about so many things. Trust being one of them that I particularly enjoyed. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    17 min
  6. How To Escape The Networking Friend Zone Immediately (Bonus EP63)

    12/02/2025

    How To Escape The Networking Friend Zone Immediately (Bonus EP63)

    What a fun convo with fellow marketer Sarah Gemmell! She helps small business owners and solopreneurs who don't have a dedicated marketing team. Sarah has amazing advice around following up, whether to invest time and energy into free or paid networking and shares how we have gotten so scared of being salesy that we've flipped our possible business opportunities to the friend zone. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool. Peek inside my toolbox for all my tools. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    45 min
  7. 6 Clues That Show You Where to Market (EP86)

    11/26/2025

    6 Clues That Show You Where to Market (EP86)

    In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool.This week’s recommended tool is BrightLocal. A local SEO tool used by both business owners and SEO professionals. See who your competitors are in the Google map pack and track your keywords for the maps also. Super handy.  Peek inside my toolbox for all my tools. 🎧 This week’s recommended podcast episode is from Diary of a CEO, called Anxiety Is Just a Prediction. It's one of their most replayed moments. The host, Steven Bartlett, interviewed Lisa Feldman Barrett. It blew my mind. I knew of the concept already but not quiet in this way. And it's one of the reason I continue to listen to episodes even if the title sounds like something I already know. Different people, different perspectives and ways of explaining things. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    8 min
  8. Trusting That You Can Pivot and Still Thrive (Bonus EP62)

    11/25/2025

    Trusting That You Can Pivot and Still Thrive (Bonus EP62)

    In this episode, I’m joined by Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs. Jessie shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves. Whether you're in the middle of a business transition or just dreaming about your next trip, Jessie’s story is full of wisdom, warmth, and real-world insight. Enjoy the episode! Timeline 00:00 Introduction and Guest Overview 00:58 Meet Jessie Geroux: Entrepreneurial Journey 02:01 Networking and Business Pivoting 03:10 Travel Business and Special Needs Advocacy 10:02 Faith and Community Involvement 14:34 The Value of Travel 18:46 Conclusion and Contact Information 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work! 🧰 I love me a good digital marketing tool. Peek inside my toolbox for all my tools. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that has actionable topics that grow our business and personal life. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Small Business Sweet Spot is a place for business owners wondering what matters in growing their business. Episodes range from quick, tactical advice on improving website visibility, marketing and analytics to guest interviews with experts on topics like productivity, branding, and mindset to support the "whole" business owner. Let’s find the sweet spot between business and life so you can enjoy both.

    21 min
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5
out of 5
10 Ratings

About

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

Information

  • Creator
    Barb Davids
  • Years Active
    2024 - 2026
  • Episodes
    163
  • Rating
    Clean
  • Copyright
    © Barb Davids
  • Show Website
    Small Business Sweet Spot