Small Business Marketing Sweet Spot

Barb Davids
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY

 This podcast offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear. Enjoy the episodes!

  1. The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)

    1D AGO

    The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)

    I’m chatting with Heather Ferrari about the transformative power of an abundance mindset in business networking. We dive into why creating a supportive community for female entrepreneurs is essential for moving past the "salesy" hustle and finding a more meaningful way to grow together. Enjoy the episode! Connect with Heather Ferrari:⁠Instagram⁠⁠Website⁠⁠EventBrite⁠ 👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠ 🧰 I love me a good digital marketing tool. ⁠Peek inside my toolbox.⁠ 🗞️ Like newsletters? ⁠Digital Marketing Takeaway⁠ About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear. Music from #Uppbeat (free for Creators!): ⁠https://uppbeat.io/t/abbynoise/puncher⁠ License code: OEIJ8O6EGGPMSKBU

    11 min
  2. Networking Isn't Gross (Unless You Make It That Way) (EP98)

    3D AGO

    Networking Isn't Gross (Unless You Make It That Way) (EP98)

    If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey (Jurrasic Park is popping in to my head). It felt heavy, salesy, and frankly, gross. In this episode, I’m sharing my experience of showing up over the last 18 months and how I’ve changed my mind about what networking actually is to me. I’m diving into: The "Business Card Shove": The moment I realized why some networking feels so icky (and how I checked out immediately).The Client Hunt Myth: Why shifting from "finding clients" to "expanding business contacts" changed my energy.The "Ask" Gap: My fascination with why we ask for help in a group, get a literal solution, and then… never follow up.The Visibility Connection: How meeting people in person actually feeds your website visibility and long-term SEO.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 💡 Related Episodes ⁠4 Networking Techniques for Solopreneurs Who Want Quality, Not Quantity⁠⁠How To Escape The Networking Friend Zone Immediately⁠⁠4 Creative Ways to Partner for Growth and Opportunity⁠Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool.This week’s recommended tool is Glimpse.A trends analyzer in the form of a Chrome extension. I use it for specific keywords to see the trend YOY. There is a paid version that gives you more data early on as it claims to see trends before they hit. It's designed to watch rising search volume specifically.  Peek inside my toolbox. 🎧 This week’s recommended podcast episode is Is Any Brand Really Authentic in Marketing? by Marketing Millenials. This reminds me of a time I went to a conference, I forget what year it was, and I was in awe at a speaker. He seemed so genuine and real and he was truly different than the other speakers. And then he said, this is me, what you see is what you get or something like that, I can't recall the exact words, but he lost me at that moment. But now looking back, I wonder if he said it out of nervousness. Anyway, the point being, saying your authentic or saying it a way to justify doesn't actually make you authentic. I don't know how that word go so overused but now it feels gross to me.  🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    8 min
  3. Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)

    MAR 5

    Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)

    If you’re anything like me, getting in front of the camera can feel incredibly awkward, and the thought of needing a massive production crew just to post on social media is completely a big fat no. But with AI increasingly blurring the lines of what is real online, showing up as ourselves has never been more important for building trust. In this episode, I chat with McKenzi Taylor, founder of Taylored Photo. McKenzi shares how she is helping business owners ditch the overwhelm through her innovative “Content Happy Hour”… a low-stress, real-world environment where entrepreneurs can network, (sometimes) grab a glass of wine, and capture authentic B-roll and high-quality photos alongside a supportive community. Join us as we discuss why consumers are craving real human connection, how to drop your perfectionism so you can just “show up,” and the secret to repurposing a single video clip for weeks without anyone noticing. We also dive into McKenzi’s 20-year entrepreneurial journey, exploring why dropping rigidity and embracing adaptability is the true key to surviving in today’s fast-paced market. Enjoy the episode! Connect with McKenzi Taylor at Taylored Photo:IG: https://www.instagram.com/tayloredphoto/?hl=enWebsite: https://tayloredphotomemories.com/TikTok: https://www.tiktok.com/@tayloredphoto 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠ ⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠ Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed. 🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠ About This Show Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips. Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

    10 min
  4. Your Content Needs to Match What People Search (EP97)

    FEB 25

    Your Content Needs to Match What People Search (EP97)

    ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool. This week’s recommended tool is OpusClip. A video repurposing tool that turns your long videos into short videos. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is You Might Also Like: The Tamsen ShowIt's a bonus episode on the Marketing Companion Show podcast. I break my self promises all the time. I used to justify it by saying I changed my mind or thinking I need to give myself grace. But every time I don't keep my promise, it tells my brain that I can't trust myself. There's this weird line between giving myself grace and holding my promises. I don't think there's anything ground breaking in this one but I did enjoy listening to the one promise tactic. Visit Episodes I Like Playlist for other recommended episodes I've enjoyed. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    7 min
  5. Is Your Website a Lead Machine or a Digital Brochure? (EP96)

    FEB 18

    Is Your Website a Lead Machine or a Digital Brochure? (EP96)

    Google doesn't care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you'll enjoy this episode. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool. This week’s recommended tool is wave.video. This tool can create videos from existing blog posts! Peek inside my toolbox. 🎧 This week’s recommended podcast episode is Knowledge Mindfulness for Complex Times with Dr. Laila Marouf on the Speaking Your Brand podcast. Speaking of being an expert, Dr. Marouf spoke about how we "tend to just cling to what we know in many ways, defend what we know in many ways, become static, become hardened of what we know." She encourages us to open up to different views and different perspectives. Visit Episodes I Like Playlist for other recommended episodes I've enjoyed. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    6 min
  6. Networking Isn't Gross (Unless You Make It That Way) (EP98)

    FEB 11

    Networking Isn't Gross (Unless You Make It That Way) (EP98)

    If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey (Jurrasic Park is popping in to my head). It felt heavy, salesy, and frankly, gross. In this episode, I’m sharing my experience of showing up over the last 18 months and how I’ve changed my mind about what networking actually is to me. I’m diving into: The "Business Card Shove": The moment I realized why some networking feels so icky (and how I checked out immediately).The Client Hunt Myth: Why shifting from "finding clients" to "expanding business contacts" changed my energy.The "Ask" Gap: My fascination with why we ask for help in a group, get a literal solution, and then… never follow up.The Visibility Connection: How meeting people in person actually feeds your website visibility and long-term SEO.Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🧰 I love me a good digital marketing tool. This week’s recommended tool is Glimpse. A trends analyzer in the form of a Chrome extension. I use it for specific keywords to see the trend YOY. There is a paid version that gives you more data early on as it claims to see trends before they hit. It's designed to watch rising search volume specifically. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is Is Any Brand Really Authentic in Marketing? by Marketing Millenials. This reminds me of a time I went to a conference, I forget what year it was, and I was in awe at a speaker. He seemed so genuine and real and he was truly different than the other speakers. And then he said, this is me, what you see is what you get or something like that, I can't recall the exact words, but he lost me at that moment. But now looking back, I wonder if he said it out of nervousness. Anyway, the point being, saying your authentic or saying it a way to justify doesn't actually make you authentic. I don't know how that word go so overused but now it feels gross to me.  🗞️ Like newsletters? Digital Marketing Takeaway 💡 Related Episodes How To Escape The Networking Friend Zone Immediately4 Creative Ways to Partner for Growth and Opportunity4 Networking Techniques for Solopreneurs Who Want Quality, Not Quantity About This Show Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    8 min
  7. Are You Marketing from Fear or Compassion? [+ 4 Signals to Find Out] (EP95)

    FEB 4

    Are You Marketing from Fear or Compassion? [+ 4 Signals to Find Out] (EP95)

    4 signals to help you spot what’s behind your marketing that you might not consciously see. This episode encourages you to review the energy behind your content. It’s a conversation about fear, compassion, and the difference between proving and actually connecting. Not a how-to, a perspective shift that may drive better results from your marketing efforts. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Streak for Gmail. I love this tool! Mostly for the ability to get links to specific emails. I used to use it for workflow when I did various types of outreach and wanted to follow up. It has multiple ways to view emails, whether it's incoming support or sales. The free version used to let you save templates. That used to be my favorite part because of the batching capability. Peek inside my toolbox for all my tools. 🎧 This week’s recommended podcast episode is You Don’t Need More Discipline, You Need More Trust on the Small Business Straight Talk podcast.  Talk about hitting the nail on the head, looking in a mirror all those cliches. If you think you've failed at improving discipline or if you keep moving your tasks to the next day, this would be a good episode to check out.  Visit Episodes I Like Playlist for other recommended episodes I've enjoyed. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    9 min
  8. The Part of Marketing That Makes People Panic (EP94)

    JAN 28

    The Part of Marketing That Makes People Panic (EP94)

    After hitting publish or turning on a new marketing tactic, there’s often a quiet period where nothing seems to happen. In this episode, I use a quick story about getting stuck in a car wash to explain why that waiting period feels so uncomfortable. I talk about how search visibility, Google Ads, and AI tools take time to respond to changes, even when you’ve done everything right. I share how long I typically wait before evaluating results and what to look for during that time. If you find yourself wondering whether to stay the course or move on too quickly, this episode offers a more realistic way to think about the wait. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Cinchshare.A social media planning platform that is especially useful if you have FB groups. I was impressed at it's batching capability and the templates it has. Peek inside my toolbox for all my tools. 🎧 This week’s recommended podcast episode is Time is your truest form of wealth (and travel helps you embrace your riches) on the Deviate podcast. I enjoyed the tip about going to markets or squares vs standing in line for touristy things. Lots of good info in this one. Visit Episodes I Like Playlist for other recommended episodes I've enjoyed. 🗞️ Like newsletters? Digital Marketing Takeaway About This Show Created by Compass Digital Strategies, the Small Business Sweet Spot offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear.

    8 min
See All (174)

5
out of 5
13 Ratings

About

 This podcast offers an eclectic mix of episodes, all meant to help you find the sweet spot in your business. Each week, you'll hear the what, why, and how's of getting more visibility on your website for the goal of more traffic and leads, along with bonus episodes, some experiential from other business owners sharing their own sweet spot. We talk about everything that influences creating an atmosphere around and inside you that you actually love because how you grow your business and how you move through your life are connected, and neither of them are linear. Enjoy the episodes!

Information